I am a very proactive and reactive communicator with around 18 years of communications and journalism experience. I love building relationships with media and stakeholders. My passion and skills lay with producing high quality news releases and content whether that be pro-active or reactive. I am at my best when I work under pressure and always welcome a new challenge.
I am highly driven and motivated, and nothing ever phases me. I deal with each challenge as it arises and put 100 percent effort in. I am very good at problem solving.
I have covered a vast range of news that has had excellent engagement.
I am extremely organised, have a great eye for good news and engagement and I am very open minded.
Overview
26
26
years of professional experience
16
16
years of post-secondary education
Work history
Senior communications and media advisor
Lincolnshire Police
Nettleham, Lincolnshire
10.2018 - 02.2024
In summary, I have written many pro-active press releases and reactive statements for Lincolnshire Police. I have worked on highly sensitive cases, such as murders, human interest stories on officers and notes of good work, wanted people, rural crime and many other areas.
Composed content, engaged with followers in comments and monitored activities to manage social media accounts with cohesive strategy.
Oversaw work of communication specialists producing engaging, crisp writing for diverse PR needs with a view to protect the force's reputation
Prepared clear, on-point speeches for senior leaders and worked with executives on interview preparation.
I was media lead for specific areas such as Rural Crime, Equality and Diversity, and the east of Lincolnshire while still covering many other media related areas
I have worked dealt with media inquiries, locally and nationally, proactively and reactively on a daily basis
Contributed to to communications strategies in line with force strategy and priorities
Led on communications work based on operational needs
Been part of a resilience forum set up for emergency incidents - such as Covid, flooding and weather
Used data and insight to to plan creative communications that uses a variety of media and mixture of channels to reach audiences
Assess, plan and lead on communications work at local level while also ensuring awareness of national comms work that may be of relevance
Communicate on operational and engagement activity of Lincolnshire Police in order to establish and improve public trust and confidence
Advise and deliver communications activity relating to all elements of communications and engagement planning via internal and external releases
To act as a special point of contact for communities, partner agencies and stakeholders
Worked as part of the on call media team, being on call 24 hours a day for 7 days on a six week rota
Established relationship with media, organised press conferences and worked closely with news teams
Wrote press releases and prepared kits for use in media organisations
Partnered with advertising teams to develop branded messaging
Handled crisis communications with professionalism and proactive mindset to mitigate damage and restore positive image
Helped to create video packages for internal and external use, creating insightful multi-media
Single handedly planned and oversaw large events
Written comms for internal use
worked with documentary companies to create programmes, carrying out vetting and overseeing the final outcome before it is aired
Working under pressure and to tight deadlines, along with multitasking and prioritising
Senior multimedia journalist
Lincolnshire Live - Lincolnshire Media
Lincolnshire , Lincolnshire
06.2005 - 10.2018
Started out as a trainee and worked my way to gain my national qualification in journalism
Sought out primary sources and conducted original interviews
Travelled to events, carrying out on-the-ground reporting
Produced well-written and accurate stories to deadlines.
Conducted fact-checking and verification processes to uphold journalistic integrity
.Created content from scratch and sought news to help fill seven editions of the Target Series newspapers
Worked as a sole journalist on my own edition of the paper for several years, the Boston Target, creating content for the website, social media and a weekly newspaper based upon my own ideas and findings
Gained several awards for engaging and most read content online
Completed multi-media courses held by the Press Association
Sought creative content and developed story ideas in pretty much most areas from charity events, fundraising, court reporting, murders, attending warrants plus much more
Worked with key stakeholders and partner agencies on various combined stories such as criminal behaviour orders handed to those causing issues in the town, council tax rises etc
Built up extremely good working relationships with local people who became key contacts which assisted in generating key content
Analyse data to create content
Translating complex ideas and sensitive topics into imaginative and compelling visual formats. These formats include graphics, maps, data journalism, and other digital content
Attending public meetings to create content for all media
I have also had many of my stories published in national media, such as the Mirror and Daily Mail
Edited and proofread written content to maintain high editorial standards.
Investigated and reported on current events, delivering timely and accurate news stories
Covered live events, providing real-time reporting and updates.
Interviewed key figures to gather insights and perspectives for news coverage
Utilised social media platforms to disseminate news stories and engage with audience
Conducted fact-checking and verification processes to uphold journalistic integrity
Collaborated with photographers to enhance visual elements of news stories.
Contributed to editorial meetings, offering insights and suggestions for story development
Researched topics thoroughly for comprehensive, informed reporting.
Pitched and proposed story ideas to editorial teams for consideration and approval
Collaborated with editorial teams to meet tight deadlines and publishing schedules
Helped local businesses obtain needed publicity by assembling materials and preparing talking points
Produced knowledgeable editorials and commentaries on topics of interest
Senior team leader
Reebok
Spalding , Lincolnshire
01.2004 - 06.2005
Prepared team for evaluations, inspections and audits with direct mentoring and instruction
Conducted team member meetings and updated members on best practices and continuing expectations
Directed cross-functional team members to complete assignments, maximise quality and work efficiently
Oversaw strong culture of health and safety focused on taking responsibility for employees, visitors and outside workers
Dealing with customers
General shop duties
Cashing up and dealing with complaints
Produced weekly, daily and monthly activity reports and forecasts.
Trained staff on proper procedures and methods for maximising production and collaboration.
Identified and proactively acted on issues impacting team performance and cohesiveness.
Managed inventories and stock, including keeping detailed records of inventory use and sales.
Established team goals, delegated tasks and set clear deadlines.
Fostered positive employee relationships through communication, training and coaching.
Professionally handled difficult customer complaints and objections to maintain first-class customer service standards.
Coached team members through new or difficult workflows.
Provided leadership and direction for employees, supervising activities to drive productivity and efficiency.
Trained staff to resolve complaints appropriately to maintain customer satisfaction.
Allocator and buyer
DCK jewellery concessions
Billericay, Essex
04.2002 - 01.2004
DCK is one of the leading fashion jewellers that provides fashion jewellery to various outlets such as Top Shop, Wallis, and more throughout the UK and abroad
Managing the product life cycle from development to readiness for selection
Negotiate product deals, including packaging, in line with margin targets and critical path
Precise data entry into the system ensures that the Partner team can make informed selections
Visiting stores
Allocating stock according to best sellers and best selling areas
Working on spreadsheets to allocate products
Created mood boards to aid early design and planning phases
Negotiated contracts and improved prices and terms with suppliers to make business savings.
Assessed projects against budgets, adapting plans to meet cost limitations
Developed key client relationships by providing design solutions meeting needs and budgets without compromising quality or design intent
Monitored evolving design trends to offer innovative solutions
Stock controller and flower arranger
Sainsburys
South Woodford , Essex
07.1998 - 01.2004
I worked part time, 18 hours a week around doing my degree at the London College of Fashion. This job was to fund my part time degree
Delivered tailored assistance to customers needs
Full training in flower arranging and stock taking across the whole supermarket
Cashier when required
Receive and count stock items, and record data manually or using computer.
Pack and unpack items to be stocked on shelves in stockrooms, warehouses, or storage yards
Verify inventory computations by comparing them to physical counts of stock, and investigate discrepancies or adjust errors
Store items in an orderly and accessible manner in warehouses, tool rooms, supply rooms, or other areas
Keep records on the use and/or damage of stock or stock handling equipment
Examine and inspect stock items for wear or defects, reporting any damage to supervisors
Worked flexible hours, covering nights, weekends and bank holidays.