LUCIENNE V LIMER
Beaconsfield,Bucks
Summary
Accomplished marketing professional with extensive expertise in strategic visioning and product launching strategy. Demonstrates proficiency in mobile app marketing, advertising campaign design, and cross-functional team leadership. Possesses a strong background in B2B and B2C environments, showcasing storytelling prowess and social media strategy design. Adept at media relations mastery, brand identity creation, and performance metrics evaluation. Skilled in customer profiling, e-commerce strategy, and influential leadership. Excels in vendor negotiation, digital marketing expertise, market research analysis, and social media management. Committed to content strategy development and brand development while implementing change across multi-channel marketing platforms. Known for resilience under pressure and effective team leadership with creative thinking capabilities.
Overview
28
28
years of professional experience
2021
2021
years of post-secondary education
Work History
Head of Marketing and Communications
IMPOWER Consulting
London
11.2021 - 04.2025
- Established strongest Helping shape the next phase of marketing growth for the business, further establishing the brand, growing strategic partnerships, events, increasing our rich media and digital content whilst developing the team and driving the earned media agenda
- Forged strategic partnerships with key influencers to boost brand endorsement.
- Developed compelling content, improving brand image.
- Launched public relations initiatives, enhancing company reputation.
- Strengthened customer relationships via effective CRM systems management.
Freelance Marketing Consultant
Limer Consulting Ltd.
Bucks
02.2018 - 01.2021
- Working with the Collinson Group on their Covid-19 testing full marketing mix roll-out
- Saving start-ups/SMEs money through efficient and expert briefing, sourcing and development of branding, e-commerce strategy, supplier and agency selection.
- Freelancing in London and home counties, covering both maternity contracts and interim roles for organisations going through significant change
Head of Residential Marketing - Business Partner (Interim)
Knight Frank LLP
London
01.2019 - 11.2019
- Led UK Residential Marketing team (15), implementation of transformation project
- Slashed media costs through evaluation/response and audience analysis
- Established new processes, structure and deliverables, reporting and ROI.
- Developed team's strategic capabilities and CIM training
Freelance Marketing Consultant
NHS NWL CCGs
London
02.2018 - 01.2019
- Establishing comms processes, documentation, governance, design and launch practices for new Digital Innovation team
- Project rescue: Audited and re-designed the part-built Know Diabetes portal, new CMS, Content, UX and UI as well as brand & visual identity
Global Head of Marketing (Maternity Cover)
Topdeck Travel Ltd.
London
06.2017 - 02.2018
- Restructured team and processes for global team (+20).
- Overhauled global transactional website project (9 countries 6 currencies) to improve efficiency and reduce costs
- Responsible for e-commerce, design, online & offline advertising, branding, web optimisation, content, social media, New segmentation project, SEO and email
- Non exec leadership role on Global Touring Group board
Head of Marketing (Interim Consultant)
Huel (Bodyhack Ltd.)
Aylesbury
12.2016 - 05.2017
- £600/day saving on start-up ad budget with increasing CTR & sales
- Conversion rate optimisation of huel.com and constant A/B testing and purchase journey improvements. e-commerce performance reporting and tracking.
- Creation/ optimisation of digital advertising, content, social media, SEO and email
Marketing Director (Interim Consultant)
Buffalozoo Ltd.
London
06.2016 - 11.2016
- Delivered new client proposals: brand positioning, campaign comms and media strategy, research approach/measures, and comms effectiveness measures
Marketing Director (Interim Consultant)
Niquesa World Ltd.
London
02.2016 - 05.2016
- New brand identity & guidelines for two new group companies
- Managed in-house and external copywriters, designers, photographers & agencies
Marketing Manager UK & Ireland (Interim Consultant)
Gigaset Mobile Ltd.
London
08.2015 - 12.2015
- Setup new division. Responsible for UK Mobile ATL activity with German Gigaset / BBDO
- Managed Ascot & Royal Ascot Sponsorship relationship
Lead Comms Manager (from Campaign Manager)
Hutchison 3G Ltd.
Maidenhead, Berks
08.2008 - 05.2015
- Record-breaking brand campaign performance #SingItKitty: Over 5 million YouTube views in 4 weeks, Over 37,000 hashtag mentions, over 1.4 million app videos produced. Paid social media delivered 70 million impressions, 4.4 million clicks, smashing our click volume target by 500%. TVC reached a Brainjuicer EiA (Emotion into Action) score of 79
- Responsible for research, objective setting, budget, briefing, creative & media planning, development and delivery of fully integrated advertising campaigns through various channels, (ATL, PR, in-store, paid digital, web, direct response, social media, customer & internal comms, TV, OOH, radio, press, experiential)
Post Pay Customer Lifecycle Marketing Manager
T-Mobile UK Ltd.
Hatfield, Herts
09.2006 - 08.2008
- Generated £15,000,000 additional revenue with a new in-life cross sell campaign
- Increased retention conversion rates in all segments with ‘retention toolkit' utilising customer insight & propensity models
- Increased profitability by developing new business cases for ROI approach to help executive investment decisions on offers/campaigns by channel
- Developed & trained TMUK retention ‘knowledge bank' (behaviours, trends and forecasts)
- Owned in-life & retention campaigns (48% renewals conversion v norm of 30-38%)
- Customer & internal comms, TV, OOH, radio, press, experiential
Direct Launch Manager (Devices & Propositions)
T-Mobile UK Ltd.
Hatfield, Herts
08.2005 - 09.2006
- Delivered the most successful price plan launch in T-Mobile history – Flext plans. Highest sales (online, retail & telesales), staff training scores, interactive tools drove higher conversion online and industry recognition and awards.
Mercedes Benz Relationship Marketing Specialist (3-month contract)
Daimler Chrysler UK Ltd
Milton Keynes, Bucks
06.2005 - 08.2005
- Responsible for CRM elements in B-Class launch, CLS launch and Maybach CRM
Vauxhall and Saab Fleet Communications Specialist
Vauxhall Motors Ltd
Luton, Beds
05.2003 - 04.2005
- Responsible for cost and efficiency overhauled Fleet DM agencies & process. Managed pitch process, evaluation and change of suppliers
- Saved 20% on annual Direct Mail costs via postage/print/process changes
- Planned & designed the Fleet database requirements for the new Siebel system
Campaign Manager – BSM Marcomms
RAC plc
Feltham, Middlesex
07.2001 - 05.2003
- Responsible for developing and implementing the National BSM rebrand
- 200% increase in response rate for instructor recruitment by commissioning new research, using that insight to redesign comms and change media, all within budget
Promotions & Events Executive
Daewoo Cars
Rickmansworth, Herts
08.2000 - 06.2001
- Project managed high profile British International Motorshow
- Responsible for all manufacturer events. National Sponsorship Agreements including cricket (Trent Bridge cc) football (Notts Forest F.C.) and numerous community causes
- Negotiated £750,000 additional sponsorship ad exposure at no additional cost
AMP Marketing Executive
Tyco Electronics UK Ltd.
Middlesex
09.1997 - 08.2000
- Re-branded UK from AMP to Tyco electronics, Trade press, Event management
- Sales growth for SW accounts from £536k-£2.2m in a year
Education
CIM Postgraduate Diploma in Marketing - Marketing
Stanmore College
BA (Hons) - Business Studies
UEA, University College Suffolk
3 ‘A' Levels - undefined
Cambridge Regional College
8 GCSEs - undefined
Kent College for Girls
Pembury, KentThinkbox TV Masters -
Marketing body for Commercial TV
LondonSkills
- Strategic visioning
- Product launching strategy
- Media relations
- Brand identity and development
- Market research analysis
- Content strategy development
- Change implementation
- Multi-channel marketing
- ATL/TTL/BTL advertising campaign design
- Media production
- Budgeting and forecasting
References
References available upon request.
Personal Profile
Strong people person who relishes leadership/team development as much as marketing, Successful 24-year career with recent marketing director and senior leadership roles, Embraces change and fast paced environments, Experienced mentor who loves seeing long term growth and success in mentees, Business graduate, CIM postgraduate, previous non-exec board membership, Proven advertising cost efficiency and customer retention from brand & CRM strategies/campaigns based on research insights and successfully profiling audiences, Experienced Marketer with proven extensive creative and management skills responsible for the integration of numerous company-wide brand development & communications campaigns, Lead research and insights to develop global market segments and subsequent personas, Comms experience: ATL+ full mix advertising, agency handling, contract negotiation, e-commerce, web optimisation, social media & content driving, display ads, database design, CRM & Salesforce marketing, internal comms, events, sponsorship, exhibitions and merchandising, Extensive troubleshooting, change management and restructuring experience, Success in design and implementation of new marketing processes, operating model and establishing new teams
Timeline
Head of Marketing and Communications
IMPOWER Consulting
11.2021 - 04.2025
Head of Residential Marketing - Business Partner (Interim)
Knight Frank LLP
01.2019 - 11.2019
Freelance Marketing Consultant
Limer Consulting Ltd.
02.2018 - 01.2021
Freelance Marketing Consultant
NHS NWL CCGs
02.2018 - 01.2019
Global Head of Marketing (Maternity Cover)
Topdeck Travel Ltd.
06.2017 - 02.2018
Head of Marketing (Interim Consultant)
Huel (Bodyhack Ltd.)
12.2016 - 05.2017
Marketing Director (Interim Consultant)
Buffalozoo Ltd.
06.2016 - 11.2016
Marketing Director (Interim Consultant)
Niquesa World Ltd.
02.2016 - 05.2016
Marketing Manager UK & Ireland (Interim Consultant)
Gigaset Mobile Ltd.
08.2015 - 12.2015
Lead Comms Manager (from Campaign Manager)
Hutchison 3G Ltd.
08.2008 - 05.2015
Post Pay Customer Lifecycle Marketing Manager
T-Mobile UK Ltd.
09.2006 - 08.2008
Direct Launch Manager (Devices & Propositions)
T-Mobile UK Ltd.
08.2005 - 09.2006
Mercedes Benz Relationship Marketing Specialist (3-month contract)
Daimler Chrysler UK Ltd
06.2005 - 08.2005
Vauxhall and Saab Fleet Communications Specialist
Vauxhall Motors Ltd
05.2003 - 04.2005
Campaign Manager – BSM Marcomms
RAC plc
07.2001 - 05.2003
Promotions & Events Executive
Daewoo Cars
08.2000 - 06.2001
AMP Marketing Executive
Tyco Electronics UK Ltd.
09.1997 - 08.2000
BA (Hons) - Business Studies
UEA, University College Suffolk
3 ‘A' Levels - undefined
Cambridge Regional College
8 GCSEs - undefined
Kent College for Girls
CIM Postgraduate Diploma in Marketing - Marketing
Stanmore College
Thinkbox TV Masters -
Marketing body for Commercial TV
Similar Profiles
Tiffany WareTiffany Ware
Permanency and Extended Support Services Specalist at ImpowerPermanency and Extended Support Services Specalist at Impower
Matthew BarbourMatthew Barbour
Senior SDET at Impower AISenior SDET at Impower AI
Patrice DillardPatrice Dillard
Certified Empowerment Coach/Youth Counselor at IMPOWER Coaching And Development LLCCertified Empowerment Coach/Youth Counselor at IMPOWER Coaching And Development LLC
David EarlyDavid Early
Freelance - Senior DMP artist at Self EmployedFreelance - Senior DMP artist at Self Employed
Hannah GregoryHannah Gregory
Lead Test Drive and Product Specialist at Polestar (Freelance/self employed)Lead Test Drive and Product Specialist at Polestar (Freelance/self employed)