Summary
Overview
Work History
Education
Skills
Affiliations
Other qualifications
Timeline
Generic
Louise Robertshaw

Louise Robertshaw

Newbury

Summary

Senior leader delivering growth strategies for organisations.

Leading large, multi-disciplinary teams.

Expert in income generation, communications, and influencing.

Collaborative with highly developed interpersonal skills. Adept at engaging with a wide-range of stakeholders.

Experienced charity trustee / NED.

Overview

27
27
years of professional experience

Work History

Group Director of Engagement

Sense and Sense International
02.2022 - 06.2025
  • Led a 400-plus multi-disciplinary team.
  • Developed and delivered an Engagement Strategy that increased income by 56% in three years.
  • Integrated fundraising, communications and policy planning for greater impact.
  • Transformation of retail with £2million savings and new offer.
  • Increased income for Sense International to secure its future.

Director of Fundraising and Marketing

London’s Air Ambulance Charity
02.2018 - 02.2022
  • Led the development of an organisation-wide strategy, including a new vision, mission and values, alongside a rebrand to position the service as a charity.
  • Increased income by 33% in three years.
  • Worked collaboratively with Barts Health NHS Trust and London Ambulance Service.
  • Planned and launched £15m capital appeal.

Head of Marketing & Communications

The Guide Dogs for the Blind Association
10.2008 - 01.2017
  • Revitalised the Guide Dogs brand, changing perceptions and engaging new audiences.
  • Developed Guide Dogs Week from an internal celebration to a £1million income multi-channel campaign; increasing awareness by 15%.
  • Key role in the senior team that increased income from £60 million to £100 million.

Head of Communications & Marketing

Bracknell Forest Council
07.2004 - 09.2008
  • Developed and delivered a three-year communications strategy and refreshed the Council’s brand identity; achieving resident satisfaction increase of 15%.
  • CIPR award for Internal Communications Strategy that increased staff morale by 24%.

Head of News

Slough Borough Council
03.2002 - 07.2004
  • Working closely with the Executive team to change perceptions of Slough.
  • Award winning campaign to engage local people in recycling and keeping the town clean with measurable behaviour change.

Senior Press Officer

Environment Agency
01.2001 - 03.2002
  • Media relations and campaigns project leader including the annual Flood Awareness Campaign and delivering crisis communications cover during the 2000/2001 floods when the Agency was receiving up to 60 media calls a day over a three-month period.

News Reporter

The Express
02.2000 - 01.2001
  • Covering general news for the daily and Sunday editions, including the Concorde crash in Paris.

News Reporter

Daily Mail
11.1998 - 02.2000
  • General news including reporting on the Paddington rail crash.

Education

Bachelor of Arts - English and Philosophy

University of Manchester

Post Graduate Diploma in Marketing -

Henley College

Advanced Diploma in Management Studies -

Bracknell & Wokingham College

VOLUNTARY

Skills

  • Leadership
  • Strategy development
  • Organisational change
  • Income growth
  • Digital transformation
  • Stakeholder management
  • Brand building
  • Philanthropy
  • Mass marketing

Affiliations

  • Member of the Charted Institute of Public Relations
  • Member of the Chartered Institute of Fundraising
  • Member of CharityComms

Other qualifications

  • Prince 2 (Project Management), 01/2006
  • National Proficiency Certificate, National Council for the Training of Journalists (NCTJ), 01/1997
  • NCTJ pre-entry Post Graduate Diploma in Journalism (including media law and public affairs), Sheffield College, 06/1996

Timeline

Group Director of Engagement

Sense and Sense International
02.2022 - 06.2025

Director of Fundraising and Marketing

London’s Air Ambulance Charity
02.2018 - 02.2022

Head of Marketing & Communications

The Guide Dogs for the Blind Association
10.2008 - 01.2017

Head of Communications & Marketing

Bracknell Forest Council
07.2004 - 09.2008

Head of News

Slough Borough Council
03.2002 - 07.2004

Senior Press Officer

Environment Agency
01.2001 - 03.2002

News Reporter

The Express
02.2000 - 01.2001

News Reporter

Daily Mail
11.1998 - 02.2000

Post Graduate Diploma in Marketing -

Henley College

Advanced Diploma in Management Studies -

Bracknell & Wokingham College

Bachelor of Arts - English and Philosophy

University of Manchester

VOLUNTARY

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