Summary
Overview
Work History
Education
Skills
Timeline
OperationsManager

Lizi Xian

London

Summary

Strategic operations professional with 4+ years in livestreaming and creator ecosystem management, combining strong data analytics and project leadership experience. Skilled in designing performance frameworks, scaling creator growth strategies, and driving revenue through cross-functional collaboration. Proven track record in creator management, cost optimisation, and content strategy aligned with business and market insights. Extremely competitive, strive to learn new skills and take on new challenges.

Overview

7
7
years of professional experience

Work History

Operations Manager

BIGO Live,
10.2024 - Current
  • Strategic Cost Optimisation: Improved UK livestreaming business profitability by 60% through data-driven commission analysis, creator segmentation, and budget reallocation; reduced regional operational costs while maintaining creator engagement.
  • Creator Revenue Growth: Analyzed creator performance and user spending behavior to design targeted strategies for agencies and creators. Improved content quality and monetization efficiency, driving a 14.5% increase in user spending.
  • Content Event & KOL Management: Launched prime-time in-app talent shows, nurtured content creators, and drove 41% increase in PCU. Refined KOL deliverables by introduce performance metrics such as download bonuses, revenue performance, and collaboration duration while ensure continuous monthly onboard of new KOL partners.
  • Team Management: Led a 28-member cross-functional and international team to develop UK live streaming market, established clear KPIs and role responsibilities, conducted regular performance reviews, and continuously optimising operational process.

Operations Specialist

BIGO Live,
10.2022 - 09.2024
  • Scaled Creator Onboarding: Refined high-quality creator standards and optimized recruitment incentives using data insights, leading to a 28.76% monthly increase in active creators while maintaining cost efficiency.
  • Optimized Monetization Structure: Improved commission policy design and introduced performance-based incentives; enhanced quality monitoring system, resulting in a 15% YoY reduction in creator commission cost rate.
  • Strategic Campaign Scaling: Optimized event structure and incentive design to maximize performance returns—achieved $1.27M in revenue while keeping cost rate below 100%, raising ROI from 13 to 16.

Operations

BIGO Live,
06.2021 - 09.2022
  • Managed over USD 2.5M in commission to 4,500 creators and 300 agencies in the UK region. Gained deep insights into the UK MCM and KOL market, and contributed to revenue forecasting for regional growth.
  • By creating weekly reports for both agencies and creators, and took part in monthly strategic meetings, reducing agency enquires over 70% during that period.
  • Conducted regular visit to different regions' local teams, to support and strengthening global collaboration. Aligned strategies to accelerate agency growth and stronger execution.
  • Analyse and generated daily and weekly performance reports covering revenue, DAU, user recharge, and creator performance using SQL and Excel. Provided actionable insights to support regional growth and AM decision-making.

Business Analyst Intern

NewDo Venture,
07.2020 - 10.2020
  • Database Development & Integration: Designed a relational database with ER Diagram in MySQL workbench, and connected the database using Amazon RDS for a rental apartment application.
  • ETL Pipeline & Data Visualization: Designed an ETL pipeline to build the tableau visualisation using test data for application tracking.

Project Coordinator

National Asian Pacific Center on Aging,
11.2018 - 07.2019
  • Program Management: Managed a US federally funded employment program for senior adults in Seattle, overseeing recruitment, program performance, and quarterly reporting.
  • Participant Success & Employment Growth: Improved service levels by 65%+, increasing the employment rate from 35% to 38% compared to the previous fiscal year.

Education

Master of Professional Studies - Analytics

Northeastern University
Seattle, WA
04.2021

Bachelor of Art - Psychology

University of California, Santa Barbara
Santa Barbara, CA
06.2018

Skills

  • Operations Management Skills: Business Operations & Process optimisation, Strategic Planning & KPI Tracking
  • Team Management: Cross-functional Team Collaboration, Leadership & Team Development
  • Technical Skills: SQL, Microsoft Office Suite, Data visualization (Tableau, Power BI)
  • Languages: Proficiency in English speaking and writing Native in Mandarin and Cantonese
  • Personal Skills: Resilience, Competitive, Creativity and Adaptability

Timeline

Operations Manager

BIGO Live,
10.2024 - Current

Operations Specialist

BIGO Live,
10.2022 - 09.2024

Operations

BIGO Live,
06.2021 - 09.2022

Business Analyst Intern

NewDo Venture,
07.2020 - 10.2020

Project Coordinator

National Asian Pacific Center on Aging,
11.2018 - 07.2019

Bachelor of Art - Psychology

University of California, Santa Barbara

Master of Professional Studies - Analytics

Northeastern University

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