Lucy Hooper
Summary
Marketing and Communications professional with a focus on driving growth and brand visibility. Adept at crafting compelling messages, managing campaigns, and leveraging digital platforms. Strong collaborative skills ensure seamless teamwork and adaptability to changing needs. Known for delivering consistent results and fostering a positive work environment.
Overview
9
9
years of professional experience
Work History
Senior Marketing and Communications Manager
Eseye (B2B High Growth Tech Software Company)
11.2023 - Current
- Promoted from Content Marketing and Communications Manager (Jan 22 – Oct 23) in recognition of outstanding performance in driving content strategy, PR, and social media success.
- Led content marketing and communications for a B2B SaaS platform, managing a high-performing team of junior marketers and external agencies to deliver impactful campaigns that align with business goals, leveraging insights for continuous improvement.
- Controlled a £120k budget for content and design, optimising resources to ensure the delivery of high-quality campaigns and marketing materials that align with business objectives and overarching marketing strategy.
- Managed and optimised the IoT Leaders Podcast, enhancing content strategy for listener growth and increasing audience to 4,000 listeners in 93 countries through strategic promotions. Emphasised SEO best practices, boosting content discoverability and engagement.
- Championed the PR strategy and oversaw agency, resulting in a 30% increase in positive media mentions despite a 35% reduction in PR budget. Achieved a total audience reach of 7.52M, 82K online views, and 115 engagements.
- Executed a comprehensive SEO and content roadmap strategy, increasing ranked keywords by 55% while optimising content for UX, search performance, and strategic promotional efforts.
- Harnessed remote communication tools such as Teams and Zoom to lead social media channels with a 10.4% LinkedIn engagement rate, generating 25% website traffic and strengthening community-building initiatives.
- Collaborated with external designers and key stakeholders to produce marketing materials, including podcasts focused on community and tech topics, bolstering project management skills and cross-functional collaboration.
Content Marketing and Communications Manager
Eseye (B2B High Growth Tech Software Company)
01.2022 - 10.2023
- Promoted from Senior Marketing Executive to Content Marketing and Communications Manager and began line management responsibilities, mentoring and developing junior marketers to deliver high-quality content and campaigns aligned with business objectives.
- Managed a £100k budget for content and design, optimising marketing materials production through effective project management and cross-functional collaboration, resulting in cost savings and content quality improvement.
- Spearheaded the employee advocacy programme using Oktopost, partnering with Sales and Business Development to enhance engagement strategies and community-building initiatives, leading to increased brand amplification.
Senior Marketing Executive
Eseye (B2B High Growth Tech Software Company)
04.2020 - 12.2021
- Supported key marketing initiatives, including a brand refresh and new website launch, enhancing online engagement and supporting content marketing goals.
- Led the end-to-end production of over 20 new customer case studies, delivering high-impact content that increased client engagement and supported content initiatives.
- Executed the global annual conference and event programme remotely, managing logistics and marketing collateral using project management tools.
- Launched the company's first internal staff newsletter during the pandemic, boosting employee engagement and fostering a sense of community, showcasing skills in internal communications.
Marketing and Communications Executive
MCI UK and MCI Experience (B2B Events Agency)
09.2017 - 03.2020
- Led event marketing campaigns for 8+ clients from various industries including healthcare and arts.
- Composed engaging articles and promotional case studies, leading on all website content.
- Authored internal monthly email newsletter, enhancing team updates and engagement through remote communication skills.
- Created strategic press releases and produced industry award nominations.
- Led and launched community-focused CSR initiatives, increasing charitable contributions while enhancing community engagement and sustainability awareness.
Communications and Freedom of Information Officer
NHS Surrey Downs CCG (Public Sector Health Services)
06.2016 - 09.2017
- Revitalised and managed internal staff newsletters, enhancing content engagement and aligning with company-wide communication strategies; integrated user-generated insights to improve relevance.
- Spearheaded FOI request management, efficiently addressing up to 30 inquiries weekly with a 100% adherence to the 20-day response timeframe, enhancing organisational transparency.
- Coordinated cross-departmental projects, leveraging project management tools to streamline communication and ensure timely delivery of objectives.
Education
Advanced Level 5 Certificate - Public Relations
Chartered Institute of Public Relations
Virtual06-2017
Bachelor of Arts - English, First Class with Honours
University of Southampton
Southampton06-2016
Skills
- Marketing Leadership
- Content Marketing Strategy
- Brand Positioning
- Budget Management
- Data-Driven Campaigns
- Performance Metrics Analysis
- Product Marketing
- SEO
- Inbound Marketing
- Podcast Production
- Social Media Strategy and Execution
- Social Media Engagement
- Marketing Communications
- Public Relations
- Stakeholder Engagement
- Line Management
- Team Collaboration
- Agency Management
- End-to-End Project Management
- Copywriting and Editing
- Internal Communications.
Martech Stack
- Pardot
- Salesforce
- Wordpress
- Generative AI tools (Copilot, ChatGPT)
- Google Analytics
- Semrush
- Social media platforms (LinkedIn, YouTube, Twitter, Facebook)
- Social media tools (Oktopost, Sprout Social, Hootsuite)
- Adobe InDesign
- Adobe Photoshop
- Microsoft
- Unbounce
- OptinMonster
- Acast
- Exclaimer
- FlippingBooks
- Project management tools (Monday.com, Trello, Slack)
Hobbies and interests
Outside of work, I love spending time with friends, family, and any dogs I can find. I'm a keen runner and once tackled the Great South Run, and I'm equally at home in the mountains, skiing and chasing faster downhill times. When I'm not outdoors or getting active, you'll usually find me happily wandering around a garden centre, adding yet more flowers to my ever-growing garden.
Timeline
Senior Marketing and Communications Manager
Eseye (B2B High Growth Tech Software Company)
11.2023 - Current
Content Marketing and Communications Manager
Eseye (B2B High Growth Tech Software Company)
01.2022 - 10.2023
Senior Marketing Executive
Eseye (B2B High Growth Tech Software Company)
04.2020 - 12.2021
Marketing and Communications Executive
MCI UK and MCI Experience (B2B Events Agency)
09.2017 - 03.2020
Communications and Freedom of Information Officer
NHS Surrey Downs CCG (Public Sector Health Services)
06.2016 - 09.2017
Advanced Level 5 Certificate - Public Relations
Chartered Institute of Public Relations
Bachelor of Arts - English, First Class with Honours
University of Southampton
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