Lorena Fernandez
London,UK
Summary
Strategic and commercially focused professional with over 15 years of experience across investment planning, partnerships, and marketing operations. Skilled in aligning business priorities with financial and strategic planning, managing multi-million-pound budgets, and building collaborative governance frameworks. Demonstrates a strong ability to forge partnerships and engage stakeholders effectively. Committed to leveraging skills for impactful organisational growth and success.
Overview
19
19
years of professional experience
Work history
Investment Planning Manager
EE
London, UK
06.2024 - 05.2025
- Led strategic coordination of marketing capex and opex demand in line with budget targets and business objectives..
- Collaborated with Finance on in-year and in-quarter adjustments to enhance budget efficiencies.
- Enhanced visibility for senior stakeholders through effective governance and KPI tracking.
- Integrated inputs from Marketing, Finance, and Product teams to ensure cross-functional alignment.
- Drive clarity in project prioritisation by defining objectives, benefits, and ROI across portfolios.
Partnership – Commercial & Marketing Planning
EE
London, UK
01.2022 - 06.2024
- Optimised monetisation opportunities across digital, retail, and communications channels.
- Managed multi-channel marketing support fund, overseeing quarterly forecasts, P&L, and KPI tracking.
- Owned commercial and marketing integration for strategic partnerships aligned with consumer business goals.
- Built robust networks across internal teams and external partners to enhance collaboration.
- Led strategic initiatives focused on driving commercial growth.
Partner Development Manager
BT/EE TV
London, UK
01.2021 - 01.2022
- Analysed partner content performance and implemented initiatives to enhance customer engagement.
- Managed in-life partner relationships to drive retention and increase new subscriptions.
- Coordinated analysis, insights, and technology development across BT/EE content deals.
Editorial Manager
BT TV
London, UK
01.2019 - 01.2021
- Directed editorial content strategy across the BT TV platform, enhancing customer engagement.
- Led a team of editors to optimise performance and promotional initiatives.
- Collaborated with Product and Marketing teams to improve visibility and prioritise features.
Earlier Roles
BT TV
London, UK
01.2011 - 01.2019
- Led editorial initiatives as TV Content Editor, VOD Promotions Manager, and VOD Promo Planner.
- Delivered strategic content plans to maximise viewership and engagement across platforms.
- Coordinated marketing activations to enhance user experience and drive audience interaction.
Early Roles
MTV
London, UK & Spain
01.2006 - 01.2011
- Facilitated strategic and regulatory alignment for editorial and production teams.
- Oversaw content programming and compliance to ensure adherence to regulations.
- Managed on-air scheduling to optimise broadcast efficiency.
Education
BA (Hons) - Journalism & Media Studies
Universidad de Salamanca
Foundation - Counselling & Psychotherapy
Centre of Counselling and Psychotherapy
Printmaking - Fine Arts
Citylit Art Department
Skills
- Strategic Planning
- Financial Oversight & Budgeting
- Commercial Partnerships
- Stakeholder Engagement
- Marketing Operations
- Cross-functional Leadership
- Governance frameworks
- Project Coordination
Websites
Languages
Spanish
Native
French
Intermediate
Other Projects & Contributions
- Mentor & Career Coach: EE Graduate Scheme, supporting interns and apprentices in strategic career development.
- Trustee: Director of the board and Chair at East London Printmakers since 2021.
- Visual Artists: Co-founder of art group 'Eight Women Print'. Visual Artist. www.lorenaherrero.com
Timeline
Investment Planning Manager
EE
06.2024 - 05.2025
Partnership – Commercial & Marketing Planning
EE
01.2022 - 06.2024
Partner Development Manager
BT/EE TV
01.2021 - 01.2022
Editorial Manager
BT TV
01.2019 - 01.2021
Earlier Roles
BT TV
01.2011 - 01.2019
Early Roles
MTV
01.2006 - 01.2011
Foundation - Counselling & Psychotherapy
Centre of Counselling and Psychotherapy
Printmaking - Fine Arts
Citylit Art Department
BA (Hons) - Journalism & Media Studies
Universidad de Salamanca
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