Lorcan Reen
London
Summary
With over a decade of experience across the sports betting and high-performance sport sectors, I have consistently delivered results through driving performance, innovation, and strategic growth. A key highlight of my career includes seven years working with Sir Andy Murray, where I contributed to his sustained success through data-driven performance analysis and strategic feedback.
Since transitioning to the sports betting sector in 2020, I have held various roles within Sportsbook, including my current role as the Sportsbook Global Product Lead. In this capacity, I actively oversee the end-to-end product lifecycle, define the strategic direction, manage cross-functional teams, and drive innovation to ensure the delivery of an exceptional product experience.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
Work history
Sportsbook Global Product Lead
Kindred Group (Unibet & 32Red)
09.2024 - Current
- Lead and manage a team of Product Experience Managers and Data specialists to deliver innovative products and features that enhance the Sportsbook customer experience.
- Deliver comprehensive weekly performance reports directly to the CEO, ensuring alignment on key strategic objectives.
- Established and oversee the Sportsbook Innovation Forum, driving continuous product evolution and fostering a culture of innovation.
- Lead the strategic management and optimization of the entire product portfolio, ensuring alignment with business goals and customer needs.
- Spearhead the gathering of requirements from leadership, trading, operations, and market teams to shape product strategy, prioritize the roadmap, and ensure successful execution.
Sportsbook Intelligence Manager
Kindred Group
01.2022 - Current
- Responsible for the global Sportsbook product intelligence & reporting set-up across Unibet and 32Red brands.
- Producing continuous performance feedback throughout the product lifecycle.
- Operating at the intersection of product management and analytics functions to ensure optimal product outcomes.
- Ongoing maintenance and communication of roadmaps & backlog to stakeholders.
- Led on key business strategic initiatives. Including: successful transition to Amazon QuickSight & ongoing development of proprietary Kindred Sportsbook Platform reports.
Sportsbook Competitive Intelligence Analyst
Kindred Group
05.2020 - 12.2021
- New role focused on establishing a formal Sportsbook data and reporting vertical, with an emphasis on Competitive Intelligence reporting.
- Led the implementation of the data and reporting structure for the US market launch.
Performance Analyst
Andy Murray
01.2015 - 01.2021
- Introduced as a completely new role, to enhance Andy's performances through key performance insights.
- Developed Performance Analysis from a novel concept to a fully integrated component of pre and post-match coaching support for the entire ATP calendar.
Performance Analyst
Lawn Tennis Association
12.2014 - 04.2015
- Responsible for key performance reporting and delivery of insights directly to GB players and coaches as both pre and post match feedback.
Performance Analyst
Millwall Football Club
01.2013 - 12.2014
- Conducted performance analysis for coaches and individual players.
Education
Bachelor of Science - Sport Analysis (2:1)
Kingston University
London 09.2010 - 05.2013
Skills
- Comprehensive understanding of Sportsbook product operations
- Product management - from concept to delivery
- Roadmap and backlog ownership
- Sound awareness of sport betting competitive landscape
- Agile tools (JIRA)
- Global management of cross-functional teams to deliver key results throughout the sporting calendar
References
Erik Backlund - Chief Product Officer (Kindred Group)
Leon Smith - Great Britain Davis Cup Captain (Lawn Tennis Association)
Timeline
Sportsbook Global Product Lead
Kindred Group (Unibet & 32Red)
09.2024 - Current
Sportsbook Intelligence Manager
Kindred Group
01.2022 - Current
Sportsbook Competitive Intelligence Analyst
Kindred Group
05.2020 - 12.2021
Performance Analyst
Andy Murray
01.2015 - 01.2021
Performance Analyst
Lawn Tennis Association
12.2014 - 04.2015
Performance Analyst
Millwall Football Club
01.2013 - 12.2014
Bachelor of Science - Sport Analysis (2:1)
Kingston University
09.2010 - 05.2013
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