Liv Stoddart

• Reported to the Global Creative Brand Director and worked alongside the senior leadership team to oversee and manage the Fashion, Creative and Design teams.
• Partnered with the Creative Directors to conceptualise, art direct and execute global 360 brand campaigns, overseeing all aspects of styling and fashion messaging.
• Represented styling leadership across the business, providing construcive feedback and solution-focused improvements to internal teams and senior stakeholders.
• Built, structured and led a high performing and efficient fashion team, assigning projects, managing performance reviews, goal-setting and career development while mentoring them to deliver consistent quality, creativity, and operational efficiency at scale ensuring they had the resources and support needed to succeed in their roles.
• Served as a key fashion authority for the business, translating emerging trends and youth culture insights into forward-thinking styling strategies.
• Collaborated with senior stakeholders across marketing, social and retail teams to transform creative briefs into high-impact visual storytelling that resonated and engaged customers.
• Effectively translated briefs into compelling and inspirational styling direction to align with creative brand guidelines and marketing goals, and led styling execution on high-profile business priority shoots and campaigns, setting benchmarks for creativity and brand identity.
• Delivered clear and precise styling direction and feedback across all fashion content styled by the fashion team, ensuring creative alignment and consistency for both brand partnership shoots (Adidas, Levis, Nike, etc) and ASOS owned projects across all customer touch points.
• Improved workflows and efficiencies by coordinating with photographers, makeup artists, and art directors to meet project deadlines and deliver compelling fashion forward content.
• Established and upheld KPIs/SLAs across all styling operations, improving efficiency and ensuring exceptional end-to-end delivery.
• Championed Diversity, Equity & Inclusion strategies, embedding them into team culture and styling outcomes.
• Managed shoot budgets and optimised in house resources to maximise creative output and efficiencies.

• Reporting to the Fashion Lead and working closely with another Senior Fashion Editor to manage a fashion team of Editors, Stylists and Assistants and deliver across all briefs and projects assigned to the team.
• Worked on multiple high tier talent brand collaborations, creating bespoke trend focused collections and edits for the customer.
• Created and presented seasonal trend and styling guidelines that laddered up to both in house ASOS trends and the wider fashion industry.
• Worked closely with the creative teams to align fashion content with business priorities and ensure innovative, fashion forward and engaging storytelling across all fashion messaging.
• Researched and identified new fashion opportunities to broaden product offering and reach new audiences.
• Maintained strong collaboration and positive working relationships with the Commercial & Trade Marketing teams to bring ASOS brand positioning to life.
• Worked closely with the casting teams to seek out up-and-coming creative talent, photographers, models, stylists, and content creators to champion new and emerging industry professionals.
• Attended regular Product Development Meetings with senior stakeholders, aligning campaigns with commercial priorities and global fashion trends.
• Provided fashion expertise for ad hoc requests from PR, Social, and Talent teams.
• Represented ASOS at external industry functions and events.

• Worked on monthly fashion editorial shoots for the ASOS magazine, from concepting the creative direction, to commissioning photographers, hair and make up and models to deliver shoots with fashion authority and trend relevance.
• Supported the Senior Fashion Editor on global shoots for both the ASOS magazine and website.
• Championed innovation ensuring fashion content always looked to engaged, educated, and inspired the 20-something customer.
• Curated and collaborated with emerging talent, including photographers, models, hair, makeup, and content creators, to align with ASOS identity.
• Ensured campaign styling exceeded commercial category objectives and channel requirements.
• Mentored junior stylists and assistants and contributed to their personal development and progression.

Grazia, Stylist, Woman & Home, Good Housekeeping, OK!, Woman's Own, Woman and Look magazine.