Lloyd Comerford
Reading
Summary
Results-driven professional with expertise in outbound prospecting, lead generation, and new business development. Demonstrates in-depth product knowledge and a strong focus on customer needs to foster client relationships and drive growth. Skilled in client relationship management and interpersonal communication, ensuring seamless collaboration and long-term partnerships. Committed to leveraging core competencies to achieve organisational goals while delivering exceptional value to clients.
Overview
5
5
years of professional experience
10
10
years of post-secondary education
Work history
Digital Transformation Advisor
HighRadius
London
05.2024 - 11.2025
- Led discovery calls with VP-level and C-suite executives, delivering tailored product demonstrations focused on value drivers.
- Analysed client AS-IS processes to map Future State models, highlighting transformation opportunities.
- Developed ROI-driven business cases to secure stakeholder buy-in and justify project investments.
- Presented new go-to-market strategy to senior executives at partner companies, including Genpact.
- Established strong relationships with clients for improved business partnerships.
Sales Development Representative
HighRadius
London
04.2022 - 05.2024
- Sourced and qualified leads using Salesforce, Outreach, LinkedIn, and ZoomInfo.
- Engaged prospects through cold calls, tailored emails, and social media outreach.
- Established high-quality discovery calls by aligning solutions with business needs.
- Collaborated with senior leadership on marketing campaigns to optimise ROI.
- Delivered one-week enablement programme for new sales development team in Poland.
- Mentored and onboarded new SDRs, facilitating team growth from 3 to 11.
- Achieved recognition as first UK SDR to generate pipeline contributing to over $1M in ARR.
Senior Recruitment Consultant
Holden Knight Healthcare
Reading
11.2020 - 04.2022
- Consistently exceeded KPIs and performance targets in metrics-driven environment.
- Achieved over £100k in annual billings through effective sales strategies.
- Negotiated competitive compensation packages on behalf of candidates, resulting in successful placements.
- Promoted to build and lead team of consultants, gaining management experience.
- Established strong foundations in consultative selling and client engagement.
Education
BSc - Business, Management, Marketing
Swansea University
Swansea 09.2017 - 06.2020
A-Levels -
Reading Blue Coat School
Sonning, Wokingham 09.2010 - 06.2017
Skills
- Outbound Prospecting and lead Generation
- In-depth product knowledge and understanding
- Integral focus on customer needs
- Excellent Interpersonal skills
- Client Relationship Management
- New business generation
ACHIEVEMENTS
HighFlyer Award (Q3 2022), EMEA Record Number of Discovery Call’s Completed (Q2 2023), Top performing SDR EMEA (2022)
Timeline
Digital Transformation Advisor
HighRadius
05.2024 - 11.2025
Sales Development Representative
HighRadius
04.2022 - 05.2024
Senior Recruitment Consultant
Holden Knight Healthcare
11.2020 - 04.2022
BSc - Business, Management, Marketing
Swansea University
09.2017 - 06.2020
A-Levels -
Reading Blue Coat School
09.2010 - 06.2017