Loren Jones

• Increased sales and securing funding through partnerships with high-profile accounts in AI, automotive, IT, entertainment, sports, renewable energy, and not for profit sectors.
• Enabled organisations to achieve significant growth through vertical and non-vertical sales initiatives.
• Consulted with start up in achieving vital levelling up funding, and ensuring first mover advantages.
• Evaluated business performance using key metrics and prepared detailed reports.
• Developed comprehensive strategy and targeted campaigns from beginning to maturity.
• Fostered continuous learning and improving employee productivity and job satisfaction
• Clients included, Laureti Group, World Golf and Burnley Football Club.

Highlight: Consulted to team that secured $25m funding for new business by strategically aligning business mission and goals to critical priorities of majority investor through final six month consultation.

• Directed new product line to fill gap in 360 degree partnership offering aligned to GSMA's flagship program, Mobile World Congress.
• Developed go-to-market strategy through analysis, market penetration strategy, product design, development, verification, and launch through to delivery.
• Exceeded first year's financial goals through partnerships with key cross-industry brands like Mercedes, Huawei, and Nike.
• Gained authority from GSMAs CEO to train the entire internal global sales teams who were key for uplift in existing and net new client sales, resulting in €1M+ in launch year.

Highlight: Gained four new global brand partners from entirely new sectors to GSMA, representing €350K+ of revenue, and 30% of the exceeded target in first year.

• Developing key cross-industry partnerships in co-creating experiential STEAM engagement platforms to meet corporate 'eyes-on-brand', key data, and global citizenship/social responsibility initiatives with key industry vendors like British Airways, Shell and Al Jazeera Media.
• Improved and sustained liaison between clients and dedicated account managers and wider cross-functional international team for solutions based approach in co-creating new products that are right for the client and business.
• Planned and executed new commercial channels for additional 10% growth in revenue and team.

Highlight - achieved 200% uplift on YoY partnership sales through 60% uplift from existing clients and 40% net new, in highly challenging market and environment, representing over £5m in partnership sales.

• Responsible for rapid launch of new program, funded by key partnerships with vendor community and maximising profitability of industry leading global companies including Salesforce, Tata Consultancy and DXC.
• Trained entire Gartner global sales and account management teams (product, consultation, analytics/data science, operations, legal, finance) for greater collaboration for uplift with existing and new client sales.
• Identified growth opportunities by analysing market trends, and key targets in each vertical and business.
• Led sales team in a solutions based selling approach to develop solutions aligned to client needs, resulting in exceeding performance expectations.
• Monitored competitor activity, staying ahead in the industry.
• Developed sales team through corporate budget exercise, recruitment, and training.

Highlight: Exceeded launch year partnership sales target by 50%, reaching £1.5M+ in partnership sales across 5 regional programs throughout EMEA.

• Managed then directed sponsorships, partnerships, advertising, data and ticket sales for a portfolio of four events within the Built Environment business arm of UBM, covering Awards, Pharma, Architecture and BIM, a product portfolio worth £20M+.
• Sustained year on year high growth predominantly through industry partnerships and sponsorship for UBM's flagship cross industry award programs. UBMs flagship award program 'The National Business Awards' required solutions based selling through collaboration between client relationships with industry leading brands like Lloyds Bank, Deloitte, and Samsung.
• Exceeded partnership sales targets consistently each year across three platforms, adding three new product lines for a 40% uplift in revenue from existing clients for each platform

Highlight: Achieved a maximum of 30% YoY growth for 3 consecutive years for The National Business Awards, gained mainly through the highest ever single sponsorship deal (+£3M total) by headline partner Lloyds Bank, who were still the headline partner ten years later).