Lucy Couser
Manchester
Summary
Strategic and creative Senior Brand Marketing Executive with proven experience leading high-budget campaigns, trade shows, product launches, and photoshoots, while managing cross-functional teams and delivering impactful brand experiences. Skilled in PR, influencer partnerships, social media strategy, and digital optimisation, with a track record of enhancing brand visibility, engagement, and loyalty. Adept at using data-driven insights to refine communications, align marketing activity with commercial objectives, and drive measurable business results. Recognised for building strong client relationships and delivering integrated marketing solutions that support growth and long-term brand equity.
Overview
8
8
years of professional experience
10
10
years of post-secondary education
Work history
Senior Brand Marketing Executive
Regatta Professional
Manchester, Greater Manchester
2026.02 - Current
- Lead high-budget photoshoots (£500k+) and oversee a production team of 15, managing creative output from concept to final assets.
- Independently manage PR initiatives and influencer partnerships, securing media coverage and reinforcing brand credibility across key industry channels.
- Lead planning and execution of trade shows and product launch events with an annual budget of £750k, driving audience engagement, brand visibility, and cross-functional alignment across sales and marketing teams.
- Direct social media strategy and content creation, building brand awareness, audience engagement, and long-term loyalty; developed templates now adopted across the business.
- Lead the integration and optimisation of the B2B website, shaping brand messaging, enhancing digital experience, and transitioning over 40% of orders to the platform.
- Analyse campaign insights and performance data to refine messaging, optimise communications, and maximise overall brand impact.
- Strategically manage client relationships, delivering tailored communications plans aligned with commercial objectives.
Brand Communications Executive
Regatta Professional
Manchester, Greater Manchester
2024.02 - 2026.01
- Supported integrated brand campaigns, ensuring compliance with industry regulations and maintaining consistent brand messaging.
- Planned and executed promotional events, trade shows, and product launches, aligning sales and wider teams on annual marketing plans.
- Assisted in photoshoots and asset creation for high-budget campaigns, contributing to impactful marketing materials.
- Implemented SEO and content optimisation strategies to strengthen online brand visibility.
- Delivered targeted email communications to support customer engagement, retention, and brand loyalty.
- Managed strategic client relationships, providing tailored communications plans aligned with business objectives.
Digital marketing associate
Qure Group Ltd
Manchester
2023.03 - Current
- Directed the rebranding initiative, demonstrating strong leadership and strategic vision in transitioning the primary brand from QASSS to Qure Group, along with overseeing rebranding efforts for eight subsidiary brands. This multifaceted project involved a comprehensive overhaul of brand identities, messaging, and visual elements to align with strategic objectives and market positioning.
- Successfully project-managed the creation of two websites, overseeing the entire development lifecycle from conception to launch. Demonstrated strong organisational and leadership skills to ensure timely and high-quality delivery.
- Devised annual marketing strategies aligned with brand vision and implemented integrated multi-channel techniques for successful campaigns.
- Collaborated with sales teams to streamline workflow and address customer requirements.
- Achieved over 50% growth in organic social media engagement by effectively managing and actively engaging with customers, stakeholders, and target audiences.
- Led external PR team, fostering positive relationships with agencies for efficient outcomes.
- Crafted impactful copy across various channels, effectively conveying brand messages and driving engagement.
- Demonstrated strong organisational and leadership skills throughout diverse projects.
Server
Green Salmon Co
Manchester
2021.05 - 2022.12
- Learn to adapt quickly to an ever-evolving environment.
- Swiftly and successfully resolved customer complaints and potential conflicts resulting in customer satisfaction 100% of the time.
- Further, developed my customer service skills to be able to deliver the best possible service which enabled me to build relationships with new and returning guests resulting in customer loyalty.
- Having great communication and collaboration skills that allowed me to work effectively as a team.
Sales Associate
Levi Strauss & Co
Manchester
2018.04 - 2019.08
- Exceeding both personal and store-set KPIs and sales targets.
- Managing transactional processes such as sales, returns and exchanges.
- Completing daily reconciliations and deposits, cash management.
- Working alongside the lead merchandiser on display fronts and movement of products to optimise sales.
- Communicated product value, quality and style to educate and entice potential customers.
Marketing & HR Intern
BDP International
Manchester
2018.07 - 2018.07
- Worked to create portfolio pages of recent architecture work that feature on the BDP website, apply for advertised architecture planning, as well as analyse the company's social media page.
- Worked alongside the sales teams in generating leads for conversions.
- Participated in brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.
Education
Bachelor of Arts - Business with Marketing
Liverpool John Moore's University
Liverpool 2019.09 - 2022.07
GCSEs and A-Levels -
St Mary's Catholic High School
Manchester 2012.09 - 2019.07
Skills
Brand communications, campaign development, PR and influencer management, social media strategy (including Facebook Ads), digital marketing, SEO, CMS management, marketing automation, email marketing, copywriting, creative content development, event and project management, team leadership, client and stakeholder management, target-driven, highly organised, excellent written and verbal communication.
Timeline
Senior Brand Marketing Executive
Regatta Professional
2026.02 - Current
Brand Communications Executive
Regatta Professional
2024.02 - 2026.01
Digital marketing associate
Qure Group Ltd
2023.03 - Current
Server
Green Salmon Co
2021.05 - 2022.12
Bachelor of Arts - Business with Marketing
Liverpool John Moore's University
2019.09 - 2022.07
Marketing & HR Intern
BDP International
2018.07 - 2018.07
Sales Associate
Levi Strauss & Co
2018.04 - 2019.08
GCSEs and A-Levels -
St Mary's Catholic High School
2012.09 - 2019.07