Lloyd Platt
Suffolk
Summary
Accomplished professional with expertise in strategic partnerships and alliances, sales enablement, and demand generation. Proven track record in global go-to-market planning and commercial P&L management, with a focus on channel development and innovation. Skilled in contract negotiation and executive stakeholder engagement, with regional expertise in EMEA and APAC. Committed to leveraging skills to drive business growth and forge impactful partnerships.
Overview
24
24
years of professional experience
Work history
Partner Alliance Manager EMEA & APAC – Technology & Innovation Group
AVI-SPL Inc
09.2024 - 09.2025
- Company Overview: A global audio visual, unified communications, cloud & managed services integrator
- Led alliance strategy across EMEA and APAC, aligning hybrid technology portfolios with cloud-first vendor initiatives.
- Established and deepened relationships with Microsoft, Google, Zoom, and Cisco, supporting aligned partner programs and GTM strategies.
- Developed and executed regional GTM plans tied to technology and innovation strategy, supporting pipeline acceleration and partner-led demand generation.
- Built scalable frameworks for joint sales enablement and local market development.
Business Manager – Business Management
MIDWICH LTD
04.2019 - 09.2024
- Company Overview: A specialist supplier of solutions to the Audio Visual, Unified Communications, and IT industry
- Reorganised cross-departmental teams into a high-performing profit centre delivering £42.3M in FY23/24 (+32.5% YoY growth).
- Led strategic transformation of the UC/VC division from £6M to £26.2M revenue, outpacing market competitors through relevant technology and GTM acceleration.
- Built joint GTM campaigns with vendors across AV and IT, driving market penetration and incentivised channel performance.
- Developed global business cases for emerging tech and collaboration solutions.
Senior Product Manager – Business Management/Sales Operations
MIDWICH LTD
07.2014 - 04.2019
- Increased market share for a Tier 1 global display vendor from 15% to 40% through optimised GTM and commercial strategies.
- Managed regional procurement and vendor contracts, including rebate, MDF and incentive models, in support of global sales strategy.
- Recognised for top performance: ‘Business Management Employee of the Year 2017', ‘Best Team 2015', and Midwich Elite Club 2016.
Reseller Manager
Ricoh UK
06.2013 - 07.2014
- Managed regional reseller engagement and GTM execution across AV/IT portfolio.
Senior Account Manager and Team Leader
MIDWICH LTD
03.2005 - 05.2013
- Led sales growth and team performance across AV/UC verticals; developed early-stage partner programs.
- A specialist supplier of solutions to the Audio Visual, Unified Communications, and IT industry
Watersport's Assistant Manager and B2B Sales Coordinator
Center Parcs UK&I
08.2001 - 03.2008
- Sales and operational management with early exposure to leadership and customer service.
Education
Higher National Diploma - Distinction
Suffolk University
BTEC National Diploma -
West Suffolk College
NCFE - Business Studies
West Suffolk College
Key Skills Level 2 - Communication, IT, Numeracy
West Suffolk College
AS Levels - A
King Edward VI School
GCSEs - A-C
King Edward VI School
Skills
- Strategic partnerships and alliances
- Sales enablement and demand generation
- Global go-to-market planning
- Commercial and P&L management
- Channel development and innovation
- Contract negotiation
- Executive stakeholder engagement
- Regional expertise: EMEA and APAC
References
References available upon request.
Location
Open to on-site, hybrid or remote working
Able to travel internationally at short notice
Timeline
Partner Alliance Manager EMEA & APAC – Technology & Innovation Group
AVI-SPL Inc
09.2024 - 09.2025
Business Manager – Business Management
MIDWICH LTD
04.2019 - 09.2024
Senior Product Manager – Business Management/Sales Operations
MIDWICH LTD
07.2014 - 04.2019
Reseller Manager
Ricoh UK
06.2013 - 07.2014
Senior Account Manager and Team Leader
MIDWICH LTD
03.2005 - 05.2013
Watersport's Assistant Manager and B2B Sales Coordinator
Center Parcs UK&I
08.2001 - 03.2008
Higher National Diploma - Distinction
Suffolk University
BTEC National Diploma -
West Suffolk College
NCFE - Business Studies
West Suffolk College
Key Skills Level 2 - Communication, IT, Numeracy
West Suffolk College
AS Levels - A
King Edward VI School
GCSEs - A-C
King Edward VI School