LUCIO ARAGON LUCAS
Liverpool,Merseyside
Summary
I am a proactive and data-driven digital marketing professional with a background in SEO, digital marketing, analytics and technology. I have experience working collaboratively across Web, Digital, Communications and Insights teams to deliver user-focused and performance-driven improvements across digital platforms. I am passionate about the intersection between marketing, technology and data, with a particular interest in SEO, analytics, AI-driven content optimisation and digital strategy. I enjoy working in collaborative and dynamic environments, building strong relationships with others and contributing to projects that improve digital engagement, user experience and organisational performance.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work history
Web Officer (SEO)
The University of Salford
Salford
2025.06 - Current
- Analysed GA4 and Google Search Console data to identify performance trends, user behaviour and optimisation opportunities.
- Collaborated with cross-functional teams including Web, Digital, Communications and Insights to implement technical SEO, GEO, content and UX improvements across digital platforms.
- Managed SEO strategy, optimisation and reporting for key University campaigns, including Clearing and Postgraduate Open Days.
- Conducted technical audits, competitor analysis and keyword research to improve search visibility and overall digital performance.
- Delivered data-driven insights and optimisation recommendations to support lead generation, user engagement and wider marketing objectives.
SEO Executive
Click Consult (part of Ceuta Group)
Hooton, Cheshire
2024.03 - 2025.05
- Managed a portfolio of 7 to 10 clients from different industries including e-commerce and lead generation websites.
- Collaborated with web developers to ensure SEO best practices were properly implemented.
- Analysed Google Analytics and Google Search Console data, providing insights into user behaviour.
- Conducted SEO audits and competitor analysis to identify areas for improvement.
- Improved SEO and UX through strategic recommendations, tailored to client goals.
CUSTOMER ASSISTANT
Marks & Spencer
Ellesmere Port, Cheshire
2023.11 - 2024.02
- Offered advice on product selection for enhanced levels of support and service.
- Engaged customers to assist in-store experience and provide outstanding customer service.
- Carried out regular quality checks to ensure displayed products were in good, saleable condition.
- Rotated prepared bakery items to maintain appetising, visually appealing displays.
- Offered detailed advice on product and service benefits.
INTERN IN RADIO PRODUCTION AND ASSISTANT JOURNALIST
FAESA Centro Universitário
Vitoria, Brazil
2018.01 - 2018.12
- Contributed with ideas for podcasts
- Responsible for researching and writing informational news articles and stories
- Published content on online media channels to reach different audiences.
- Interviewed key people and investigated tip-offs for exclusive stories.
- Developed social media presence and monitored activity to increase followers.
Education
Master in Computer Science - Computer Science
University of Chester
Chester, CHW 2022.10 - 2023.10
BACHELOR OF SOCIAL COMMUNICATIONS - MARKETING AND ADVERTISING
FAESA Centro Universitário
Vitoria, Brazil 2018.08 - 2022.03
Skills
- DIGITAL SKILLS
- Keyword Research & Competitor Analysis
- Google Analytics (GA4), Google Search Console & Google Ads
- Content Management Systems (Drupal, WordPress & Squarespace)
- UX Design
- Content Optimisation (AI and GEO)
- Data Studio & Data Visualisation
- HTML & JavaScript (Codecademy Certificate)
- Figma (UI mock-ups, Wireframe mockup)
- SOFT SKILLS
- Cross-functional Team Collaboration
- Time & Project Management
- Adaptability
- LANGUAGES
- English (C2)
- Portuguese (Native)
- Spanish (C1)
Timeline
Web Officer (SEO)
The University of Salford
2025.06 - Current
SEO Executive
Click Consult (part of Ceuta Group)
2024.03 - 2025.05
CUSTOMER ASSISTANT
Marks & Spencer
2023.11 - 2024.02
Master in Computer Science - Computer Science
University of Chester
2022.10 - 2023.10
BACHELOR OF SOCIAL COMMUNICATIONS - MARKETING AND ADVERTISING
FAESA Centro Universitário
2018.08 - 2022.03
INTERN IN RADIO PRODUCTION AND ASSISTANT JOURNALIST
FAESA Centro Universitário
2018.01 - 2018.12