Lorraine Allen

Reporting to VP of Marcomms, I am responsible for the management of consumer marketing activities including paid media, social and Amazon Ads to drive audiences to key titles for Sky History, Crime+Investigation, History Play and Crime+Investigation Play.

• Leading strategy development, campaign briefing and implementation across multiple teams, ensuring alignment with overall company objectives.

• Managing end-to-end campaigns including creative shoots, collaborating with talent and production teams, media buying agency management, budget phasing and social strategy.

• Working closely with Insights & Analytics team, communicating and applying insights to enhance strategic decision-making and optimising campaign effectiveness.

• Managed media partnerships with Global Radio, Time Inc and Bauer leveraging cross-platform opportunities to amplify brand presence and reach.

• Executed brand and partner marketing activities across South Africa, Benelux, and Nordics markets for History, Crime+Investigation, Lifetime, and H2.
• Developed and implemented consumer marketing strategies alongside affiliate partners and agencies.
• Coordinated cross-functional teams for successful planning and execution of new channel launches.

• Managed brand strategy and execution for HISTORY channel across UK, Poland, and South Africa.
• Oversaw media buying agencies, ensuring efficient campaign budget management.
• Planned and executed strategic brand partnerships to enhance visibility.
• Represented brands at international conferences to attract new platforms.

• Key point of contact between the US and nine territories across EMEA for international assets and on-air representation of Disney Channel and Playhouse Disney.
• Collaboration with internal departments including marketing, production, digital media and synergy to ensure consistent approach to marketing campaigns.
• Supporting role to Senior Manager, Emerging Markets, assisting with 360 campaigns involving extensive ATL activity.