Lloyd Green
Newport,Monmouthshire
Summary
Commercially driven Sales Director with leadership experience across national retail campaigns, social commerce, and high-growth startup environments. Proven track record of scaling revenue, leading distributed sales teams and developing affiliate-driven sales strategies. Experienced in managing teams of 100+ partners, implementing national retail partnerships, and delivering award-winning commercial growth. Seeking to transition into a senior sales role within technology or pharmaceutical sectors to drive revenue and support long-term career progression.
Overview
12
12
years of professional experience
Work History
Sales Director
The Mellow Company
Previously Sales Manager, 02/2024
05.2024 - Current
- Achieved promotion to sales director within three months through exceptional performance and strategic business growth initiatives.
- Cultivated robust network of 100+ affiliate sales partners and 10 direct sales ambassadors.
- Developed and delivered comprehensive training programmes to optimise conversion rates.
- Assisted in conducting performance reviews and strategy meetings to enhance team productivity.
- Assisted in training initiatives to enhance performance management processes, supporting the achievement of key KPIs. Supported campaign rollout efforts to ensure alignment with organisational goals.
- Accelerated business revenue growth to £750,000 within two years.
- Spearheaded initiatives that secured 'Best Business of the Year' at EVA Awards 2025.
- Facilitated business success in winning 'Best New Business' at EVA Awards 2024.
- Assisted securing retail partnerships with Boots, Holland & Barrett, and Superdrug to enhance market presence.
- Managed affiliate onboarding and enhance performance optimisation strategies.
- Spearhead sales forecasting initiatives to drive strategic commercial growth.
- Developed and implemented innovative sales strategies for TikTok Live Commerce to enhance audience engagement and drive revenue growth.
Customer Service Agent
Royal Mail Group
Newport, Gwent
11.2023 - 05.2024
- Managed front-facing customer service within a busy depot environment, addressing high volumes of daily enquiries regarding missed, delayed, and damaged parcels.
- Resolved complex customer issues, enhancing satisfaction and upholding service standards.
- Coordinated parcel tracking and recovery operations, ensuring timely resolutions for customers.
- Coordinated parcel collections and resolved logistical queries with efficiency and precision.
- Facilitated seamless communication between customer drivers and depot operations to optimise daily performance.
Performer
Jersey Boys Tribute Group
09.2022 - 11.2023
- Touring singer following COVID industry reopening.
- Developed presentation, communication, and audience engagement skills.
Regional Sales Manager (North of England)
Phillip Morris International (Via Ted Staffing)
09.2021 - 09.2022
- Elevated role from area manager to regional manager, demonstrating leadership and strategic vision within three months.
- Directed multiple sales teams across Newcastle, Sunderland, Manchester, Liverpool, Leeds, Sheffield, Doncaster, York, and Middlesbrough to enhance regional market presence.
- Oversaw remote management of over 80 field sales staff to ensure optimal performance and operational efficiency.
- Executed regional sales strategy for IQOS product launch to drive market penetration and brand awareness.
- Oversaw training and performance management, ensuring adherence to KPIs and performance targets across national stores.
- Facilitated weekly meetings with Phillip Morris London head office to strategise on sales initiatives.
Area Sales Manager
Phillip Morris International (Via Ted Staffing)
07.2021 - 09.2021
- Managed two teams of ten field sales ambassadors to enhance team performance and productivity
- Assisted in training initiatives to enhance performance management processes. Supported campaign rollout efforts to ensure alignment with organisational goals.
- Promoted to Regional Manager following strong performance.
Professional Performer
West End, Uk Tours, P&O Cruise Ships
05.2014 - 08.2021
- Leading roles across West End productions and UK tours.
- International cruise ship contracts with P&O.
- Developed advanced communication, presentation, and performance skills.
- Demonstrated discipline, professionalism, and resilience in high-performance environments.
Campaign Manager
Purity Productions - MyBlu Campaign
Bristol
01.2018 - 01.2019
- Achieved promotion from Sales Ambassador to Assistant Manager within three months, demonstrating leadership, and commitment to team objectives.
- Achieved promotion to Campaign Manager for the Cardiff and Bristol regions, driving regional engagement and visibility.
- Oversaw the management of approximately 40 sales ambassadors across both parties.
- Delivered sales training and strategy execution to enhance team performance, and drive revenue growth.
Education
Bachelor of Arts - Acting
Royal Central School of Speech and Drama
London01-2014
A-Levels -
Caldicot School Sixth Form
Newport01-2010
Skills
- Sales Leadership
- Business Development
- Team Management & Training
- Affiliate & Partnership Management
- Sales Forecasting
- Social Commerce
- Revenue Growth & Forecasting
- Negotiating and Closing
- Remote Team Leadership
- Performance Coaching and Evaluation
- Customer Relationship Management
- Strategic Planning
- Full Uk Driving Licence
References
- Katie Summers and Julianna Beaven (CEO's)
- The Mellow Company
info@themellowpatchcompany.com
- Owen Batty (Manager)
- Royal Mail
owen.batty@royalmail.com
Timeline
Sales Director
The Mellow Company
05.2024 - Current
Customer Service Agent
Royal Mail Group
11.2023 - 05.2024
Performer
Jersey Boys Tribute Group
09.2022 - 11.2023
Regional Sales Manager (North of England)
Phillip Morris International (Via Ted Staffing)
09.2021 - 09.2022
Area Sales Manager
Phillip Morris International (Via Ted Staffing)
07.2021 - 09.2021
Campaign Manager
Purity Productions - MyBlu Campaign
01.2018 - 01.2019
Professional Performer
West End, Uk Tours, P&O Cruise Ships
05.2014 - 08.2021
Bachelor of Arts - Acting
Royal Central School of Speech and Drama
A-Levels -
Caldicot School Sixth Form