Summary
Overview
Work history
Education
Skills
Accomplishments
Affiliations
Certification
Timeline
Generic

Lucy Bosten

Milton Keynes,UK

Summary

Accomplished marketing professional with extensive expertise in strategic planning and brand development, digital marketing, SEO, and analytics. Proven track record in content strategy, PR, media relations, and new product development and market launches. Adept at budget management, forecasting, and ROI optimisation. Demonstrated leadership in team mentoring and development, relationship management, event management, and board level marketing strategy. Committed to driving business growth through innovative marketing solutions.

Overview

15
15
years of professional experience
1
1
Certification

Work history

Head of Marketing & Communications

Carlton Packaging LLP
11.2022 - Current
  • Spearhead the development of an integrated marketing strategy to reinforce the brand's position as a leader in sustainable packaging
  • Implement data-driven marketing campaigns that resulted in a 30% increase in brand visibility across key customer segments within one year
  • Build and mentor a growing team, scaling from 1 to 13 marketing professionals, fostering a culture of creativity, accountability, and continuous improvement
  • Manage and optimise budgets up to £5M, ensuring maximum ROI across diverse marketing channels
  • Successfully secured high-impact media coverage and established the company as an industry thought leader through strategic PR initiatives
  • Led the alignment of cross-channel content strategies, increasing customer engagement and driving a measurable uplift in qualified leads and conversion rates.

Marketing Manager

Carlton Packaging LLP
01.2016 - 11.2022
  • Delivered 20% market share growth within first year of launching multiple new product lines, achieved through targeted campaigns and customer-focused strategies
  • Enhanced team performance and capabilities by leveraging advanced analytics and continuous feedback loops, positioning marketing team as integral growth driver
  • Worked with budgets ranging from £600K to £3M, ensuring optimal allocation across digital, print, and experiential channels to meet evolving market needs
  • Played a pivotal role in strategic planning with Senior Leadership Team, contributing to the organisation's significant growth and recognition in the industry.

Recruitment Consultant

Channel Recruitment Solutions
01.2014 - 11.2015
  • Provided tailored recruitment strategies for Sales and Marketing roles in the IT sector, resulting in high client satisfaction and successful placements
  • Built a strong network of professionals, honing interpersonal and negotiation skills essential for stakeholder engagement in marketing contexts.

Internal Sales Executive

Retail Merchant Services
11.2009 - 12.2013
  • Exceeded sales targets consistently, earning multiple awards for top performance in payment processing solutions
  • Developed a consultative approach to sales, enhancing the customer journey and building long-term client relationships.

Education

CIM -

Chartered Institute of Marketing Oxford College of Marketing

MCIM Chartered Marketer - CIM, Chartered Institute of Marketing New Marketing Director - CIM - undefined

Marketing

Level 6 Marketing - undefined

2020

Skills

  • Strategic Planning & Brand Development
  • Digital Marketing, SEO, & Analytics
  • Content Strategy, PR, & Media Relations
  • New Product Development & Market Launches
  • Budget Management, Forecasting, & ROI Optimisation
  • Team Leadership, Mentoring, & Development
  • Relationship Management
  • Event management
  • Board level Marketing strategy

Accomplishments

  • Future Trailblazer Award Winner - Recognised for innovative contributions to the field of marketing
  • Built and led a marketing team from 1 to 13 members, developing scalable processes and nurturing top-tier talent
  • Won multiple awards for marketing excellence and product innovation, consistently delivering projects that exceed expectations
  • Successfully managed and executed campaigns with budgets ranging from £600K to £5M, driving significant growth in revenue and customer acquisition

Affiliations

Member, Chartered Institute of Marketing (CIM)

Certification

CIM Chartered Marketer MCIM Member

Timeline

Head of Marketing & Communications

Carlton Packaging LLP
11.2022 - Current

Marketing Manager

Carlton Packaging LLP
01.2016 - 11.2022

Recruitment Consultant

Channel Recruitment Solutions
01.2014 - 11.2015

Internal Sales Executive

Retail Merchant Services
11.2009 - 12.2013

MCIM Chartered Marketer - CIM, Chartered Institute of Marketing New Marketing Director - CIM - undefined

Marketing

Level 6 Marketing - undefined

CIM -

Chartered Institute of Marketing Oxford College of Marketing

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Lucy Bosten