Lorcan Butler

Highly Clinical field based role, disease state expert in Ophthalmology developing KOL relationships, insight gathering and peer to peer education and engagement.

Project Management Skills- to develop and initiate a strategy to raise awareness of my employer through academic, clinical, commercial channels resulting in 75% penetration rate of UK ECPs in 3 yrs.

Excellent knowledge of current Optometric & Ophthalmological markets and trends in relation to development of MM products and their different USPs.

Established Medical Writer with the creation of 6 different articles, clinical and non-clinical in 5 different ECP industry press magazines in UK, IRL, Australia and USA

• Strategic development of MM as evidenced by the creation of the 1st MM Clinic in Northern Ireland using M/F C/D CLs as employer not approved for MiSight. Utilizing best-in-class peer reviewed, evidence based practice.
• Accredited MiSight Practitioner Training completed upon its launch in 2017/2018
• Create, plan and orchestrate national education events Pre-Registration optometrists in Ocular Disease studies as evidenced by development of Vision Express Pre-Registration nationwide training program. Tutor & Mentor
• International KOL engagement and relationship-building for International educational platform the World of Optometry where i am currently a Director.

Project Leader of in-store multi team events including establishment of training programs, setting KPIs, in-house training, achieving 20% growth in Sales..

Implementing new financial incentives for DD payments in comparison to cash purchases, securing recurring fixed income, 33% performance in 1 yr.