Lottie Elson

Marketing Lead for Seatrade Europe - the biggest cruise industry trade show in Europe. Held at Hamburg Messe + Congress September 2025.

• Multi - channel marketing campaign management to drive delegate registrations and exhibitor sales for two international events
• Digital Marketing including SEO and PPC
• Market research and customer insights lead
• Marketing automation implementation (HubSpot and Microsoft Customer Insights - Journeys)
• Account based marketing
• Market segmentation and personas
• Competitor analysis
• Coach to two Marketing Campaign Managers

• Setting annual strategy, goals & KPIs
• Managing team resources - multi million pound and multi currency budget, agencies and consultants
• Martech lead including implementing marketing automation, reporting, re-targeting and advocacy tools
• Brand guardian including managing a successful brand re-launch
• Setting a new, annual content strategy
• Strategic partnership lead
• Customer Service and Design Team management
• Marcomms team of 12 management including recruitment, restructuring and professional development

• Setting strategy, goals & KPIs
• Agency management including New York and Berlin based Marketing agencies
• Budgetary responsibility for multi million, multi currency projects
• Marcomms team structure and professional development
• Martech lead including Marketing automation (HubSpot and Microsoft Customer Insights - journeys) and Power BI reporting
• Part of senior leadership team and reporting at board level

• Driving delegate and exhibitor attendance to two international trade shows (USA and Germany)
• DACH campaign management including managing Berlin based marketing agency and internal DACH resources

• Member of Senior Management team with full responsibility for all Marketing acquisition and retention activity of publications, websites and events
• In addition, manage the Retail Sales, Customer Service and Subscriptions functions of the business

• Marketing strategy creation, campaign management and evaluation for portfolio of publications, websites and events
• Brand guardianship, development and brand extensions
• Full responsibility for key stakeholder relationships with national brands including Barclays, American Express, EDF, Easyjet, M&S
• Above the line including media buying, print, radio, inserts and outdoor campaigns
• Management of up to eight members of staff plus events staff including recruiting and restructuring teams

• Full responsibility for all marketing and PR activity at SCCC including events and hospitality sales
• Part of the senior management team contributing to the overall business strategy of the club

• Plan and execute marketing activity for The Argus newspaper including media partnerships, promotions, social media, email marketing and events

• Management of PUMA 4Somes sports, music and lifestyle events in Austria and UK including operations, event marketing, partnership and sponsor sourcing and relations, budget management, ROI reporting

• Management of the sports sponsorship and events portfolio for The Daily and Sunday Telegraph including Barclaycard Premiership plus golf and tennis events
• Part of in house events team delivering junior sports events in South Africa, Spain and Portugal
• Main contact for retained event and sponsorship agencies
• Took a six month sabbatical during this period for a round the world trip

• Assisting the Marketing Director in producing ad hoc Telegraph marketing projects
• Assisting the Media Manager in briefing and production of all TV and Radio commercials for The Daily and Sunday Telegraph

• Founding member of team setting up a new customer service function for The Telegraph's 1 mil plus audience
• Responding to enquiries including subscription enquiries and complaints

• Recent graduate position including research and administration for internal and external clients