Jin (Lisa) Foster
Reading
Summary
Dynamic professional with expertise in operational oversight, business development, and marketing strategy planning and execution. Demonstrates strong leadership and team collaboration skills, effectively managing budget control and profitability analysis to drive corporate messaging and special events planning. Adept at public relations and public speaking, with a focus on enhancing products and services through strategic development and promotion. Committed to advancing business growth through innovative planning and execution strategies.
Experienced Data Analyst with knack for transforming complex data into actionable insights. Known for improving data reporting systems, leading to enhanced business decision-making. Proven ability to streamline processes, resulting in significant time and cost savings.
Overview
12
12
years of professional experience
Work History
Regional Director
Yihai (UK) Food ltd
London
10.2023 - Current
- Covering UK，EU，Ruassia Martket
- Cultivated rapport with diverse vendor network, driving revenue to 500% in 5 years time and reducing expenditures.
- Data Analysis, and driving Global Market Policy and GTM strategy.
- Drafted periodic reports to inform C Level on KPIs and operational issues.
- Drove company mission and values, representing organisation at meetings and industry events.
- Manaing team covering globally (US， EU， CN，Southeast Asia)
- Achieved business objectives and benchmarks through strategic planning.
- Worked collaboratively with multi-site teams to support seamless operations and deliver on corporate objectives.
- Increased market share through strong vendor network and customer-orientated service.
Head of Operations
Yihai (UK) Food ltd
london, England
10.2019 - Current
- Overseeing Operations in UK including sourcing site
- Legal and Taxation Advise in operating in UK and Europe
- Tailoring Go to Market Strategy and Portfolio Management of Large Distributors
- Remote Managing 8 employees based in China and driven sales to 120% growth MoM
Senior Marketing Manager
China Unicom (Europe) Operations ltd
London
01.2017 - 10.2019
- Almost 3 years experience.
- Collaborated with sales, finance, legal services to influence critical business growth outcomes.
- Optimised profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
- Competitor Analysis and Product Sustainability Analysis to shape product into market. Coordinate with supporting department to push the new product launch.
- Utilise connections to get the product into channels in Education sector, finances, retails and insurance sector, successful cases upon on request.
- Strategic planning to drive Sales and Channels along with Branding Marketing increase market share and revenue. Successfully driven sales revenue of CUniq product to 120% increase from 2017-2018, and 150% increase from 2018-2019.
- Collaborated with developers, advertisers and production managers to market products and services. Evaluate sales performance and marketing budget to achieve higher revenue and ROI.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Travelled nationally and internationally to meet with stakeholders and maintain relationship with distributors.
- Marketing Strategy Design from product pre-launch to go live. Directed and coordinated marketing activities and policies to promote products and services.
Operational Manager
Han Dynasty Group
Birmingham
05.2014 - 12.2016
- Supervising all operation across company including accounting, HR, marketing, and legal on multiple accounts with team of 6.
- Liaison with internal and external stakeholder to ensure smooth operation, and with external partners to obtain maximum support.
- Successful launch of 3 new branches within 6 months of joining.
Marketing Manager
Han Dyansty Education
Birmingham
03.2013 - 05.2014
- Signed up new partnership universities, co-ordinates with all stake holders.
- Delivered 400% increase of contract delivery in result of 200% profit increase.
Education
Ph.D - Electronic and Communication Engineering
University of Birmingham
Birmingham2011
MEng - Electronic and Communication Engineering
University of Birmingham
Birmingham2007
Bachelor of Science - Communication Engineering
Harbin Institute of Technology
Harbin, Heilongjiang2006
Skills
- Natural leader as well as Team player
- Data driving strategy oversight
- Products and services
- Business development and planning
- Marketing Strategy Planning and Execution, Development & Promotion Strategy
- Public relations & Public Speaker
- Budget Control & Profitability Analysis
- Corporate messaging & Special Events Planning
Timeline
Regional Director
Yihai (UK) Food ltd
10.2023 - Current
Head of Operations
Yihai (UK) Food ltd
10.2019 - Current
Senior Marketing Manager
China Unicom (Europe) Operations ltd
01.2017 - 10.2019
Operational Manager
Han Dynasty Group
05.2014 - 12.2016
Marketing Manager
Han Dyansty Education
03.2013 - 05.2014
Bachelor of Science - Communication Engineering
Harbin Institute of Technology
Ph.D - Electronic and Communication Engineering
University of Birmingham
MEng - Electronic and Communication Engineering
University of Birmingham
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