LORI S. HOY
Researcher & Marketing Professional
Cheltenham
Summary
A successful and skilled marketing professional and researcher. I am innovative, creative, and thrive in a diverse and varied work environment. Currently, I am seeking an early career lecturer role where I can help students to meet academic standards, achieve goals, and excel while also conducting high-quality marketing, management, and well-being research.
Overview
19
19
years of professional experience
10
10
years of post-secondary education
Work History
Digital Marketing Manager
TSR Select
04.2021 - Current
- Generate new and creative growth strategies by researching recruitment and marketing trends, identifying potential clients, and monitoring the competition
- Plan and execute all SEO, email marketing, social media, and digital advertising campaigns
- Maintain and update the agency website including blog creation and regular job postings after overseeing a full website redesign and launch
- Plan and create content to grow the agency’s social media presence and generate leads including through LinkedIn Ads
- Manage the marketing budget; reporting the performance of all digital marketing campaigns and initiatives evaluated against ROI and KPIs
- Manage and liaise with various stakeholders related to branding, graphic design, SEO, and website content creation.
Marketing Ambassador – Post Graduate Research
University of Surrey
12.2020 - 04.2024
- Create and post engaging content for prospective students via regular ‘Post Graduate Life’ blog posts
- Host and participate in webinars for prospective students
- Create video content to be used for emails, social media, and websites
- Participate in social media takeovers and create content for various channels
- Review and provide feedback on a variety of proposed marketing initiatives
Graduate Teaching Assistant
University of Surrey
02.2021 - 12.2023
- Assessment marking including providing feedback and guidance for courses in Services Marketing for Events, Tourism & Hospitality, Business Plan for Hospitality, Tourism & Events, and Entrepreneurship & Innovation Management
- Assisted in course organisation and preparation for Digital Marketing in Tourism, Hospitality & Events
- Acted as a mentor to undergraduates interested in continuing on to a research degree through the ARMS Mentoring Programme
- Organized review sessions before exams, aiding students in identifying key areas of focus for optimal test preparation.
Marketing Manager
Freelance
05.2017 - 04.2020
- Developed new and creative digital growth strategies to generate leads and increase brand awareness including Google and Facebook Ads
- Created, scheduled, and analysed organic social media posts on Facebook, Instagram, and Twitter for a range of industries
- Designed promotional email marketing campaigns
- Maintained marketing-based CRM list integrity by cleaning data, creating customer lists, and organising data
Marketing & PR Manager
Hilton Worldwide – Hilton London Metropole
05.2014 - 04.2017
- Achieved commercial goals and generated incremental revenue through the implementation of digital and traditional marketing campaigns
- Worked proactively with the Sales Team and Regional Marketing Team to target large commercial contracts and achieve sales goals
- Managed hotel presence on social media, Hilton.com, and 3rd party websites
- Created PR strategy and drove PR initiatives and activities
- Leveraged partnership and barter opportunities to gain exposure, create awareness, and generate incremental revenue
Value Centre Project Specialist
glh Hotels
12.2013 - 05.2014
- Researched, evaluated, and implemented a company-wide digital marketing training program
- Assisted hotel properties in achieving digital marketing and social media strategic agendas
- Acted as a liaison between hotel properties and support office to communicate new organisational model activities including managing the internal communications website
Marketing & eCommerce Coordinator
Hilton Worldwide – Hilton London Olympia
01.2012 - 11.2013
- Increased social media reach and engagement for the hotel and restaurant on various social media platforms; Tweeted for @HiltonSuggests covering #London
- Maintained, updated, and researched new opportunities for hotel and restaurant presence and promotion on 3rd party travel/tourism websites and Hilton.com
- Created marketing copy and design for email promotions, print menus, Christmas promotions, and food and beverage promotions
CRM Database/Marketing Coordinator
McGlinchey Stafford PLLC
06.2007 - 05.2011
- Maintained the integrity of the firm’s CRM database and trained users
- Coordinated and executed all electronic mailings for the firm
- Managed large annual projects and assisted in event planning
Marketing Coordinator
Carefree of Colorado
06.2006 - 11.2006
- Composed and distributed press releases
- Created and developed web promotions and promotional materials
- Planned, purchased, and placed print advertising
Marketing Coordinator Intern
Occidental Hotels & Resorts
10.2005 - 05.2006
- Edited and updated company website
- Increased website visibility through various SEO techniques
- Purchased and monitored SEM campaigns including Google Ads
Education
Ph.D. - Hospitality & Tourism Management
University of Surrey
Guildford, UK 05.2020 - 05.2023
Master of Science - Tourism Marketing
University of Surrey
Guildford, UK 05.2012 - 05.2013
Graduate Certificate - Tourism Management
University of West London
London, UK 04.2001 -
MBA - Specialising in Marketing & Management
University of Miami
Coral Gables, Florida, USA 05.2004 - 05.2006
BBA - Marketing
University of Iowa
Iowa City, Iowa, USA 05.1997 - 05.2001
Skills
Websites
Volunteer Experience
Blue Cross - Regional Fundraising & Events Volunteer, 11/2020, Current
Affiliations
- International Society for Anthrozoology
- Society for Companion Animal Studies
- Institute of Directors
Timeline
Digital Marketing Manager
TSR Select
04.2021 - Current
Graduate Teaching Assistant
University of Surrey
02.2021 - 12.2023
Marketing Ambassador – Post Graduate Research
University of Surrey
12.2020 - 04.2024
Ph.D. - Hospitality & Tourism Management
University of Surrey
05.2020 - 05.2023
Marketing Manager
Freelance
05.2017 - 04.2020
Marketing & PR Manager
Hilton Worldwide – Hilton London Metropole
05.2014 - 04.2017
Value Centre Project Specialist
glh Hotels
12.2013 - 05.2014
Master of Science - Tourism Marketing
University of Surrey
05.2012 - 05.2013
Marketing & eCommerce Coordinator
Hilton Worldwide – Hilton London Olympia
01.2012 - 11.2013
CRM Database/Marketing Coordinator
McGlinchey Stafford PLLC
06.2007 - 05.2011
Marketing Coordinator
Carefree of Colorado
06.2006 - 11.2006
Marketing Coordinator Intern
Occidental Hotels & Resorts
10.2005 - 05.2006
MBA - Specialising in Marketing & Management
University of Miami
05.2004 - 05.2006
Graduate Certificate - Tourism Management
University of West London
04.2001 -
BBA - Marketing
University of Iowa
05.1997 - 05.2001
Similar Profiles
JEFFREY M. BERNARDJEFFREY M. BERNARD
Owner Operator at TSR GroupOwner Operator at TSR Group
Fahad MusaFahad Musa
Procurement and Logistics Specialist at RCKLOR TSR PETROCHEMICALS LLCProcurement and Logistics Specialist at RCKLOR TSR PETROCHEMICALS LLC
Muhammad Suhaimi Abdul AzizMuhammad Suhaimi Abdul Aziz
M&E Engineer at TSR Bina Sdn BhdM&E Engineer at TSR Bina Sdn Bhd
SHIVANI PETWALSHIVANI PETWAL
Supervisor, Food and Beverage at Ace Hotel - SydneySupervisor, Food and Beverage at Ace Hotel - Sydney
Brianna YoungBrianna Young
Senior Accountant at FiservSenior Accountant at Fiserv