Summary
Overview
Work history
Education
Skills
Awards and achievements
References
Timeline
Generic
Lucy Young

Lucy Young

London

Summary

An accomplished data, analytics and insights leader with extensive multi-industry experience with strong passion for B2C businesses looking to grow. Recognized for driving value from data to directly influence business growth.

- Telegraph digital subscription revenue at the Telegraph has more than doubled and digital subscriber volumes have increased by 300% reaching 1m subscribers since joining.

- McDonald's UK saw double digit sales and visit growth, and steady market share increases (not easy to acheive in a very busy market)


Proven record of building exceptional teams, demonstrating a collaborative, adaptable solution focussed approach. Influencing the business beyond core discipline.


Currently leading the Insights and Analytics function for the Telegraph Media Group with responsibilities including all subscriber acquisition and retention optimisation, pricing & forecasting, audience & product development, advanced analytics (including Data Science team) Customer Research and CRM.

Overview

22
22
years of professional experience

Work history

Group Director of Insights, Analytics & CRM

Telegraph Media Group
London
11.2022 - 06.2025
  • Promoted to lead the Telegraph's Insights and Analytics team (45 FTE) responsible for data, insights, and analytics delivery for product, digital subscriptions, customers and advertising. Developed team to include experts in data science, insight, customer research, reporting, analytics and CRM.
  • Influenced the senior leaders to advise on all aspects of data led decisions (including pricing decisions, audience target segments and many other initiatives) - direct impact on the strategic direction of the business.
  • Proven results with significant increases across many KPIs including digital subscription revenue +100% in 3 years, volume +50%, significant consistent readership increases.
  • Evolved team's profile via increasing stakeholder engagement with regular updates, building relationships and encouraging talent development.

Director of Insights & Analytics (Subscriptions)

Telegraph Media Group
10.2020 - 11.2022
  • Led team delivering all digital subscriptions focussed analytics, insights and reporting.
  • Led pricing, offer and product analytics to identify revenue driving opportunities (including testing recommendations)
  • Used data and insight to influence strategic business plans to enable optimisation (ie establishing content access rules)

Head of Insights & Analytics (Subscriptions)

Telegraph Media Group
07.2019 - 10.2020
  • Designed and built automated dashboard suite
  • Designed and conducted cohort analytics to identify subscriber acquisition and retention opportunities
  • Built first data insight team

Interim Head of CRM

Gousto
03.2018 - 07.2018
  • Optimized customer journey and communications for subscription and transactional business increasing retention
  • Developed team to ensure strong empowerment and improved team morale and output
  • Improved measurement of activities to ensure test and learn culture to optimize results and resource allocation

Head of Insight & KPI Development

Virgin Media
01.2017 - 03.2018
  • Responsbile for leading all Executive level KPI reporting
  • Led reporting rationalization programme across 35 teams
  • Established VM's Information Governance Office

Business Insight & Marketing Effectiveness Consultant

Halfords & Whitbread Restaurants
10.2015 - 01.2016
  • Designed and built structure to create Data & Insight team
  • Created trading performance reporting suite
  • Category analysis identifying pricing, promotion and marketing optimisation.

Head of Business Insights & Strategy

McDonald's UK
10.2013 - 09.2015
  • Led McDonald's UK Business Insights and Strategy team of 12 owning customer strategy, analytics, performance communication, pricing, product development strategy, testing and marketing evaluation, quantification of business drivers and business planning
  • Proven impact with continuous sales growth and continuous pipeline of new products launched and clear understanding of business drivers via analytics
  • Responsible for evaluation of £100m annual marketing budget
  • Designed test and learn evaluation processes
  • Tripled the effectiveness of marketing budget in 3 years

Senior Commercial Manager

McDonald's UK
11.2009 - 10.2013
  • Produced daily, weekly & monthly performance reports for senior leadership
  • Lead on all sales forecasting, developed accuracy to +/- 1%
  • Established 'Scenario Planning' forum for UK Executives, reviewing business risks and opportunities
  • Responsible for business cases and evaluations for marketing campaigns, new products and business initiatives
  • Conducted data analysis to optimize across menu management, pricing and operations

Competitor Insight Manager

McDonald's UK
02.2008 - 11.2009
  • Established new Competitor Insight function to ensure full understanding of competitors' strategies, activities and impact on McDonald's business

Senior Business Strategy Analyst

McDonald's UK
05.2006 - 02.2008

Trainee, Analyst & Senior Analyst

Ohal Ltd (now Gain Theory)
07.2003 - 04.2006
  • Built multivariate econometric models, identifying revenue drivers, calculating ROI and actionable opportunities for brand growth
  • Clients included: Sainsbury's, Homebase, Reckitt Benckiser and Johnson & Johnson brands
  • Rapid promotion through analyst levels with strong ability to simplify the complex results and make actionable recommendations

Education

Leadership Programme - Management

Henley Business School
Henley on Thames, Oxfordshire
2011 - 2011

CIMA Certificate in Business Accounting - Finance

BPP
London
01.2009 - 12/2009

Bachelor of Arts - Business Economics

Durham University
Durham
09.2000 - 09/2003

A-Levels and GCSEs -

Wimbledon High School
London
1993 - 1999

Skills

  • Audience, product and subscriber analytics and insight
  • Reporting & data visualisation
  • Acquistition and retention optimisation
  • Revenue and subscription forecasting
  • Business case & strategy development
  • Customer research & insight
  • Leading high performing teams

Awards and achievements

- 2023 - Participant on Telegraph's inaugural Women's Leadership Development programme

- 2012 winner of McDonald's Olympics Award for ‘Above and Beyond performance and contribution'

- 2011 UK winner of McDonald's Global President's Award (top 1% of McDonald's employees)

References

References available upon request.

Timeline

Group Director of Insights, Analytics & CRM

Telegraph Media Group
11.2022 - 06.2025

Director of Insights & Analytics (Subscriptions)

Telegraph Media Group
10.2020 - 11.2022

Head of Insights & Analytics (Subscriptions)

Telegraph Media Group
07.2019 - 10.2020

Interim Head of CRM

Gousto
03.2018 - 07.2018

Head of Insight & KPI Development

Virgin Media
01.2017 - 03.2018

Business Insight & Marketing Effectiveness Consultant

Halfords & Whitbread Restaurants
10.2015 - 01.2016

Head of Business Insights & Strategy

McDonald's UK
10.2013 - 09.2015

Senior Commercial Manager

McDonald's UK
11.2009 - 10.2013

CIMA Certificate in Business Accounting - Finance

BPP
01.2009 - 12/2009

Competitor Insight Manager

McDonald's UK
02.2008 - 11.2009

Senior Business Strategy Analyst

McDonald's UK
05.2006 - 02.2008

Trainee, Analyst & Senior Analyst

Ohal Ltd (now Gain Theory)
07.2003 - 04.2006

Bachelor of Arts - Business Economics

Durham University
09.2000 - 09/2003

Leadership Programme - Management

Henley Business School
2011 - 2011

A-Levels and GCSEs -

Wimbledon High School
1993 - 1999
Lucy Young