Summary
Overview
Work history
Education
Skills
References
Personal Interests
Timeline
Generic

Liz Jazayeri

Hemel Hempstead,HERTS

Summary

Accomplished professional with extensive expertise in team leadership and development across sales, marketing, communications, and operations. Proven track record in media planning, marketing strategy execution, and communication strategy. Demonstrated success in relationship management, client acquisition, and delivering multi-platform partnership solutions. Notable achievements include revenue and share growth across managed sectors, leading successful restructures and acquisitions, and integrating newly acquired brands. Career goals include furthering business growth through strategic partnerships and innovative solutions.

Overview

18
18
years of professional experience

Work history

Consultant

Various
London and Hertfordshire
2025.05 - Current

Collaborating with organisations such as Mail Metro Media and Fun Kids Radio on pitch development and change management.

Executed brief responses to diverse business enquiries effectively.

Led fundraising and marketing working groups for Brave Mind, supporting mental health initiatives for young adults.

Volunteering at my local food bank.

Head of Commercial, Marketing & Communications

Future PLC
London, UK
2021.03 - 2024.12
  • Created and executed multi-platform campaigns across 15 brands to drive revenues and build/strengthen long-term relationships.
  • Generated £18 million in revenue while leading a team of 16 across London, Manchester, and Birmingham.
  • Merged 2 divisions (Homes and Women's Lifestyle) into one newly formed, cohesive division (Fashion, Beauty, Homes - FBH) to enhance commercial direction, strategy, operations and communications.
  • Managed complex, multi-stakeholder relationships with Clients, Media agencies, Creative agencies, PR's and Governing bodies.
  • Full P&L control; managing and delivering against budgets whilst optimsing margins to deliver increased overall profit.

Future Skills Partner

Tesco PLC
Hemel Hempstead, UK
2020.03 - 2021.03
  • Collaborated with senior managers to develop agile initiatives across the South-East region.
  • Rolled out new procedures to enhance digital development accuracy and speed.
  • Excelled in innovation management to drive transformative solutions in a multinational retail setting.
  • Delivered exceptional customer service amidst diverse and evolving store environments.
  • Executed effective problem-solving strategies to address complex challenges.
  • Guided teams through change management processes to ensure smooth transitions.
  • Coached staff to foster skill development and adaptability.

Commercial and Marketing Director

The Festival of Media
London, UK
2018.08 - 2019.12
  • Led, inspired, and developed the commercial and marketing teams across a Global live events platform.
  • Drove innovative partnerships, initiatives and marketing campaigns to enhance event ROI for clients.
  • Collaborated with global clients including Facebook, Teads, and Spotify in EMEA, North America, and LATAM markets.
  • Crafted and implemented a new commercial and marketing strategy to identify strong business development opportunities.

Group Advertising Director and Publisher

Dennis Publishing
London, UK
2015.10 - 2018.06
  • Managed the successful launch of a weekly 'Freemium' brand, generating over £2.2 million in its first year.
  • Hired and developed a high-performing team to execute strategic campaign planning.
  • Oversaw management of marketing strategy and brand launch events to enhance visibility and engagement.
  • Expanded role to oversee entire Fitness Division and Automotive portfolio.
  • Led twelve multi-platform brands with a team of 16 across two locations.
  • Assumed Publisher role for luxury supplement, Chrono, managing the P&L, marketing and editorial staff.
  • Optimised costs and revenues for Chrono across digital and print platforms.

Agency Group Director

Bauer Media (formerly Emap Advertising)
London, UK
2007.12 - 2015.07
  • Delivered strategic input for complex business model restructuring in 2014, unifying operations across platforms.
  • Managed and expanded a creative hub spanning Digital, Radio, and Print, achieving annual revenues exceeding £30 million.
  • Oversaw transition from siloed platform-based structure to integrated media ownership with multi-platform capabilities.

Education

Bachelor of Arts - Law With Business

University of Leicester
Northampton

Skills

SKILLS:

  • Team Leadership and Development (Sales, Marketing, Comms and Ops)
  • Media Planning
  • Marketing Strategy and execution
  • Communication strategy and execution
  • Relationship Management/building
  • Client Acquisition
  • Multi-Platform Partnership Solutions
  • Innovation and Change Management
  • Problem Solving
  • Project/Campaign Management
  • Budgeting and Forecasting
  • Mentoring, Coaching and Development
  • Strategic Planning Analysis
  • Business and Brand Development
  • Data Analysis

ACHIEVEMENTS:

  • Revenue and share growth across all sectors managed
  • Led multiple successful restructures and acquisitions
  • Successful integration of newly acquired/launched brands
  • Collaborated on/delivered several industry award winning partnerships
  • Ideated, developed and launched multiple successful franchises and events

References

References available upon request.

Personal Interests

Scuba Diving

Live music events

Travel

Cooking

Strength Training

Yoga

Pilates

Timeline

Consultant

Various
2025.05 - Current

Head of Commercial, Marketing & Communications

Future PLC
2021.03 - 2024.12

Future Skills Partner

Tesco PLC
2020.03 - 2021.03

Commercial and Marketing Director

The Festival of Media
2018.08 - 2019.12

Group Advertising Director and Publisher

Dennis Publishing
2015.10 - 2018.06

Agency Group Director

Bauer Media (formerly Emap Advertising)
2007.12 - 2015.07

Bachelor of Arts - Law With Business

University of Leicester
Liz Jazayeri