Summary
Work history
Education
Skills
Accomplishments
Certification
Timeline
Generic
LOIS PADONU

LOIS PADONU

Roehampton,London

Summary

Customer-oriented Product Marketing Manager with a measurable history of leading high-performance teams to meet and exceed objectives. Skilled with agile methodologies to drive performance and increase engagement, marketing efforts, and sales.

Work history

Product Marketing Manager

PigeonLab
, Singapore
02.2023 - 07.2023
  • Led the creation of comprehensive help centre articles through Zendesk, ensuring accurate and user-friendly content to effectively address customer queries and issues with 7000+ views at any given month.
  • Produced high-quality video tutorials with Loom and other video editing tools to provide step-by-step guidance on product usage, resulting in increased customer understanding and reduced support requests.
  • Developed and implemented product marketing strategies to drive awareness, adoption, and engagement.
  • Developed scripts for promotional videos, webinars, and product demos, ensuring clear and concise messaging and effective storytelling.
  • Crafted compelling copy for product descriptions, website content, email campaigns, and other marketing materials, maintaining consistent brand messaging and tone.

Lead Copywriter

C Plus Media
Wyoming , United States
12.2019 - 02.2023
  • Led the creative team during Covid 19 to deliver engaging content with high click rates of up to 90% and successfully delivered tasks within tight deadlines.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free copy with a 65% annual increase in client satisfaction
  • Assessed theimpact of copy by running A/B testing, measuring Click Through Rate (CTR) and other KPIs.
  • Employed the use of Microsoft Office with other writing software and collaboration tools to create communication materials
  • Engaged with stakeholders to build relationships and brand awareness

Product Marketing Manager

Swifta Systems and Services
Lagos, Nigeria
08.2022 - 01.2023
  • Led the company through change management by driving a successful shift from a marketing-led strategy to a product-led strategy with engaging marketing materials, driving campaign and brand awareness.
  • Created an innovative approach to customer relationship management and documentation, which led to a 40% increase in customer retention.
  • Trained high-performing marketing and sales teams with agile-based principles, which fostered better communication across teams by up to 60%.
  • Built Product Knowledge Decks, SRDs, User Manuals, and other related Requirements Documents for the Product Management Lifecycle.
  • Collaborated with UI/UX Designers, Frontend and Backend developers to refine Product Roadmap to reflect changing industry standards and customer needs.

Author

Contributing
Lagos, Nigeria
02.2021 - 04.2021
  • Women In Management, Business, And Public Service -, Conducted extensive research on the state of gender equality in Africa and wrote a detailed analysis of the report's findings.
  • Provided recommendations to increasing gender parity across African nations, which included steps for accessing quality education, healthcare, political representation, and an overall better standard of living.
  • Delivered proofread and edited reports in an efficient and timely manner.
  • Employed the use of social media to drive visibility and engagement on the report.
  • Researched, planned and produced in-depth content to capture consumer attention.

Project Management Intern

China Civil Engineering Construction Company
Lagos, Nigeria
11.2019 - 01.2020
  • Used Microsoft Project to create and maintain comprehensive project documentation.
  • Identified project scopes, constraints, risks, and deadlines.
  • Investigated issues affecting group operations, prepared reports, and helped correct problems.
  • Monitored and reported daily project progress to senior project managers.
  • Assisted in monitoring and defining project milestones.

Personal Assistant

One Lagos Fiesta
Lagos, Nigeria
12.2016 - 12.2017
  • Used coordination and planning skills to deliver results according to schedule.
  • Managed social media engagement across platforms.
  • Resolved problems, improved operations, and fostered effective communication.
  • Managed third-party and vendor relationships.
  • Delivered communication directives across teams.

Radio Intern

Unilag FM
Lagos, Nigeria
01.2017 - 03.2017
  • Created and co-hosted a talk show that became a leading product with an 80% increase in weekly listeners.
  • Delivered exceptional programming to the audience by thoroughly researching events and guests.
  • Engaged with audience members through telephone calls and personal commentary on musical selections, political and social topics.
  • Generated on-air promotional scripts to promote marketing and advertising initiatives.
  • Spearheaded promotional appearances on behalf of the station and increased sales for advertisers.

Education

Master Of Science - Global Business Management

University of Roehampton
Roehampton, Wandsworth
01.2023 -

Bachelor Of Science - Economics

University of Lagos
12.2021

Skills

  • Software As A Service
  • Platform As A Service
  • Enterprise Software
  • Agile Methodologies
  • Product Lifecycle Management
  • Customer Relationship Management
  • Copywriting
  • Brand Management
  • Microsoft Office
  • Slack
  • Zendesk
  • Asana
  • Productboard
  • Confluence (Atlassian)
  • Jira
  • Google Workspace
  • HubSpot
  • MailChimp
  • Microsoft Project
  • Cross-Functional Leadership
  • Creativity
  • Public Speaking
  • Problem-solving
  • Adaptability

Accomplishments

Project Head, The Expedition Conference (University of Lagos, 2019-2020)

In this role, I led a 20-man agile team comprising the department's best designers, writers, visual editors, programmers and publicists. We adopted the agile methodology and philosophy to divide the three-part conference into sprints. We devised the theme, successfully mobilizing resources and personnel to fine-tune the vision of the event, and created a solid blueprint for the entire conference to follow. 

Head Content and Creativity, The EXSILIO Conference (University of Lagos 2018)

 I successfully co-created a networking conference that linked experts in the business, technology and information sectors to students at the university. 

The Still Growing Team, Volunteer Head (Lagos, 2017)

 I led a social development outreach initiative aimed at primary and secondary schools to equip them with basic learning materials and resources.

Certification

  • Google Project Management
  • Digital Product Management: Modern Fundamentals (University of Virginia, Coursera)
  • New Models of Business in Society (University of Virginia, Coursera)
  • Best Debate Team (The Peter Bauer Foundation)
  • Semi-Finalist, University of Lagos Debate Championship
  • Delegate, Lagos Model United Nations
  • Top Speaker, The Nigerian Economics Student's Association Unliag Chapter Debate

Timeline

Product Marketing Manager

PigeonLab
02.2023 - 07.2023

Master Of Science - Global Business Management

University of Roehampton
01.2023 -

Product Marketing Manager

Swifta Systems and Services
08.2022 - 01.2023

Author

Contributing
02.2021 - 04.2021

Lead Copywriter

C Plus Media
12.2019 - 02.2023

Project Management Intern

China Civil Engineering Construction Company
11.2019 - 01.2020

Radio Intern

Unilag FM
01.2017 - 03.2017

Personal Assistant

One Lagos Fiesta
12.2016 - 12.2017

Bachelor Of Science - Economics

University of Lagos

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LOIS PADONU