Summary
Overview
Work history
Education
Skills
Timeline
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Lu Li

London

Summary

Experienced in managing Chinese social media platforms, including WeChat, RED/Xiaohongshu, and Douyin, with a strong focus on CRM, influencer marketing, and video optimisation. Demonstrates expertise in cinematography as a self-shooter using Sony cameras and professional sound equipment. Proficient in Adobe Premiere Pro for efficient video editing and post-production workflow management. Skilled scriptwriter with the ability to craft compelling narratives under tight deadlines. Native Mandarin speaker with professional fluency in English, adept at translating and communicating for international projects.

Overview

4
4
years of professional experience
3
3
years of post-secondary education

Work history

INDEPENDENT FILMMAKER

myself
London
07.2022 - Current
  • Gained hands-on experience with professional and semi-professional video equipment, including scripting, camera operation, and editing workflows.
  • Developed advanced proficiency in Adobe Premiere Pro, showcasing creative and technical expertise in post-production editing of short films and vignettes.
  • Enhanced storytelling techniques through scriptwriting and visual narrative design, translating creative ideas into engaging video content.

Social media influencer

myself
LONDON
01.2022 - Current
  • Developed and executed content strategies for WeChat, RED, and Douyin to attract high-net-worth clients and business professionals in China interested in UK immigration services.
  • Created engaging content (posts, videos, infographics) tailored to platform-specific formats and Chinese audience preferences.

University ambassador

King's College London
LONDON
09.2022 - 10.2025
  • Delivered complex information clearly to diverse audiences, showcasing strong verbal communication and presentation skills.
  • Coordinated campus events, utilizing logistical and organizational abilities relevant to TV and digital production setups.
  • Cultivated connections with stakeholders, demonstrating strong interpersonal skills applicable to collaborative media production environments.

Education

Bachelor of Arts - Film Studies

Film Studies King's College Lond
London
09.2021 - 06.2024

Skills

  • Chinese Social Media Platform Management (WeChat, RED/Xiaohongshu, Douyin, etc)

Skilled in WeChat CRM, RED influencer marketing, and Douyin short-form video optimization Strong understanding of platform algorithms and audience targeting to maximize reach and conversions

  • File Management & Media Organization

Ability to manage media files meticulously, with skills in setting up an organized workflow for naming, sorting, and backing up footage

  • Cinematography (Self-shooter)

Proficient in operating Sony cameras and managing professional sound recording equipment to ensure high-quality footage and audio for various projects

  • Video Editing

Advanced knowledge of Adobe Premiere Pro for editing video content efficiently, combined with strong data management skills to organize and streamline post-production workflows

  • Scriptwriting

Proficient in writing and revising short film scripts under tight deadlines, with the ability to adjust dialogue, plot, and pacing to fit production needs

  • Language Skills

Native Mandarin speaker with professional fluency in English, both written and spoken Capable of translating, scriptwriting, and communicating in both languages effectively for international projects

Timeline

University ambassador

King's College London
09.2022 - 10.2025

INDEPENDENT FILMMAKER

myself
07.2022 - Current

Social media influencer

myself
01.2022 - Current

Bachelor of Arts - Film Studies

Film Studies King's College Lond
09.2021 - 06.2024

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Lu Li