Lou Waldegrave

Play a leading role in the development of engaging broadcast content across the Foundation's media platforms.

• Execute production of short films and host Circular Economy Show podcasts
• Serve as executive producer, overseeing all aspects of film projects
• Write scripts to maximise clarity and impact
• Direct film shoots to maintain high production quality
• Narrate content to enhance viewer experience
• Conduct interviews for podcasts, facilitating lively & insightful discussions
• Edit final audio and video products to ensure polished delivery

• Developed messaging that shaped the Foundation's narrative across all programmes and initiatives
• Crafted CEO articles for major broadsheet newspapers to enhance visibility
• Authored and edited press releases, media responses, speeches, and quotes
• Provided resources to support preparation of all communications campaigns

• Played a central role in the content design for the Foundation's new digital platforms, focusing on SEO, user needs, and seamless online experiences
• Edited and approved all digital content including news items, articles, newsletters, and case studies.
• Authored and produced articles for dedicated news site Circulate.

• Produced press releases, newsletters, and promotional literature to enhance brand visibility
• Developed written content for quarterly corporate magazine, ensuring engaging material
• Generated content for five diverse websites for Ancasta Group to attract target audiences.
• Updated social media platforms to maintain relevance and engagement with followers.
• Organised branding initiatives and participated in marketing events to strengthen market presence.

• Crafted promotional content for clients' websites, including news stories and press releases
• Established and maintained social media channels for multiple clients
• Produced advertising features for print publications, enhancing visibility
• Composed content for the Cowes Yacht Haven magazine and managed its online presence for one year

• Served as freelance copywriter for multiple clients, including the IOW NHS Trust
• Secured publishing contract for a humorous 'loo book' from Susan Hill, Longbarn Books in 2007

• Directed creative initiatives at Coastline FM, leading innovative radio advertising campaigns
• Crafted engaging advertising copy for major clients across New Zealand
• Contracted as a full-time comedy sketch writer for the Gibson Group in Wellington
• Secured first publishing contract with Tandem Press, Auckland, for a humorous tome