Logan Gillgrass

• Scaled and optimised digital advertising campaigns across multiple platforms, increasing budget allocation while maintaining consistent return-on-investment targets through ongoing performance monitoring and adjustment.
• Conducted regular analysis of performance data using analytics tools to evaluate customer journeys, attribution patterns, and conversion behaviour, informing campaign, bidding, and content decisions.
• Produced recurring performance reports to track trends, identify optimisation opportunities, and support data-driven decision making across campaigns.
• Expanded responsibilities to manage additional advertising platforms, applying consistent reporting frameworks and optimisation processes to maintain stable performance at increased scale.
• Maintained and refined campaign structures through continuous data review, keyword refinement, automation tools, and quality controls to support efficient optimisation.
• Improved conversion performance by optimising product listings through data-informed content updates, keyword alignment, imagery improvements, and ongoing performance tracking across multiple marketplaces.

• Migrated and maintained a B2B customer database across ecommerce platforms, managing large datasets and ensuring accuracy through structured data validation and segmentation processes.
• Analysed on-site behaviour and conversion data using analytics and CRO tools to identify friction points and improvement opportunities across the customer journey.
• Conducted A/B testing on product pages, monitoring performance metrics and interpreting results to inform data-driven site optimisations.
• Implemented conversion-focused changes based on performance insights, improving engagement metrics and checkout progression.
• Maintained detailed records of test results, performance trends, and implemented changes to support ongoing optimisation and reporting.
• Collaborated with the team to align data insights with broader marketing and product decisions.