
Commercial leader with extensive experience driving revenue growth, commercial transformation and operational excellence across multi-channel consumer and service-based environments. Expert in developing insight-led commercial strategies, embedding CRM/BI-driven decision-making, and leading high-performing teams across sales, account management and commercial operations. Skilled in translating customer, market and performance data into pricing models, sector prioritisation and growth strategies. Proven track record delivering margin expansion, process improvement and scalable commercial operating models within complex, matrixed organisations.