Lucinda Gosling

A proactive role at a long-established historical picture agency, developing new and existing business.

Expert customer relationship management to maximise image licensing opportunities and ensure repeat business.

Identification of key areas of the archive with commercial potential, with a particular emphasis on publishing and licensing for merchandise.

Knowledgeable picture research skills.

Fee and contract negotiation.

Marketing initiatives and activity including press releases, trade fairs, content marketing and social media.

Developing and promoting new archive collections.

Managing team of sales executives and picture researchers.

Overall responsibility for the commercial growth of a historically important magazine archive consisting of nine different publications dating back to the mid-19th century. Launched a full-scale image digitisation project and B2B web platform together with ongoing sales and marketing programme comprising advertising, direct mail, online marketing, trade fairs and face-to-face selling and presentation. Sought out and facilitated commercial partnerships with online B2C print providers and publishers. Identified, selected and promoted key areas of the archive for digitisation. Managed a permanent team of two together with additional temporary staff.

Responsible for managing a team of between eight and ten researchers and sales staff in order to drive and increase sales at the leading provider of scientific imagery with annual department turnover in excess of £1 million. Supported and motivated team, made changes to the departmental structure in order to improve efficiency and job satisfaction. Continued to handle key accounts in the publishing sector, maintaining a regular programme of client contact.