Louis Hassall

My role entails creating promotional content to help push and bring existing sports customers onto gaming products such as Live Casino and Slots. We do this through marketing campaigns and enticing offers. I have learnt to work in heavily regulated markets and to work around the challenges and tight restrictions they impose. I have also learnt to work to tight deadlines and to be able to react quickly to constantly changing markets and requirements. This job is allowing me to continue to learn and develop my skills within the marketing sector.

I worked as a part time photographer for Bill Parrot Photography for over five years and have had my photos used in a renowned magazine. I have photographed all types of ability level from amateur to a number of the world’s most elite jockeys.

I founded MVP Media, specialising in athlete social media management. I had full time clients such as; Jay Rodriguez, Jack Gurr and Jack Price. I have worked with many professional football players in the UK and USA. I created all my clients matchday graphics as well as helping to produce all sorts of content they may want/need to post, such as content for sponsors. I also help increase their account growth, reach, engagement, impressions and fan interactions as well as helping them secure sponsorship deals and endorsement opportunities.

Avalon Sports are a sports marketing company who look after some of the biggest talents in the NFL. I joined Avalon Sports in May 2023 as an Account Executive. My role involved looking after our clients by pitching them to suitable brands to get them sponsorship and endorsement opportunities, I assisted clients in establishing businesses and enhancing personal branding through social media strategies and charity activations. I also scouted potential clients as well as maintaining and building relationships with different talents and brands. I played a very active role in increasing the companies reach in the UK and the rest of Europe by helping to build strong relationships with athletes, agents and brands.

I experienced a four week work placement with Beswicks Sports, a global sports agency based in the UK, as a Social Media Manager. I created graphics for them and their clients to post on their social media channels such as matchday stories and new contract announcements. I also sourced sponsorship deals for a range of their clients and liaised with players sponsors to create and schedule content.