Lucy Maxwell

I oversee an offshore team of seven designers, copywriters and content editors across Vodafone’s CVM / Base Marketing squads – covering mobile, broadband and brand. This includes:

• Providing advice and expertise on customer communications, messaging / positioning and wider campaign strategy.

• Overseeing the quality of my team’s creative delivery.

• Planning capacity and resourcing on work requests from the wider Digital team.

• Managing relationships with stakeholders on multiple projects.

• Leading the content delivery across Mobile Retention and Cross-Sell for major device launches, working with the Marketing, Commercial and Campaign Operations teams.

• Training team members on Contentful and provide upskilling in content design best practice.

Part of the Mobile and Broadband Retention teams in Base Marketing - responsible for creating campaigns aimed at keeping customers with the company and upgrading, as well as optimising the online upgrade journey. This involved:

• Working in an Agile environment, on a multi-disciplinary team.
• Designing and creating web content using various CMS.
• Creating content for outbound communications, including email, MMS/SMS, app push notifications and app tiles.
• Using analytics (ContentSquare) and customer insights (internal user research reports) to optimise our content.
• Writing UX copy for online journeys, signposting, FAQs and more.

Editorial work on a website and CMS upgrade / migration project for the Council. This involved:

• Editing and designing content in the Jadu Continuum CMS.
• Making the site more accessible and mobile-friendly, and improving the user journey.
• Working with stakeholders on content improvements.

Promoted and curated content on the Yahoo UK homepage, visited by 3 million people daily. This included:

• Crafted eye-catching headlines and summaries for {50} online articles
• Writing news and sport articles
• Training new people
• Liaising with global teams to co-ordinate coverage

Part of the Press Section at the Embassy in London. My responsibilities included:

• Creating and maintaining content on the German Embassy website.
• Writing, translating and editing documents.
• Carrying out a major content migration onto a new in-house CMS.