Summary
Overview
Work History
Education
Skills
Interests
Languages
Timeline
Hi, I’m

Lloyd Street

Dromore
Lloyd Street

Summary

Enthusiastic Graphic Designer and DTP Layout Artist skilled at creating marketing collateral for corporate clients. Talent for translating company vision into suite of useful graphics and materials. Produces trade show displays, flyers and outdoor advertising.

Overview

11
years of professional experience

Work History

SELF EMPLOYED
DUBIA & ABU DHABI

Designer / Owner LSD Design
01.2020 - Current

Job overview

  • Engaged clients face-to-face and through online meetings to provide advice on optimal design and production methods.
  • Created corporate branding, designing cohesive looks from logos to letterheads.
  • Liaised with external designers to ensure deadlines were met and materials met strict quality standards.
  • Employed design fundamentals when selecting typography, color and layout.
  • Creatively interpreted client briefs to develop and produce unique, engaging design packages.
  • Designed engaging brochures, banners and signs for printing.
  • Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral.
  • Created quality, high-res digital image files for use in digital and traditional printing methods.
  • Facilitated coordinated branding approach and worked within brand guidelines to bring concepts to fruition.
  • Produced consistent designs to translate across all platforms.
  • Mastered Adobe Creative Suite Indesign, Photoshop Illustrator to support design work and image editing needs.
  • Visited various locations and helped to plan, photograph and design customer case studies.
  • Photographed products and uploaded images to build promotional materials and campaigns.
  • Created custom websites using Squarespace CMS.
  • Managed client expectations, advising on branding, design and print production requirements.
  • Developed engaging marketing and promotional materials to generate revenue and grow client bases.
  • Executed all aspects of design from concept to delivery while following branding and style guidelines.
  • Designed web pages to enhance branding and navigation.

EMISHA SOURCING
Johannesburg

DPT Layout Artist, Graphic Designer
06.2018 - 12.2020

Job overview

  • Working closely with South African Breweries, Emisha procured and managed a large portion of their design, print and promotional materials
  • Established templates and asset libraries to streamline processes and boost productivity.
  • Delivered against client aesthetics, function and design objectives.
  • Used skills in Illustrator, InDesign and Photoshop to create unique images and layouts.
  • Improved creative processes through effective collaboration with graphics and design teams.
  • Created 3D graphics for presentations.
  • Standardised style guides to achieve cohesive brand identity.
  • Devised design solutions to meet client brief requests.
  • Built design mockups and prototypes with Adobe Creative Cloud.
  • Advised printers on required techniques to fully achieve project requirements.
  • Met client deadlines through excellent workload planning and prioritisation.

HIRT & CARTER GROUP
DURBAN

DPT Layout Artist, Graphic Designer
01.2012 - 03.2018

Job overview

  • Improved creative processes through effective collaboration with the marketing team and myself the designer and layout artist.
  • Standardised style guides to achieve cohesive brand identity.
  • Conceptualised initial client briefs to assess viability of varied multimedia elements.
  • Managed lifecycle design phases, from initial client brainstorms to timely project completion.
  • Created 3D graphics for promotional material and digital layouts.
  • Delivered against client aesthetics, function and design objectives.
  • Established templates and asset libraries to streamline processes and boost productivity.
  • Facilitated communication and collaboration across project teams and advocated for design vision.
  • Used skills in Illustrator, InDesign and Photoshop to create unique images and layouts.
  • Devised design solutions to meet client brief requests.
  • Met weekly and monthly client deadlines through excellent workload planning and prioritisation.

Education

Red & Yellow - Creative School of Business
South Africa

Certificate of Completion from Motion Graphics and Animated Content.

University Overview

The Futur Academy

Certificate of completion from Logo Design and Construction

University Overview

The Futur Academy

Certificate of completion from Typography 01

University Overview

Udemy

Certificate of completion from Adobe Photoshop CC Advanced Training Course

University Overview

Udemy

Certificate of completion from Adobe Illustrator CC Advanced Training Course

University Overview

Udemy

Certificate of completion from Adobe Indesign CC Advanced Training Course
2021

University Overview

TSWANE UNIVERSITY

Completed First Year of Study from GRAPHIC DESIGN
2004

University Overview

LOWVELD HIGH SCHOOL

Senior Certificate
2002

University Overview

Subjects passed: English, Afrikaans, Biology, Art, Technical Drawing, Woodwork, and Geography.

Skills

  • Visual design
  • Print graphics
  • Image manipulation
  • Logo design
  • PC and Mac platforms
  • Social media graphics
  • Website design
  • Corporate branding
  • Project management
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign

Interests

Interests

Drone photography and videography, various sporting activities & woodwork.

Languages

English
Advanced

Timeline

Designer / Owner LSD Design
SELF EMPLOYED
01.2020 - Current
DPT Layout Artist, Graphic Designer
EMISHA SOURCING
06.2018 - 12.2020
DPT Layout Artist, Graphic Designer
HIRT & CARTER GROUP
01.2012 - 03.2018
Red & Yellow - Creative School of Business
Certificate of Completion from Motion Graphics and Animated Content.
The Futur Academy
Certificate of completion from Logo Design and Construction
The Futur Academy
Certificate of completion from Typography 01
Udemy
Certificate of completion from Adobe Photoshop CC Advanced Training Course
Udemy
Certificate of completion from Adobe Illustrator CC Advanced Training Course
Udemy
Certificate of completion from Adobe Indesign CC Advanced Training Course
TSWANE UNIVERSITY
Completed First Year of Study from GRAPHIC DESIGN
LOWVELD HIGH SCHOOL
Senior Certificate
Lloyd Street