Lucy Cheetham
Bristol,South Gloucestershire
Summary
A committed, driven and versatile Marketing Manager (and Company Director) with outstanding organisational and team management skills. Decisive and dependable leader with open and empathetic communication style. Seeking a fresh challenge in a new industry, building upon 4 years' experience in marketing and business development and a further 5 in project management.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work history
Marketing Manager (Company Director)
Dialogue Language Services International Ltd.
, Oxfordshire
04.2023 - Current
- Market research to identify key customer segments and target audiences.
- Implementation and ongoing analysis of marketing strategy (largely B2B but with some B2C focus) for core service areas.
- Spearheading of lead generation activities to promote brand awareness and generate conversations within target markets.
- Achieved 400% increase in leads generated per month.
- Identification of opportunities to expand market share.
- Tracking of effectiveness of marketing campaigns, reporting on ROI and KPIs to Senior Leadership colleagues.
- Control of marketing budget centered around data and results-driven approach and proactive decision making.
- Leveraging of marketing tools and software to support strategy and track KPIs.
- Line management of Marketing Officer, including development of professional objectives and personal development plan.
- Management, editing and proofreading of engaging marketing materials (including. 3-4 campaigns per month) to drive brand awareness.
- Optimisation of landing pages, social media posts and online copy for specific audiences.
- Negotiation and liaising with third-party marketing and SEO agencies.
Business Development Manager (Company Director)
Dialogue Language Services International Ltd.
, Oxfordshire
06.2019 - 04.2023
- Established sales targets and developed and implemented plans to meet them (including leading full website revamp and target of 10-15 sales calls per day).
- Developed new ideas and creative initiatives to grow business and enhance profitability and revenue.
- Provided high quality, rapid first-line assessment of all new inbound enquiries and directed to most appropriate team member, retaining complex or sensitive enquiries to convert myself.
- Produced pre-qualification proposal and tender documents, achieving conversion rate of 20%.
- Negotiated contracts, prioritising optimum conditions for business expansion.
- Routinely met with new clients following first project to discuss satisfaction and scope out future business opportunities.
- Contributed to efforts to build strategic partnerships for enabling further growth.
- Face-to-face and virtual meetings with current and prospective clients.
- Attended networking events and industry conferences.
Translation Manager
Dialogue Language Services International Ltd.
, Oxfordshire
09.2017 - 07.2019
- Oversaw all client accounts, with principal responsibility for overall customer service provided by translation team.
- Project managed key client accounts.
- Point of contact for complex requests, complaints and feedback and new business opportunities.
- Responsible for maintaining overall targeted GPM for department.
- Established ongoing relationships with clients, freelance linguists and project management team.
- Developed and trained project management team (7 in total), including creation of personal development plans and carrying out quarterly reviews.
- Supported Directors in strategic planning and recruited suitable project managers.
Senior Translation Project Manager
Dialogue Language Services International Ltd.
, Oxfordshire
09.2016 - 09.2017
- Project managed translation, interpreting, voiceover and subtitling projects (quoting, placing jobs, text analysis, invoicing, handling queries, complaints, final file formatting and delivery).
- Used strong interpersonal skills to build client trust and rapport.
- Quality checked uploaded client files, implemented amendments and provided linguistic feedback.
- Managed approximately £25k per month of business for translation team.
- Ensured translations were delivered on time and any complications resolved and clearly explained to client.
- Developed leads within existing client base.
- Line managed 3 Translation Project Coordinators.
- Made conscious effort to be mindful and innovative towards profit margins and negotiation of rates with freelance linguists.
- Periodic English translation / proofreading work.
Translation Project Manager
Dialogue Language Services International Ltd.
, Oxfordshire
06.2016 - 09.2016
Translation Project Manager
Webcertain
York
08.2014 - 05.2016
Education
Master of Arts - Applied Translation Studies
University of Leeds
09.2013 - 06.2014
Bachelor of Arts - French and Spanish
University of Leeds
09.2009 - 06.2013
Skills
- Content marketing
- Business development
- Relationship building
- Project management
- Leadership and teamwork
- Strategic planning
- Recruitment, training and personal development
Languages
English
Native
French
Advanced
Spanish
Advanced
Timeline
Marketing Manager (Company Director)
Dialogue Language Services International Ltd.
04.2023 - Current
Business Development Manager (Company Director)
Dialogue Language Services International Ltd.
06.2019 - 04.2023
Translation Manager
Dialogue Language Services International Ltd.
09.2017 - 07.2019
Senior Translation Project Manager
Dialogue Language Services International Ltd.
09.2016 - 09.2017
Translation Project Manager
Dialogue Language Services International Ltd.
06.2016 - 09.2016
Translation Project Manager
Webcertain
08.2014 - 05.2016
Master of Arts - Applied Translation Studies
University of Leeds
09.2013 - 06.2014
Bachelor of Arts - French and Spanish
University of Leeds
09.2009 - 06.2013
TECHNICAL
- CRM use (namely Zoho and Hubspot)
- WordPress and Elementor
- Google Analytics
- LinkedIn Sales Navigator
- Adobe Creative Cloud
- Slack
- Zoom
- MS Office
TECHNICAL
- CRM use (namely Zoho and Hubspot)
- WordPress and Elementor
- Google Analytics
- LinkedIn Sales Navigator
- Adobe Creative Cloud
- Slack
- Zoom
- MS Office
TECHNICAL
- CRM use (namely Zoho and Hubspot)
- WordPress and Elementor
- Google Analytics
- LinkedIn Sales Navigator
- Adobe Creative Cloud
- Slack
- Zoom
- MS Office
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