Lucia K Chagula
London,LND
Summary
Results-driven Sales and Marketing professional with a track record of managing high-value accounts, developing strategic initiatives, and surpassing commercial targets in the fast-moving consumer goods and services sectors. Demonstrates an entrepreneurial spirit, financial acumen, and a proactive approach. Seeking to leverage expertise in a dynamic in sales and marketing team in a fast-paced environment.
Overview
11
11
years of professional experience
Work History
Healthcare Coordinator
Diversity Company Limited
London
09.2023 - Current
- Coordination & Time Management: Efficiently manage patient care while balancing academic commitments and professional responsibilities, demonstrating strong organizational skills and attention to detail
Head of Sales and Marketing
Frostan Limited
Dar es Salaam
12.2020 - 06.2023
- Entrepreneurial Leadership: Developed and implemented sales and marketing strategies that drove growth in volume, Net Revenue, MACO, and EBITDA, aligning with long-term business objectives
- Project Management: Led strategic projects, collaborating with cross-functional teams to ensure the successful execution of initiatives that added value to the overall business
- Negotiation & Relationship Building: Used effective negotiation strategies to secure favorable deals and foster long-term partnerships with key stakeholders
High-End Sales Manager
TBL (Subsidiary of AB-InBev)
01.2020 - 10.2020
- Entrepreneurial Marketing Flair: Drove the growth of high-end sales through innovative marketing strategies and a creative approach to account management, contributing significantly to the company's financial success
- Stakeholder Relationship Management: Built and maintained robust relationships with key stakeholders, ensuring seamless communication and high levels of client satisfaction, even in challenging environments
- Proactive Problem Solving: Demonstrated initiative and entrepreneurial thinking by identifying new business opportunities, resolving complex client issues, and streamlining processes to increase efficiency
- Financial Acumen: Managed account profitability, analyzing financial metrics, and ensuring that all sales and marketing activities aligned with the company's financial goals, including EBITDA growth
- Cross-Functional Collaboration: Led efforts to work collaboratively with marketing, finance, and operations teams to ensure a unified approach to business growth and customer retention
- Negotiation & Deal Making: Used GAP negotiation techniques to close high-value deals, securing favorable terms for both the company and the client, while consistently exceeding sales targets
Key Account Manager
AB-InBev
01.2017 - 12.2019
- Strategic Sales Planning: Developed and executed tailored strategies for key accounts to drive volume, revenue, and market share across a diverse portfolio of high-end products
- Leadership in Account Management: Led a team responsible for managing top-tier accounts, exceeding financial targets through a deep understanding of customer needs and market trends
- Stakeholder Engagement: Fostered strong partnerships with key clients, improving retention and driving repeat business
- Regularly liaised with senior leadership to report on account performance and adjust strategies as needed
- Entrepreneurial Approach: Showcased an entrepreneurial mindset by developing creative solutions to complex sales challenges, ensuring the continued success of key account relationships
- Financial Performance Management: Ensured alignment with financial goals by monitoring and analyzing key performance metrics like MACO, CORES, and EBITDA, driving profitability
Key Account Executive
AB-InBev
02.2014 - 12.2016
- Sales Target Achievement: Consistently met or exceeded sales quotas through effective relationship management and sales execution strategies
- Account Strategy Development: Created and implemented account-specific plans, focused on customer needs and market conditions to achieve growth in volume and market share
- Client Engagement: Worked closely with key decision-makers within customer organizations to understand their objectives, providing tailored solutions and ensuring customer satisfaction
- Team Collaboration: Partnered with internal teams, including marketing and operations, to deliver seamless service and optimize account performance
Education
Master of Arts - International Business Management
Middlesex University
01.2024
Master of Business Administration (MBA) - Marketing
University of Dar es Salaam Business School
01.2019
Skills
- Entrepreneurial Marketing
- Financial Acumen
- Collaborative Relationship Management
- Effective Strategic Negotiation
- Project Leadership
- Proactive & Results-Oriented
- Care Coordination Expertise
- Interdepartmental communication
- Strategic Decision-Making
- Employee Oversight
- Relationship Building
Certificationsandawards
- Top 50 Marketing Managers in Tanzania (2021)
- Best Sales Executive at AB-InBev (2019)
- Leadership Development Program Certification
References
Available upon request.
Languages
Swahili
First Language
English
Advanced (C1)
C1
Timeline
Healthcare Coordinator
Diversity Company Limited
09.2023 - Current
Head of Sales and Marketing
Frostan Limited
12.2020 - 06.2023
High-End Sales Manager
TBL (Subsidiary of AB-InBev)
01.2020 - 10.2020
Key Account Manager
AB-InBev
01.2017 - 12.2019
Key Account Executive
AB-InBev
02.2014 - 12.2016
Master of Arts - International Business Management
Middlesex University
Master of Business Administration (MBA) - Marketing
University of Dar es Salaam Business School
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