Louis Stokes

• Team of two analysts supporting 2 product verticals across 2 main geographies. Wide range of topics; CRM, Product, Acquisition, Performance etc.
• Identified a disconnect in the logic and operationalisation of core segmentation models (Value & X-Sell status). Proposed and built solution, will embed commercially once production is complete.
• Navigated political business environment to block the premature release of a personalisation model which was creating user friction. External research on Spotify's strategy, providing thought leadership & recommendations on a more wholistic approach.
• Proposed and led the development of team L&D programme, alongside significant changes to ways of working.

• Global Experimentation CoE team, responsible for design, analysis and presentation of all ‘Complex, High Value or AI/ML' relating tests on PartyPoker & PartyCasino brands.
• Initiatives including but not limited to; personalisation, bonus strategy, CRM mechanics, onboarding flow, content strategy.
• Led analysis for all 3 regions (outside formal remit) on two largest team projects
• Identified £1.7m of annual GGR uplift.

• Upskilling in programming languages (SQL & Python) whilst supporting on Poker rake structure analysis

• Business Partner to Strategy and Marketing leads across Skincare, Stop Smoking & Weight Loss categories & to High Street and Online Sales teams.

•Modelling new product and promotional value, presenting financials to exec team monthly, budgets, forecasts and JBPs.
• Simplification of NPD modelling process – hosted workshops to identify pain points, rebuilt P&L & process, rolled out & embedded changes.

• Team of 3 focused on strategic pricing opportunities, cost of goods savings, and oversight relating to new business tenders, Personal focus on all white label products
• Developed set of tools & reports, based largely on my initiative, to create visibility of current business by customer/product/category/channel & model scenarios for new business
• Partnered with Sales during tender negotiations, setting pricing thresholds and walk away boundaries - supported +£4.3m incremental sales in 2020
• Identified opportunities to standardise packaging & remove excess materials - £0.8m annual variable cost savings

• Build and monthly tracking of marketing budget in partnership with commercial teams
• Balance sheet reconciliations, month & year end processes, present position to FD & Controller each month
• Implemented new invoice payments process with the offshore team leading to a reduction in overdue invoices by over 80% - won EMEA PO Championship for Q3 & Q4
• Delivered training session on GRIR clean-up processes and system best practices to the EMEA payments leads

• Production all monthly and weekly reports summarising ~$2.7bn P&L from NSV to EBITDA
• Key stakeholder for senior management including zone VP and CFO, ensuring accurate financial reporting to Global HQ
• Task management of offshore team - upskilling using decision trees, & explaining context behind tasks to encourage independent problem solving

• Consultancy environment executing key projects sitting outside natural scope of other teams
• Quickly learned to code in R to support text mining to tracking & categorise customer complaints
• Engaged with teams across UK estate, developed proxy methods to map out site occupancy and look for future cost saving opportunities

• Frontline call centre placement, servicing customers whose car insurance policies were up for renewal
• Objection handling in relation to price increases, sale of linked breakdown cover, handling ~50 calls per day
• Piloted & trained call handler on new breakdown cover sales strategy to mitigate impact of incoming regulatory changes

• Production of monthly reports pertaining to operational performance
• Proposed rebuild of Motor Claims forecasting model, and worked closely with a senior analyst to deliver +25% accuracy
• Built & rolled out 2017 L&D plan in line with teams' individual priorities