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Years of marketing experience
Lorraine Hampson
Marketing Professional
Warwick
Summary
Results-driven professional with expertise in strategic planning, automotive marketing, and campaign management. Demonstrates a strong ability to generate innovative ideas and leverage social media and digital platforms to drive engagement and performance. Proficient in data interpretation, performance monitoring, CRM management, and budget oversight to optimise marketing strategies. Committed to delivering impactful results through analytical insights and creative solutions while pursuing opportunities to enhance brand growth and market presence. Hands-on and always ready to roll up sleeves and get stuck in.
Overview
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29
Work history
Account Director – Automotive (Hendy Group)
Denfield Advertising & Marketing
10.2017 - 02.2025
- Responsible for full-service marketing team specialising in automotive industry campaigns
- Create impactful, multi-channel marketing campaigns to drive product awareness and generate quality leads
- Coordinate and manage paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI
- Develop and execute OEM-mandated marketing activity
- Deliver complex digital projects and CRM programmes, including management of third party supplier integrations
- Develop and implement integrated campaigns to enhance brand visibility and drive customer acquisition and retention
- Spearhead improvements in efficiency and quality as part of senior leadership team
Client Services Director – Automotive (Jaguar Land Rover Global)
Epsilon
10.2015 - 05.2017
- Responsible for the management and development of a key global client – ensuring the highest standard of delivery
- Generated fresh thinking and engaged key specialists to deliver CRM, digital and direct marketing solutions
- Collaborated with Technology, Creative and Data leadership teams to develop client strategies
- Led and mentored talented team of account handlers
- Worked as part of UK management board responsible for P&L and regional growth
Associate Director
McCann
06.2014 - 10.2015
- Developed strategic direction for new and existing clients across FMCG, retail, telecoms and energy sectors
- Led brand campaign for Crown Paints across TV, press, digital, and in-store channels
- Developed eCRM strategy for TGI Fridays to enhance customer engagement and retention
- Other clients included Lloyds Pharmacy, Vonage, Co-op Energy, McCarthy & Stone and Bloor Homes
Founding Partner
Plain English Communications
01.2010 - 06.2014
- Established and managed full-service marketing communications agency with a results-driven and transparent approach
- Developed creative strategies to enhance client brand success
- Clients included Panache Lingerie, Fat Face, The Mailbox Birmingham, Breo and Staffordshire University
Senior Account Manager through to Group Account Director
RBH
11.2001 - 11.2009
- Initially ran a busy automotive dealer marketing account for client MG Rover
- Promoted from Senior Account Manager to Account Director after securing major client Hyundai UK
- Responsibility for managing a team of 12 delivering an industry-leading dealer marketing service to 140 UK franchise dealers
- Developed marketing initiatives and provided consultative marketing advice to achieve sales goals
- Promoted to Group Account Director and led an expanding client services team, overseeing prominent clients including Eveden Lingerie and Hammerson
- Led a number of successful pitches including Severn Trent Water, Aggregate Industries and Staffordshire University
- Proactively streamlined internal systems for enhanced account efficiency
Account Executive through to Account Manager
BDW
01.1999 - 11.2001
- Progressed from Account Executive to Account Manager on a fast-paced retail account for a full-service communications agency
- Delivered comprehensive channel marketing support to telecoms retailers and distributors across the UK
- Oversaw daily operations of account team comprising 10 members
Marketing & PR Officer
Stoke City Football Club
06.1996 - 07.1998
- Managed marketing and publicity for Club's move to a new all-seater stadium
- Executed events programme for official opening of new stadium
- Helped create, launch and promote a number of seating scheme packages, generating over £1m for new stadium funding
- Conceptualised and launched club mascot, Pottermus
Education
Bachelor of Business Administration - Business Administration
Staffordshire University
Stoke-on-TrentHigher National Diploma - Business & Finance
Staffordshire University
Stoke-on-TrentSkills
- Strategic planning
- Automotive marketing
- Campaign management
- Ideas generation
- Social media and digital expertise
- Content creation and curation
- Email marketing strategies
- Data interpretation and performance monitoring
- CRM management
- Budget management
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Software
Google Analytics
Search Console
Business Profile Manager
Merchant Centre
Looker Studio
Meta Business Suite
Meta Ads Manager
Sprout Social
Hootsuite
LinkedIn Campaign Manager
Wordpress
Campaign Monitor
Mailchip
Brevo
BeePro
Canva
Adobe Creative Suite
Criteo
Outbrain
Microsoft 365
Timeline
Account Director – Automotive (Hendy Group)
Denfield Advertising & Marketing
10.2017 - 02.2025
Client Services Director – Automotive (Jaguar Land Rover Global)
Epsilon
10.2015 - 05.2017
Associate Director
McCann
06.2014 - 10.2015
Founding Partner
Plain English Communications
01.2010 - 06.2014
Senior Account Manager through to Group Account Director
RBH
11.2001 - 11.2009
Account Executive through to Account Manager
BDW
01.1999 - 11.2001
Marketing & PR Officer
Stoke City Football Club
06.1996 - 07.1998
Bachelor of Business Administration - Business Administration
Staffordshire University
Higher National Diploma - Business & Finance
Staffordshire University
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