Summary
Overview
Work history
Education
Skills
Timeline
Generic

Lucy Jones

London

Summary

A positive, hard-working, enthusiastic, and focused Account Manager who has more than 5 years of events experience and 3 years’ experience in Account Management at experiential events and marketing agencies. In my current position, I manage all aspects of projects and events for Shark Ninja from end to end. With a strong track record of building strategic partnerships, and exceeding targets, I bring a results-oriented approach to every project delivering a variety of events and projects, managing budgets up to £400k and helping to organise events with more than 4,000 customers. I consistently collaborate with clients, and various other stakeholders to secure favourable deals, fostering strong relationships resulting in repeat business. My expertise in project management, client relationship management, and cross-functional collaboration with clients, partners and internal teams allows me to effectively coordinate and execute high-impact promotions and events. I am eager to use my skills to take a step into a fast-paced events focused Account Management position.

Overview

7
7
years of professional experience
5
5
years of post-secondary education

Work history

Client Services Account Manager

Blue Square
10.2024 - 05.2025
  • Serve as the primary liaison for clients, Brand Ambassadors, and cross-functional internal teams, ensuring seamless communication, collaboration, and client satisfaction throughout campaign lifecycles.
  • Lead comprehensive campaign execution from ideation and pitching, through recruitment and onboarding of Brand Ambassadors, to budget creation, implementation, and post-campaign analysis. Projects range from targeted sampling activations to complex, nationwide product launches.
  • Independently manage campaign budgets of up to £200k, ensuring optimal allocation of resources and delivering projects within scope and financial targets.
  • Proactively pitch fresh, strategic ideas for events and activations to enhance client engagement and support account growth, consistently identifying new promotional opportunities.
  • Oversee the full operational cycle for permanent Brand Ambassadors across retail environments, including recruitment, compliance adherence, performance management, and the design and implementation of a new, streamlined onboarding process.
  • Manage direct reports across accounts, driving team performance and professional development while ensuring KPIs are consistently met or exceeded.
  • Confidently lead weekly client calls and in-person meetings, acting as a trusted advisor and key influencer. Deliver insights and solutions that shape campaign success and long-term strategy.
  • Build and sustain strong working relationships with internal departments and a network of external suppliers to ensure efficient service delivery and campaign excellence.
  • Deliver actionable data and performance reporting to evaluate ROI, track KPIs, and inform strategic adjustments, ensuring measurable success for clients.
  • Deepen client understanding to identify growth opportunities, drive revenue, and develop forward-thinking propositions that expand service delivery and account potential.

Account Manager

Stretch Communications
06.2023 - 05.2025
  • As an end-to-end project manager for Sky VIP promotions and events, I oversee the entire lifecycle of projects, from initial planning to execution and evaluation.
  • Collaborate with cross-functional teams to ensure seamless coordination and delivery of promotions and events that enhance the Sky VIP experience.
  • Through my meticulous attention to detail and strong organisational skills where I work on upwards of 20 events and promotions at once, I consistently achieve successful outcomes and exceed client expectations.
  • I have worked on and managed variety of projects and events from festivals and theatre performances to audience shows.
  • End to end management of promotions and events for the Sky VIP account from initial brainstorms and presenting ideas, receiving technical briefs, creating promotion and landing pages on the CMS, leading weekly meetings with clients, budget management, creating and managing project timelines working to strict deadlines and tracking and running reports including post campaign analysis.
  • Assisting with managing the Sky VIP ATL marketing campaign for TV and Radio as well as the weekly marketing newsletters ensuring legal requirements are adhered to.
  • Building and managing relationships with clients and a diverse portfolio of partners from several different industries including theatre, music, festivals, film, sports and more.
  • Carefully creating and tracking budgets up to £400,000 for multiple events.
  • Creating proposals and assisting with pitches, ensuring all events have contingency plans and project timeline.
  • Booking Brand Ambassadors, writing staff briefs, sourcing catering, AV and entertainment according to the clients brief and being the main point of contact on the ground at events to ensure everything runs seamlessly.
  • Providing guidance and support to the senior account executive and assisting with training and mentoring.
  • Managing client expectations acting as a consultant working to produce the best event possible according to the brief.
  • Upselling and cross selling according to partner requirements and ensuring partners have media coverage across Sky VIPs marketing campaigns.

Recruitment Consultant

Hyper Recruitment Solutions
London
10.2020 - 01.2022

Brand Ambassador/ Event Manager

05.2018 - 01.2022
  • As a brand ambassador and event manager, I had the opportunity to represent various brands including Coca Cola, Dior, Tiffany & Co, Kylie Cosmetics, Amazon, Coco Vita, Cadbury, Nestle and many more at a wide range of events.
  • Events have included, sporting competitions, festivals, concerts, product launches, corporate events, conferences and more.
  • I have had a hands-on role in overseeing staff management and stock control.
  • My focus has been on ensuring the team are communicating the key brand messages to consumers.
  • I engaged with consumers, working closely with clients as the event manager to create memorable experiences.
  • Through my enthusiastic and personable approach, I effectively promoted brand awareness and generated excitement among event attendees and consumers.

Education

Bachelor of Science - Psychology with Business Management

University of Sussex
Brighton
09.2017 - 06.2020

A-Levels - Psychology, Business Management & Philosophy and Ethics

West Hatch High School
London
09.2015 - 07.2017

Skills

  • Project Management
  • Problem solving
  • Leadership
  • Flexibility under pressure
  • budgeting acumen
  • Multitasking efficiency
  • Business development
  • Proactive

Timeline

Client Services Account Manager

Blue Square
10.2024 - 05.2025

Account Manager

Stretch Communications
06.2023 - 05.2025

Recruitment Consultant

Hyper Recruitment Solutions
10.2020 - 01.2022

Brand Ambassador/ Event Manager

05.2018 - 01.2022

Bachelor of Science - Psychology with Business Management

University of Sussex
09.2017 - 06.2020

A-Levels - Psychology, Business Management & Philosophy and Ethics

West Hatch High School
09.2015 - 07.2017
Lucy Jones