Louise Robertshaw

Thomas Pocklington Trust is a charity that supports people with sight loss, focused on education, employment, and advocacy. It is a grantmaking charity.

• Leading a 400-plus team of communications, fundraising and retail professionals to engage people with Sense and ensure no one is left out of life.
• Accountable for fundraising governance.

• Led the development of the organisation-wide strategy development, including a new vision, mission and values.
• Working collaboratively with Barts Health NHS Trust and London Ambulance Service.
• Planned and launched £15m capital appeal.

• Revitalised the Guide Dogs brand, changing perceptions and engaging new audiences.
• Developed Guide Dogs Week annual campaign from an internal celebration to a £1million income multi-channel campaign; increasing awareness of the campaign by 15% in target audiences.
• Key role in the development of the Fundraising and Marketing strategy, increasing gross income from £60 million to £100 million in last six years.

• Developed and delivered a three-year communications strategy and refreshed the Council’s brand identity; achieving resident satisfaction increase of 15%.
• CIPR award for Internal Communications Strategy that increased staff morale by 24%.

• Working closely with the Executive team to change perceptions of Slough.
• Award winning campaign to engage local people in recycling and keeping the town clean with measurable behaviour change.

• Media relations and campaigns project leader including the annual Flood Awareness Campaign and delivering crisis communications cover during the 2000/2001 floods when the Agency was receiving up to 60 media calls a day over a three-month period.

• Covering general news for the daily and Sunday editions, including the Concorde crash in Paris.

• General news including reporting on the Paddington rail crash.