Lu Rahman
Altrincham,Cheshire
Summary
A commercially-minded, multi-channel, data-driven, B2B content expert who has transitioned from team player to team leader to strategy creator and decision-maker.
I grow, develop and retain audiences as well as nurture commercial relationships without sacrificing the delivery of quality content.
I am currently working in the global biotech / biopharma / pharmaceutical sector where I have recently led the successful relaunch of an academic drug discovery title - digitally and in print – as well as the creation of a range associated assets that have increased revenue for the business. The title has also experienced significant growth in audience numbers, web traffic and reputation.
I am experienced in the launch of new titles as well as identifying areas for new commercial opportunity in events and publications.
As a Publishing Director I work with both content and commercial teams. I oversee content strategy development, the creation of brand marketing campaigns and client-sponsored content as well as conference content creation. I also look after commercial and content contra relationships with external partners as well as working with internal and external contributors.
Overview
27
27
years of professional experience
Work history
Publishing Director, Drug Discovery World
Edify Digital Media
London (Remote), Greater London
2021.06 - Current
- Manage daily operations by overseeing content and commercial targets, audience growth & development, key performance indicators and employee performance.
- Work with the board of directors to establish objectives and decisively lead operations with data-driven focus.
- Implement process improvements, streamlining operations for increased productivity.
- Oversee premium content creation.
- Manage the content team plus freelancers and external contributors. Also work closely with the production and marketing teams.
- Work with the content and commercial teams to understand client requirements, where marketing budgets can be spent, sector topics they need to align with and create content to fulfil those needs.
- Manage audience growth and data development.
- Manage budgets.
Editor in chief, Drug Discovery World
Edify Digital Media
London, London
2020.06 - 2021.06
- Led the successful multi-platform development, growth and profile of quality content – digital, print, conference – to new levels of audience engagement and revenue.
- Played a pivotal role in extensive revenue growth year on year
- Managed and grew content team.
- Increased audience engagement - print and digital - through a variety of content platforms
- Developed multi-channel brand content strategy.
- Lead content team on product launches, brand campaigns, webinars, podcasts, ebooks etc.
- Created and implemented a company-wide content strategy.
- Implemented brand management and editorial guidelines.
- Established new relationships with KOLs, to create new revenue streams eg webinars, podcasts, market reports and sector intelligence.
Head of Content – Life Sciences
Rapid News Group
Chester, Cheshire
2014.03 - 2020.06
- Head of Rapid News life science brands with overall responsibility for the print, digital content and conference content team.
- Implemented improvements to editorial quality to increase audience engagement. This resulted in increased revenues for print and digital products due a growth in subscribers / readers, web traffic and reputation of the publications.
- Led, developed and managed the content team and worked closely with marketing, conferences and design to ensure brand integrity throughout the content chain.
- Contributing speaker at industry events / moderated panel sessions.
Lead Editor, Energy & Environment Management, WREN
Ten Alps
Macclesfield, Cheshire East
2013.06 - 2014.03
Managing Editor, Renewable Energy Installer
Ashley & Dumville Publishing
Knutsford , Cheshire
2008.03 - 2013.06
Editor, Subcon Magazine,
Centaur Publishing
London, London
1999.09 - 2002.11
Editor
Daily Mail & General Trust
Redhill, Surrey
1997.03 - 1999.09
Education
Bachelor of Arts - English, Film & Drama
University of Reading
ReadingNVQ Level 3 - NVQ Periodical Journalism
Journalism Training Centre
LondonA-Levels - English Literature, French, Ancient History, Drama
Queen ELizabeth's Grammar School
BlackburnO Levels - English Literature, English Language, Maths, French, Latin, Art, Chemistry, Biology, Physics, Art
Skipton Girls' High School
SkiptonSkills
- Content strategy
- Audience development
- Commercial growth
- Team management & development
Timeline
Publishing Director, Drug Discovery World
Edify Digital Media
2021.06 - Current
Editor in chief, Drug Discovery World
Edify Digital Media
2020.06 - 2021.06
Head of Content – Life Sciences
Rapid News Group
2014.03 - 2020.06
Lead Editor, Energy & Environment Management, WREN
Ten Alps
2013.06 - 2014.03
Managing Editor, Renewable Energy Installer
Ashley & Dumville Publishing
2008.03 - 2013.06
Editor, Subcon Magazine,
Centaur Publishing
1999.09 - 2002.11
Editor
Daily Mail & General Trust
1997.03 - 1999.09
Bachelor of Arts - English, Film & Drama
University of Reading
NVQ Level 3 - NVQ Periodical Journalism
Journalism Training Centre
A-Levels - English Literature, French, Ancient History, Drama
Queen ELizabeth's Grammar School
O Levels - English Literature, English Language, Maths, French, Latin, Art, Chemistry, Biology, Physics, Art
Skipton Girls' High School