Liz Knight

I maintain and grow relationships with 240 existing high volume On Trade dispense accounts including Hotel Chains eg Crowne Plaza & Leonardo Hotels, Independent Hotels & Pubs, Bars, Restaurants and Social Clubs by introducing new products, increasing SKU’s ( I have achieved a 2% increase and my SKU average is 17 versus the expected 10) sharing promotions, taking orders and organising retro deals. I strive to ensure all of my accounts are in a service agreement with Britvic and currently have 95% in contract. Last year I achieved an award for the most resigns in my team of 12 people. I identify and secure new dispense opportunities with my accounts and I refer them to the relevant Business Development Executives in my area to progress.

Responsibilities included promoting and increasing Premium fragrance brand sales including Creed, Givenchy, Gucci and Armani within Boots the Chemist, Flannels and John Lewis stores.. Personal daily targets of between £500 - £1000 were consistently achieved and exceeded by a minimum of 25%.

The role involved merchandising and updating make-up stands from small gondolas to 10ft walls using plannograms in Supermarkets and high street stores including Sainsbury’s, Superdrug and Boots within an 80 mile radius of my home for cosmetic companies including Loreal, Maybelline and Max Factor.

I passionately built and nurtured loyal customer relationships, promoted referrals to increase the customer base and attended professional training to deliver a range of professional treatments.

I would track emerging beauty trends to expand my services and product offerings and upsell products with detailed knowledge and persuasive sales techniques.

After a 10 year career break to stay at home with my 3 young Children I took on this role where I was responsible for managing the Company’s results-driven Skin & Haircare product portfolio with over 120 existing Pharmacy accounts within my territory including Boots the Chemist. The role involved building relationships with key decision makers & Management staff to drive sales through product training, merchandising current and new stock, negotiating extra sites in store and setting staff incentives. I was targeted for sourcing new business and opened 12 new independent Pharmacy accounts against my target of 10.

My role for Elemis as a trainer involved either travel to individual spas within the UK and Ireland to carry out in-house training or going to Centre Parcs and Saks venues to train therapists from their spas or other salons. I delivered in-depth product knowledge and treatment procedures to a very high standard.

I worked with a portfolio of alcoholic brands including Dooley‘s Toffee Liquer and Barefoot Wines in over 150 accounts in the on-trade and off-trade. As the Company was in its infancy, I built relationships with off-trade representatives eg from A F Blakemores and LWC to gain a foot in the door to their accounts. We executed field visits together and I successfully sold in the product lines and drove volume through their high performing nightclub, bar & high-end restaurant accounts. I supported wholesalers and cash and carry’s via trade days and organised sampling events in the venues, warehouses & at trade shows. I arranged features in Promotional mail-outs which helped drive brand awareness & sales by 30%.

I was responsible for managing and maintaining relationships with over 200 pub, bar, nightclub and restaurant accounts only 50% of which were existing business for the Company when I began the role. I worked with their wholesalers and Route to Market representatives to gain new distribution and organised sampling nights in large capacity bars and nightclubs to increase sale volumes by 50% on my area and heighten brand awareness of the alcopop range.

I managed over 180 existing independent and managed pubs, bars, restaurants and nightclubs within specific postcodes in and around Nottingham and Derby city centres as well as opening new on-trade accounts. Within a year I was promoted to the Senior role in the team and was responsible for training new Account Executives in the field. I ensured all 100% of my accounts stocked Bacardi Rum and exceeded the target of 80% of my accounts new product target listings head office set me by achieving 95%. I set up sampling events alone and with promotional teams, took transfer orders, produced customised cocktail menus to drive sales and ensured the Bacardi brands had full visibility across the two Cities.