Summary
Overview
Work History
Education
Skills
Timeline
Websites
Accomplishments
Volunteering and Accomplishments
Generic

LOLA AMERI

Creative
London,London

Summary

Dynamic and innovative producer with over five years of comprehensive experience in all facets of production. Proven expertise in storytelling and budget management, with a talent for engaging audiences and leading teams to deliver impactful media projects across diverse platforms. Adept at transforming concepts into captivating and inspiring content, demonstrating a track record of success from idea inception to final delivery. Collaborative and strategic in working with both creative and strategic teams to develop and produce high-quality content. Highly skilled in project management, creative problem-solving, preproduction logistics, relationship building, and multitasking.

Overview

6
6
years of professional experience

Work History

Communications and Events

Keep Creative Group
07.2024 - Current
  • Worked closely with the director and producer to organise and host the company's first Sustainability in Business event.
  • Created detailed call sheets for the entire team, highlighting photos of attendees, event agenda and outcomes, event timeline, crew, and important contact information.
  • Oversaw the event registration process by collecting and tracking attendee information.
  • Analysed event costs to identify areas for improvement and cost savings.
  • Evaluated existing plans, processes, and event planning services to identify opportunities for enhancement.
  • Produced concept plans for high-profile corporate meetings and events.
  • Developed detailed event reports, documenting all aspects of each event.
  • Managed filming and photography crews to ensure the correct content was captured for social media.

PR

Red Havas
05.2023 - 11.2023
  • Handled B2B and consumer clients, including NHS Blood and Transplant, American Express, Badoo, Madri, Luminary Bakery (pro bono), Carling, and luxury beauty brands.
  • Responsibilities included conducting research, compiling data, updating spreadsheets, and producing timely reports.
  • Actively involved in influencer marketing, sourcing influencers, talent, photographers, and filming crews for various projects and events.
  • Managed high-profile events such as the American Express presents Hyde Park British Summer Time Festival, Therabody's TheraFace Mask launch at Harrods, and the Somerset House Concert.
  • Additionally, hosted media at events, crafted press pitches, and participated in sell-ins.
  • Executed projects like sourcing and securing the wall for the NHS Blood and Transplant mural for National Blood Week (12th June - 18th June 2023), and secured earned media through traditional press office efforts by building rapport with journalists, editors, and third-party companies.
  • Developed and implemented social media strategies, provided general office admin support, ensured smooth execution of projects and events through risk management and quality assurance, assisted the creative team with research, brainstorming ideas, and creating creative briefs for client pitches, and oversaw project timelines and deliverables.

Senior Creative Producer and Presenter

Marjan Television Network
04.2018 - 12.2022
  • Began as a VT producer and presenter for Manoto, a TV channel based in London with over 40 million viewers worldwide, creating short videos for their daily magazine show 'Manoto+' covering a variety of topics such as fashion, art, music, culture, travel, and activities.
  • Sourced and interviewed talent, influencers, and brands including Lush, Sevdaliza, Ralph & Russo, Shirin Neshat, Liraz, and MZ Skincare for 'Manoto+'.
  • Progressed to producing and presenting live weekly fashion segments both in studio and on location for 'Manoto+', covering events, exhibitions, fashion weeks, styling mannequins, and providing fashion trend reports.
  • Later entrusted to create the format, produce, and launch a successful live daytime women's show called 'Samte No (A New Direction)' covering a range of topics including celebrity culture, current affairs, parenting, relationships, mental health, sexism, ageism, abuse, children, education, music, art, and culture.
  • Trained the 'Samte No' team on sourcing topics and guests, script writing, researching, and time management.
  • Handled pre-production and post-production for every project and episode.
  • Managed budgets for each episode and segment produced.
  • Devised and implemented successful strategies to increase engagement on social media platforms, growing the 'Samte No' Instagram page from 30K followers to 90K followers, with content reaching millions of accounts.

Education

Bachelor of Arts - Journalism

University of Westminster
London
07.2016

Skills

  • Creative producing
  • Content development
  • Creative strategy
  • Storytelling
  • Project management
  • Event planning and management
  • Marketing and PR/communications
  • Media training
  • Presenting and interviewing
  • Copywriting
  • Talent management
  • Knowledge and interest in current affairs and trends, fashion, human rights, mental health, arts and entertainment
  • Budget management
  • Time management
  • Problem solving
  • Multitasking

Timeline

Communications and Events

Keep Creative Group
07.2024 - Current

PR

Red Havas
05.2023 - 11.2023

Senior Creative Producer and Presenter

Marjan Television Network
04.2018 - 12.2022

Bachelor of Arts - Journalism

University of Westminster

Accomplishments

  • Sept 2021: Became the first person in the UK to abseil down a building (The Royal Hospital) whilst broadcasting live on air at the same time for Marjan Television Network. This was to raise money for London Air Ambulance which I managed to successfully raise over £600 for.
  • Nov 2022: Guest speaker/panelist on Amnesty UK's first ever Instagram live alongside Nazanin Boniadi and Shadi Sadr, hosted by Nina Navid, discussing the Woman, Life, Freedom movement.
  • Oct 2022: One of the faces of the Amnesty UK's campaign video in regards to the Woman, Life, Freedom movement in Iran.
  • June 2023: Obtained TQUK Level 2 Certificate in Digital Marketing (RQF)
  • July 2024: Published five articles in 5Eleven magazine's Silk Road edition, Issue 12.


Volunteering and Accomplishments

  • Guest speaker on Amnesty UK's discussion on the 'Woman, Life, Freedom' movement (2022).
  • Face of Amnesty UK's campaign for 'Woman, Life, Freedom' movement (2022).
  • Abseiling down the Royal London hospital building to raise money for London Air Ambulance (2021).
  • Completing the Cancer Research 'Shine Night Walk Marathon' (2021).
  • Ambassador for Beat Bullying charity (2006-2009):

Organising and creating campaigns to run in schools around the borough, as well as being trained to help kids tackle bullying. In addition I was also trained as a cyber-bullying mentor, at the Google headquarters in London. During my time as an ambassador, I worked with children on the austim spectrum, as well as children with ADHD and mental health disorders. 

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