Lucy Haworth
Colchester,United Kingdom
Summary
Dynamic media and marketing professional with expertise in media relations, content creation, and market research. Proficient in website management, social media marketing, and press release writing. Adept in tools such as Adobe Indesign, Adobe Photoshop, Google Analytics, and Google Ads to drive impactful campaigns. Skilled in photo and video editing, networking and client relations, and managing influencer partnerships. Committed to enhancing brand visibility through strategic media initiatives.
Overview
10
10
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work history
Account Executive
Performance Communications
Kingston upon Thames
2023.02 - 2025.07
- Managed seven automotive press office accounts, enhancing client relationships.
- Supported Account Managers and Account Directors in developing impactful PR activities.
- Led social media content and strategic planning for Jeep UK, increasing brand visibility by 40% within first month.
- Utilised various PR channels to boost brand awareness through events and partnerships.
- Developed relationships with media outlets, resulting in increased visibility.
- Secured positive media coverage by drafting and distributing press releases.
- Fostered positive relationships with key influencers for collaborative public relations & marketing efforts.
Marketing and Communication Assistant
Cahill Design Consultants
Colchester
2021.07 - 2022.10
- Executed content creation across social media, website, and company blog.
- Managed marketing campaigns by devising and implementing innovative strategies.
- Produced insightful reports for management to inform decision-making.
- Led comprehensive rebranding efforts, updating all documents, website, and social media.
- Managed social media platforms, improving online presence.
- Developed targeted Facebook and Google Ads campaigns.
Outreach Ambassador
Leeds Beckett University
Leeds
2019.10 - 2020.01
- Supported success of young people from diverse backgrounds as part of Access & Widening Participation team.
- Served as a positive role model, influencing peers and fostering aspirations.
- Represented University at community events, careers fairs, and Higher Education days, promoting accessibility to Higher Education.
- Led talks on university offerings at regional education fairs.
- Handled travel arrangements to facilitate ease of movement for attendees.
Student Ambassador
Leeds Beckett University
Leeds
2017.10 - 2020.01
- Conducted presentations and speeches for large groups, engaging prospective students and guardians.
- Organised tours and transport to showcase university facilities.
- Answered inquiries regarding university courses, accommodation, and life in Leeds.
Events and Promotion Assistant
Leeds Beckett Student Union
Leeds
2018.09 - 2019.01
- Facilitated team efforts to execute and promote key events for over 24,000 members, managing projects such as Fresher's, Elections, Union Awards, and Give It A Go Programme.
- Facilitated efficient communication with vendors to enhance relationships.
- Supervised on-site event activities for smooth operations.
- Assisted in creation of event plans for successful implementation.
Sales Assistant
WHSmith
Colchester
2015.09 - 2017.01
- Restocked and replenished various products to maintain optimal inventory levels.
- Processed transactions through till while accurately handling cash.
- Assisted customers with queries to enhance service experience.
- Conducted lottery sales, ensuring compliance with regulations.
Education
BA (Hons) - Human Geography
Leeds Beckett University
Leeds 2017.01 - 2020.01
A Levels -
The Sixth Form College
Colchester, Essex 2015.01 - 2017.01
GCSE's -
The Gilberd School
Colchester, Essex 2010.01 - 2015.01
Skills
- Media Relations
- Content Creation
- Market Research
- Website Management
- Social Media Marketing
- Press Release Writing
- Adobe Indesign
- Adobe Photoshop
- Google Analytics
- Google Ads
- Canva
- Photo & Video Editing
- Networking & Client Relations
- Influencer Partnerships
Custom
- Contributing to a new all-female motorsport blog (gridgirlsblog) in my spare time which promotes and advertises new voices in the world of motorsport on platforms such as LinkedIn, Facebook, Instagram and Tiktok.
- Enjoy reading books as well as writing about major sporting events.
- Keeping up to date with current affairs, both national and international events.
Affiliations
- Watching and reporting on sporting events
- Current affairs
- Geography
Certification
Internship Experience UK: Business, Operations and Marketing, Bright Network, 2020
Undertook skill sessions with Enterprise, Google, P&G, M&S and GSK. Completed a work sample task
(marketing plan). Received positive feedback and awarded Certificate for completion.
Women in Leadership Programme, Leeds Beckett University, 2020
Programme aimed at identifying female undergraduates, with an interest in leadership, guiding us through a series of events and activities accelerating interest, ambition and potential. Participated in networking events with women in leadership positions within major companies.
Languages
English
Native
German
Beginner
References
References available upon request.
Timeline
Account Executive
Performance Communications
2023.02 - 2025.07
Marketing and Communication Assistant
Cahill Design Consultants
2021.07 - 2022.10
Outreach Ambassador
Leeds Beckett University
2019.10 - 2020.01
Events and Promotion Assistant
Leeds Beckett Student Union
2018.09 - 2019.01
Student Ambassador
Leeds Beckett University
2017.10 - 2020.01
BA (Hons) - Human Geography
Leeds Beckett University
2017.01 - 2020.01
Sales Assistant
WHSmith
2015.09 - 2017.01
A Levels -
The Sixth Form College
2015.01 - 2017.01
GCSE's -
The Gilberd School
2010.01 - 2015.01