An accomplished data, analytics and insights leader with extensive multi-industry experience with strong passion for B2C businesses looking to grow. Recognized for driving value from data to directly influence business growth.
- Telegraph digital subscription revenue at the Telegraph has more than doubled and digital subscriber volumes have increased by 300% reaching 1m subscribers since joining.
- McDonald's UK saw double digit sales and visit growth, and steady market share increases (not easy to acheive in a very busy market)
Proven record of building exceptional teams, demonstrating a collaborative, adaptable solution focussed approach. Influencing the business beyond core discipline.
Currently leading the Insights and Analytics function for the Telegraph Media Group with responsibilities including all subscriber acquisition and retention optimisation, pricing & forecasting, audience & product development, advanced analytics (including Data Science team) Customer Research and CRM.
- 2023 - Participant on Telegraph's inaugural Women's Leadership Development programme
- 2012 winner of McDonald's Olympics Award for ‘Above and Beyond performance and contribution'
- 2011 UK winner of McDonald's Global President's Award (top 1% of McDonald's employees)