Lokesh Asthana
London,UK
Summary
Data-driven Programmatic Advertising Specialist with 5+ years of experience in digital marketing, campaign optimization, and strategic client consulting. Expertise in Google Ads, DV360, Amazon DSP, CM360, and GA360, leveraging automation and data insights to drive performance. Proven ability to collaborate cross-functionally with Sales, Engineering, and Product teams to deliver scalable solutions and maximize ROI. Passionate about solving complex challenges through programmatic innovation, data analysis, and digital media strategy.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
Work History
Programmatic Account Director, Volvo
GroupM (Mindshare)
, UK
05.2024 - 04.2025
- Led strategic programmatic consulting for Volvo, managing £10M+ in media buys across UK and EU.
- Spearheaded automation and AI-driven bidding strategies, achieving 11% higher conversions and 30% lower CPMs.
- Advised clients on Google Ads & DV360 adoption, optimizing cross-channel media strategies to improve ROI.
- Collaborated with Product, Engineering, and Sales teams to develop scalable solutions and enhance campaign effectiveness.
- Drove a 25% budget increase for lower-funnel activities by demonstrating data-backed performance improvements.
Programmatic Account Manager, Volvo
GroupM (Mindshare)
, UK
08.2023 - 04.2024
- Provided consultative digital marketing solutions, advising clients on Google Ads, DV360, and programmatic best practices.
- Developed data-driven media plans, aligning strategies with client KPIs to maximize engagement and conversions.
- Managed financial reconciliation and planning processes, ensuring transparency in ad spend.
- Established strong relationships with ad-tech providers and media owners to optimize media buying strategies.
Senior Programmatic Specialist
GroupM (EssenceMediacom)
, UK
05.2022 - 07.2023
- Led multi-market programmatic campaigns, managing £3M+ in media buys for Royal Canin and £1M+ for iRobot.
- Designed and executed full-funnel digital strategies, increasing client KPIs by 27% through advanced audience segmentation.
- Pioneered Supply Path Optimization (SPO) initiatives, resulting in 24% of budget allocated to high-performing SPO deals.
- Drove product adoption and trained teams on Google Ads, DV360, and CM360 workflows.
Paid Media Account Manager
Repeat Digital
, UK
03.2021 - 04.2022
- Managed Google Ads and Shopping campaigns, delivering an 18.5% ROI within the first month.
- Led junior team mentorship programs, organizing monthly workshops to enhance PPC and data analytics skills.
- Analyzed SEO & PPC performance metrics, leveraging Google Data Studio and Tableau to provide actionable insights.
Programmatic Analyst
Accenture
, India
04.2018 - 08.2019
- Provided technical consulting for Google Marketing Platform clients, troubleshooting DV360, CM360, and third-party tag integrations.
- Developed and optimized custom bidding algorithms, improving campaign efficiency and performance.
- Coordinated with cross-functional teams in Sales, Product, and Engineering to refine media solutions.
Education
Master of Science - Digital Marketing
Nottingham Business School (Nottingham Trent University)
Nottingham, UK 09.2019 - 09.2021
Skills
- Programmatic Advertising & Digital Media (DV360, CM360, Amazon DSP, GA360, TTD, Meta Ads, Google Ads)
- Data Analysis & Performance Optimization (Google Analytics, Tableau, Data Studio)
- Client Consulting & Business Strategy (Stakeholder Management, Digital Transformation)
- Automation & AI-driven Solutions (Custom Bidding, SPO Strategies, DCO)
- Project & Team Leadership (Managed 5 specialists, cross-functional collaboration)
- Google Ads & Marketing Platform Certifications
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Languages
English
Fluent
Hindi
Native
Italian
Beginner
Timeline
Programmatic Account Director, Volvo
GroupM (Mindshare)
05.2024 - 04.2025
Programmatic Account Manager, Volvo
GroupM (Mindshare)
08.2023 - 04.2024
Senior Programmatic Specialist
GroupM (EssenceMediacom)
05.2022 - 07.2023
Paid Media Account Manager
Repeat Digital
03.2021 - 04.2022
Master of Science - Digital Marketing
Nottingham Business School (Nottingham Trent University)
09.2019 - 09.2021
Programmatic Analyst
Accenture
04.2018 - 08.2019
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