Summary
Overview
Work history
Education
Skills
Certification
Timeline
Generic

Lorraine Herbert

London,United Kingdom

Summary

Experienced fitness professional specialising in luxury wellness and commercial gym environments. Proven track record in personal training, sales enhancement, and member retention, delivering customized coaching that achieves significant results. Currently focused on optimizing gym operations and resident wellbeing through high service standards and effective people management. Seeking an Assistant Gym Manager position to utilize leadership skills and operational expertise to boost team effectiveness and member experience.

Overview

9
9
years of professional experience
1
1
Certification

Work history

Personal Trainer

Puregym
London
2025.08 - 2025.11

Develop a results-driven PT business within one of PureGym’s busiest central London clubs, delivering high-quality coaching while contributing to overall member engagement and club performance.
• Built a full client base within two months, converting 75% of consultations into ongoing PT memberships.
• Achieved 100% client retention through structured programming, progress tracking, and a focus on long-term strength and wellbeing.
• Lead weekly Strength, Burn, and Mind classes with 10–20 members, enhancing participation and community atmosphere.
• Actively support gym initiatives through floor engagement, inductions, and member outreach to improve retention and satisfaction.
• Collaborate with management and fellow trainers to maintain high standards, promote PT services, and contribute to club growth targets.

Personal Trainer

Antidote LDN
London
2025.07 - 2025.11

Deliver tailored personal training and resident engagement across Antidote’s luxury residential gyms, creating coaching experiences and wellness initiatives that elevate performance and satisfaction.
• Lead over 20+ weekly sessions, including group classes, small-group PT, and 1-2-1 training, driving participation and measurable results.

• Recognised for strong leadership and engagement skills, often assisting team members in improving PT outreach and member engagement strategies.
• Coordinate weekly and monthly challenges engaging 30+ residents to build consistency and community connection.
• Support dual-site operations, ensuring five-star presentation, safety compliance, and seamless resident experiences across both facilities.

Client Advisor

Technogym Selfridges
London
2024.10 - 2025.06

Delivered premium wellness consultations and bespoke home gym solutions within Technogym’s Selfridges boutique, advising clients on high-end fitness equipment and connected training technology.
• Managed a portfolio of bespoke home gym design projects, creating tailored wellness layouts that aligned with client goals, budgets, and available space.
• Generated £40,000+ in sales during tenure and supported the development of a £56,000 home gym project through detailed client consultation and negotiation.
• Achieved and exceeded weekly sales targets by providing expert product recommendations, technical demonstrations, and high-touch aftercare.
• Built lasting relationships with high-net-worth clientele, delivering an exceptional brand experience that drove repeat business and referrals.

Managed Service Consultant

Litmus
London
2022.01 - 2024.06

Delivered workforce solutions for NHS Trusts, ensuring timely, compliant, and high-quality staffing across multiple medical specialties. Supported 50+ placements monthly while maintaining full audit readiness and consistently exceeding KPI and SLA targets.
• Coordinated end-to-end workforce scheduling and placements in line with client requirements and regional compliance standards.
• Streamlined onboarding and credential verification for healthcare professionals, improving efficiency and reducing turnaround times.
• Managed high-volume stakeholder and supplier queries across NHS contracts, ensuring seamless communication and service continuity.
• Negotiated supplier rates within framework agreements to optimise value and maintain full regulatory alignment.

Customer Experience Leader

Virgin Active
London
2019.01 - 2020.10

• Oversaw daily club operations and member experience in a busy, high-volume fitness environment.
• Resolved member issues promptly, maintaining service standards and brand reputation.
• Supported staff coordination, floor management, and health and safety compliance.

Compliance Supervisor

Medical Professional Personal
London
2016.12 - 2018.12

Supervised a team of five compliance officers, ensuring full adherence to the HTE Framework, audit standards, and service-level KPIs.
• Managed the onboarding and compliance of 40+ healthcare professionals per week, consistently meeting and exceeding recruitment SLAs.
• Directed daily audits, maintained documentation accuracy, and implemented process improvements to enhance efficiency and audit outcomes.
• Collaborated with recruitment teams to streamline credential verification and ensure the timely integration of new clinical staff.

Education

Level 3 - GP Referral

PT Academy
Birmingham
2025.11 -

Personal Training - Level 3 - Level 3 Personal Training

PT Academy
Birmingham
2024.06 - 2024.10

Business Management - Business management

Greenwich School of Management
London
2014.02 - 2017.10

Skills

Hard Skills

  • Personal Training, Program Design & Performance Coaching
  • CRM Systems (Salesforce & Client Data Management)
  • Sales Growth, Conversion & Retention Strategy
  • Health, Safety & Facility Operations

Soft Skills

  • Leadership, Coaching & Team Development
  • Relationship Management & Effective Communication
  • Strategic Problem-Solving & Decisive Thinking
  • Adaptability, Emotional Intelligence & Service Excellence

Certification

1 Day - Level 3 Award in Emergency First Aid at Work (RQF)

Green Cross Global

Fitness Instructor / Personal Trainer Insurance

FitPro

Timeline

Level 3 - GP Referral

PT Academy
2025.11 -

Personal Trainer

Puregym
2025.08 - 2025.11

Personal Trainer

Antidote LDN
2025.07 - 2025.11

Client Advisor

Technogym Selfridges
2024.10 - 2025.06

Personal Training - Level 3 - Level 3 Personal Training

PT Academy
2024.06 - 2024.10

Managed Service Consultant

Litmus
2022.01 - 2024.06

Customer Experience Leader

Virgin Active
2019.01 - 2020.10

Compliance Supervisor

Medical Professional Personal
2016.12 - 2018.12

Business Management - Business management

Greenwich School of Management
2014.02 - 2017.10
Lorraine Herbert