Summary
Work History
Education
Skills
Generic

LOUISE ANDERSON

Account Manger
Ayrshire,Scotland

Summary

Sales professional with extensive experience in account and customer relationship management. Cultivates, nurtures and maintains long-term customer relationships to boost sales and grow brand visibility.

Work History

Brand Success Account Manager

Product Guru
12.2022 - Current
  • Product Guru is a unique Start-Up Technology Platform
  • Proving events and digital products to allow Retail Brands to connect with Blue Chip Retail Buyers
  • Sectors include Pets, Spirits, Food, Health & Beauty, and Household
  • My role is to sell a portfolio of Events to Retail Brands to develop relationships
  • This is a consultive role identifying customer needs to create innovative event marketing strategies and solutions
  • Negotiating and presenting solutions to key decision-makers in the UK and internationally over Teams and phone
  • Working to set KPIs, revenue targets, and deadlines.
  • Optimised sales volume by managing accounts and building rapport.

Event Account Manager

QD Events
11.2019 - 12.2022
  • Managing categories of The Scottish Wedding Show
  • This is the largest wedding show in Scotland
  • Complete account management from start to finish dealing with business owners and Directors
  • Developing and growing show exhibitor numbers and revenues through field visits, cold calling, and telesales
  • Building and maintaining strong relationships within the wedding industry has been key throughout the pandemic as shows have been cancelled. However, I helped put together a virtual wedding show which helped the industry at the time
  • Optimised sales volume by managing accounts and building rapport.
  • Delivered a high level of service to clients to maintain and extend relationships for future business opportunities.

Sales Account Manager

Rock Sport Radio
05.2018 - 11.2019
  • Responsible for being a Brand Ambassador selling all aspects of radio advertising from spot advertising to sponsorship for dedicated shows, traffic, and travel and our headline show “Talking Football”
  • This role is completely new business through self-sourcing leads then setting up a field appointment to complete sales thereafter complete account management and delivering on customers' expectations
  • This then leads to recommendations due to excellent account management.

Events Account Manager

Media 10
01.2016 - 07.2018
  • Managing the Home Improvement section of the Ideal Home Show Scotland
  • This is the largest consumer show in Scotland and the largest home improvement event
  • Complete account management from start to finish dealing with business owners and Directors
  • Developing and growing show exhibitor numbers and revenues through careful and targeted business approach using all forms of media
  • Face-to-face client meetings, cold calling and telesales
  • Exceeded sales targets for the 2016 show with onsite re-booking
  • Achieved the highest revenues for home improvements within 5 months of joining Media 10
  • Consistently achieving monthly KPI's
  • Building and maintaining strong relationships within the home improvement sector
  • Manage client needs and requirements preshow and after show
  • Attending all Media 10 events (Ideal Home Show London, Grand Designs and 100% Design and many more) and attending competitor shows throughout the UK to source new clients.

Online Account Manager

Total Jobs
01.2015 - 01.2016
  • Working on the direct business side of the recruitment advertising sales I am responsible for selling online advertising space for direct recruiters to advertise their vacancies
  • This is a business-to-business role so cold calling businesses to get on board and looking after an existing client base as their account manager
  • New Business Development & account management of SME/Corporate & PS clients
  • Cold calling clients to build relationships and close short, mid, long-term contracts
  • Worked on proposals and quotes on a daily basis to close business successfully
  • Consultative selling approach to maximize revenue stream from clients
  • Responsible for selling tailored recruitment solutions
  • Face to Face meetings presenting to clients.

Account Manager

Daily Mail
04.2010 - 01.2012
  • Scottish Daily Mail Motors Section responsible for maintaining and growing the motors section through existing clients and new business delivering and creating effective advertising campaigns
  • Working with clients such as Volvo, Vauxhall BMW, VW, Subaru, Hyundai, Parks of Hamilton, Eastern & Western, and trade direct
  • Providing media solutions to Scotland's Motor Industry
  • Managing Manufacturers, Advertising Agencies, and direct clients
  • Appointment-making and telesales
  • Strongly focused ongathering new business


Digital Account Manager

Daily Record and Sunday Mail
01.2006 - 09.2008
  • Dealing with Key Accounts and Advertising Agencies
  • Providing business and digital solutions tailored to meet client's expectations, Consistently achieving and exceeding my client's expectations
  • Understanding of the Scottish digital marketplace with a solution-based approach to sales
  • Appointment making and cold calling
  • Field Sales appointments
  • Achieving and exceeding all KPIs
  • Accurately forecasting and management of revenue pipeline.

Education

BA Honours Degree - Politics

Strathclyde University
2012

Skills

  • Sales expertise
  • Account management and development
  • Relationship-building and management
  • Customer rapport
  • Excellent negotiating tactics
  • Customer service-orientated

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LOUISE ANDERSONAccount Manger