Lisa Mullineux
MANCHESTER
Summary
Experienced Business Development Consultant with a demonstrated history of working in the hospital & health care industry. Skilled in Mental Health, Market Research, Relationship management, Business Development, and Organizational Development.
Overview
21
21
years of professional experience
Work history
Business Development Manager
Active Care Group
10.2022 - Current
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Opened new accounts to augment existing customer base to meet growth targets.
- Secured new commercial opportunities by strengthening sales pipeline with senior business teams.
Business Development Consultant
Active Pathways Ltd
07.2016 - 09.2022
- Secured block contract (76% of capacity) with LSCFT creating organisational stability
- Secured out of area placements for all services as well as 100% occupancy for Preston services
- Improving the overall performance of the organsation by assessing market position, maximising occupancy through customer relationship management both existing and new
- Developed and currently implementing business development strategy to mobilise at least 4 new services in the next 24 months.
- Undertook multi-channel engagement to convert leads and boost revenue.
- Fostered customer loyalty and consistent investment by building positive and productive relationships.
- Secured high-value contracts with key industry clients.
- Grew engagement, interaction and reputation through multi-platform campaigns for outstanding levels of client satisfaction.
Business Development Consultant
Whitepost Healthcare Group
09.2014 - 07.2018
- Responsibility for all marketing activities for 50 bed locked rehabilitation site
- Relationship management at a senior level involving contract negotiations and
- Successfully helped to achieve for the first time 100% occupancy for the hospital
- Key sales/marketing project lead for all new service developments
- Budgetary control and responsibility for revenue generation through strategic and tactical marketing activities
Head of Business
Alpha Hospitals Ltd
10.2002 - 06.2014
- Groupbusinessdevelopmentresponsibilityforthreehospitalsites across the country
- Achieved over performance against targets on patient census across the group
- During periods of multi-million expansion
- Recruited and developed a team of nine across the department
- Part of a project team who have successfully achieved contracts and preferredprovider arrangements for two hospital sites with a capacity of 214 beds.
Education
BSc (Hons) - Environmental Studies
Manchester Metropolitan
University, Stand 6th Form
College
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Derby High School
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Skills
- Mental Health
- Change Management
- Healthcare
- Customer Relationship
- Management
- Salesforce
- Warm and cold calling
- Consultative and relationship selling
- Campaign management
- Performance goals
- Revenue development
- Open and clear communicator
- Networking ability
- Relationship management
Interests
Hobbies , Sailing, walking the dog, swimming (hopefully not as a result of capsizing) and reluctant gym goer. Instrumental in reconfiguring the business portfolio in response to market changes resulting in higher performance.
Additional Information
- . Responsible for reporting on deficits and research; alerting senior management to any market intelligence. Demonstrated the ability to attain funding for patients admitted. This has involved liaising in respect of the pricing structure at the hospital and securing agreement to the terms and conditions stipulated by the hospital. Manage and direct all public relation activities including conferences; development of a new website and all promotional literature. Organisation, co-ordination and facilitation of annual national conferences. Sole accountability for utilisation and management of marketing budget. Development and Implementation of marketing strategies to launch new services Liaison and negotiation with NHS PCT Commissioners Statistical analysis - monthly and quarterly reports based on hospitals performance
Timeline
Business Development Manager
Active Care Group
10.2022 - Current
Business Development Consultant
Active Pathways Ltd
07.2016 - 09.2022
Business Development Consultant
Whitepost Healthcare Group
09.2014 - 07.2018
Head of Business
Alpha Hospitals Ltd
10.2002 - 06.2014
BSc (Hons) - Environmental Studies
Manchester Metropolitan
University, Stand 6th Form
College
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Derby High School
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