Louise Holland
Bristol
Summary
Talented Communications Advisor with experience in multi-platform content creation, monitoring and reporting. Monitors emerging trends and updates to remain ahead of competitor activity. Tailors content to brand voice and channel for optimised reach and engagement. The ability to create content for various digital channels that is unique, human and engaging.
Overview
4
4
years of professional experience
10
10
years of post-secondary education
Work history
Communications Advisor
IRIS Software Group
Remote, Bristol
06.2021 - Current
- Led online community management to promote user-generated content and engagement.
- Communicated regularly with customers, managing social media channel inboxes. Created positive relationships and helped solve problems for customers.
- Managed 20+ social media accounts, including Facebook, Instagram, Twitter, LinkedIn & TikTok.
- Performed detailed market and competitor analyses to inform digital marketing strategy.
- Reported on effectiveness of digital marketing strategies on periodic basis, offering insights and proposing changes.
- Executed digital communications plan across multiple digital channels, achieving consistent branding and messaging.
- Built strong client relationships through comprehensive and regular reporting.
- Planned social media schedule to leverage peak traffic and engagement times.
- Experienced using different social media management platforms such as Hootsuite & Meltwater.
- Contributed to brainstorming sessions to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Scheduled social media posts and promptly responded to customer messages.
- Produced and presented new social media campaign ideas to increase exposure.
- Assisted in editing and writing content for blogs and newsletters.
- Assisted in development of online marketing strategies for launches, rebranding campaigns and other strategic initiatives.
- Participated in training and workshops to enhance and improve marketing skills.
- Developed market analysis and research on latest trends to broaden marketing efforts.
- Monitored social media platforms to gather news, ideas and feedback.
- Created content for, hosted and ran several webinars. Used webinar presenting software such as ON24 and BigMarker.
- Confident speaking abilities, presented to stakeholders, marketing teams and in-depth research presentations to my direct team.
- Attended in-person events, such as the Bett Conference 2023, to capture assets for social media, conduct interviews and live social media interactions.
- Handled difficult conflicts between business and customers, used to handling critical communications.
Content Writer
ProSwimwear
Bridgwater, Somerset
08.2019 - 04.2021
- Produced high-quality social media content, keeping it aligned with the ProSwimwear voice and messaging.
- Managed several social media accounts and increased engagement on them, e.g. increased the Instagram following from 9,000 to 16,000.
- Developed expertise and knowledge in Swimwear and Professional Swimming to ensure a consistent delivery of thoughtful and helpful posts.
- Supported goals of the business by developing positive public relations and assisting with strategies and campaigns.
- Honed my excellent written communication skills with great editing, grammar and spelling.
- Worked with internal communications by explaining ideas from one department to another in understandable terms.
- Communicated the desires of the business and individual departments to the public expertly using written communication and social media.
- Written communication with other departments such as purchasing, customer service and web. As well as prolonged communications with brands, ambassadors and customers giving me an ability to edit what I am saying to be appropriate for who I am talking too.
- Created and posted blogs ranging from entertaining to informative.
- Liaised with marketing, purchasing, social media and other co-ordinators from many big brands such as Speedo, FINIS, Adidas and many more.
- Written and released statements on behalf of the company addressing social issues or public inquiries.
- Created a range of content such as entertainment, informative, factual, engaging, competitions, giveaways and much more.
- Analyses and assessed existing website copy to determine new keywords and areas for improvement.
- Conducted in-depth research into various websites similar to client's to determine best, highest performing keywords.
- Worked with influential members of the swimming community to collaborate on posts/blogs. Including extended liaising with people such as Olympic athletes.
- Extended experience in creating unique, engaging text that is always original and industry aligned.
- Worked extensively with translators to make text accessible for audiences.
- Created presentations to brand teams for companies such as Speedo to outline a collaborative project.
Education
CIM Digital Marketing Apprenticeship Level 3 - Marketing
Oxford College of Marketing
RemoteBachelor of Arts - English Literature and Creative Writing
Bath Spa University
Bath 09.2016 - 07.2019
A-Levels - English Language & Literature, Sociology, Law, History, Psychology, Creative writing, Philosophy.
Bridgwater College
UK, Bridgwater 09.2016 - 07.2019
GCSEs -
Robert Blake Science College
Bridgwater 09.2008 - 07.2013
Skills
- Attention to detail
- Social scheduling
- Community management
- Photo editing
- Photo/video capturing
- In-person events
- Webinar hosting
- Public speaking
- Newsletter creation
- Expert communicator
- Media relations
- Brand building
- Skilled collaborator
- Promotions planning skills Professional business writing Team player
- Copywriting
- SEO
- Adaptable
- Eager to learn
- Social media
- Proofreading skills
- Content marketing
- Marketing knowledge
- Engaging content creation Consistent brand messaging Marketing communications Media operations understanding Content development
- Promotional marketing and advertising
- Professional, excited and positive attitude to work
Timeline
Communications Advisor
IRIS Software Group
06.2021 - Current
Content Writer
ProSwimwear
08.2019 - 04.2021
Bachelor of Arts - English Literature and Creative Writing
Bath Spa University
09.2016 - 07.2019
A-Levels - English Language & Literature, Sociology, Law, History, Psychology, Creative writing, Philosophy.
Bridgwater College
09.2016 - 07.2019
GCSEs -
Robert Blake Science College
09.2008 - 07.2013
CIM Digital Marketing Apprenticeship Level 3 - Marketing
Oxford College of Marketing