Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
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Lloyd Warner

Kingston upon Thames

Summary

Results-driven Senior Sales Development Representative with proven experience in business development, team leadership, and training. Consistently exceeds sales targets by combining strong communication skills with a strategic sales approach. Adept at onboarding and mentoring SDRs, driving outbound campaigns, and delivering exceptional revenue growth. Passionate about cultivating high-performing teams and fostering a winning sales culture.

Overview

9
9
years of professional experience
3
3
years of post-secondary education

Work history

Senior sales development representative

Vonage
London
09.2019 - Current
  • Led onboarding and ongoing training for new sales team members, specialising in cold calling and outbound sales strategies.
  • Designed and delivered product knowledge sessions and role-play workshops to ensure team members achieve full ramp-up quickly.
  • Consistently exceeded pipeline and revenue targets, contributing to the team’s overall success:


  • Q4 2019: £118K pipeline, £75K closed-won
  • 2020: £2.5M pipeline, £585K closed-won
  • 2021: £1.8M pipeline, £682K closed-won
  • 2022: £1.6M pipeline, £428K closed-won
  • 2023: £1.2M pipeline, £344K closed-won
  • 2024: £1.3M pipeline, £522K closed-won
  • Q3 2025: £903K pipeline, £230k closed-won


  • Managed outbound prospecting using tools such as Outreach, LeadIQ, Lusha, ZoomInfo, and Sales Navigator to engage senior stakeholders across UK and Nordic markets.
  • Implemented social media strategies to boost pipeline and brand reach.
  • Maintained Salesforce data accuracy and supported the team in effective pipeline management.

Head Of Business Development

Huson Media
Teddington, Richmond upon Thames
01.2018 - 09.2019
  • Led the business development team, overseeing recruitment, training, and performance management.
  • Directed sales and marketing campaigns, aligning tactics with ambitious revenue targets.
  • Held regular team meetings and one-on-one performance reviews to foster continuous improvement.
  • Created cold calling scripts and outbound playbooks to ensure new starters had all the tools they needed to go live.

Senior business development executive

Inside Marketing
Earlsfield, Wandsworth
06.2016 - 01.2018
  • Generated and nurtured leads for high-profile technology clients.
  • Managed multi-channel outbound sales campaigns and coordinated project teams.
  • Recognised for repeatedly increasing company revenue through targeted business development initiatives.
  • Helped bring on new clients to the business who could utilise in our services
  • Kept up KPIs of 100+ calls a day to ensure the best chances of success.

Education

BSc (Hons) Physical & Sport Education -

St Mary’s University
Teddington, Richmond upon Thames
09.2011 - 08.2014

Skills

  • Team Leadership & Training
  • Business Development Strategy
  • Cold Calling & Outbound Strategy
  • Social Selling & Digital Prospecting
  • Lead Generation & Qualification
  • CRM Management (Salesforce)
  • Cross-Regional Sales (UK & Nordics)
  • Cross team collaboration
  • Compassionate team player


Affiliations

Playing a lot of Golf in my spare time and hanging out with family & Friends.

Timeline

Senior sales development representative

Vonage
09.2019 - Current

Head Of Business Development

Huson Media
01.2018 - 09.2019

Senior business development executive

Inside Marketing
06.2016 - 01.2018

BSc (Hons) Physical & Sport Education -

St Mary’s University
09.2011 - 08.2014

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Lloyd Warner