Lisa Motion
Rosewell,Midlothian
Summary
Creative and strategic Marketing Professional with over 10 years’ experience delivering digital content, multi‑channel campaigns and brand‑led communications across the education and heritage sectors. Skilled in social media management, copywriting, website content, staff newsletters and internal communications, with hands‑on experience using SharePoint for organising and managing digital assets. Collaborative and detail‑focused, with a strong track record of producing high‑quality marketing outputs, strengthening engagement and supporting organisational priorities through clear, consistent and user‑centred communication.
Overview
16
16
years of professional experience
Work History
Marketing Officer
Newbattle Abbey College
Dalkeith, Midlothian
04.2022 - 06.2026
- Social media content — Delivered targeted content across Facebook, Instagram, Twitter, TikTok and LinkedIn, increasing followers and engagement through consistent posting using Hootsuite.
- Newsletter content – Planned monthly newsletter content for varied audiences using Zoho. Created staff newsletters that strengthened internal communications and engagement.
- Copywriting — Produced persuasive, audience‑focused copy for campaigns, promotions and website updates.
- Commercial ideas — Presented data‑informed recommendations to Senior Management and supported implementation.
- Content planning — Delivered a college‑wide content plan ensuring consistent messaging.
- Marketing audit — Audited all marketing materials and prioritised updates to strengthen brand consistency.
- Partnership events — Represented the college at networking events and school career fairs.
- Photography shoots — Coordinated shoots that improved visual storytelling across campaigns.
- Open days — Planned and delivered open days attracting 10% more visitors year‑on‑year.
- Recruitment campaigns — Developed insight‑driven recruitment campaigns that increased prospective student acquisition and maintained applicant engagement through consistent, multi‑channel communication.
- Reporting — Produced insight‑driven reports to guide future campaign planning.
- Canva design — Designed branded leaflets, posters, adverts and social assets.
- Website redesign — Worked with designers to improve website usability, navigation and content structure.
- Brand guidelines — Created brand guidelines and ensured consistent application across digital and print materials.
Marketing Executive
Historic Environment Scotland
Edinburgh , City Of Edinburgh
02.2019 - 04.2022
- Printed materials — Created printed assets promoting properties, events and membership benefits.
- Newsletter content — Planned monthly newsletter content for varied audiences.
- Creative agency collaboration — Led the delivery of membership campaigns, coordinating with media buyers and external partners.
- Campaign analysis — Produced weekly media buyer reports and identified optimisation opportunities, tracking acquisition and retention metrics to improve campaign performance.
- Edinburgh Castle social media — Managed content, engagement and trend monitoring for Edinburgh Castle’s social channels.
- Team development — Supported the marketing coordinator’s involvement in campaigns.
- Regional promotion — Collaborated with North Region sites and DMOs to drive visitation.
Sales and Marketing Co-Ordinator
Historic Environment Scotland
Edinburgh , City Of Edinburgh
09.2013 - 02.2019
- Marketing materials — Designed posters and adverts using Adobe Illustrator.
- Customer queries — Resolved customer enquiries with clear, supportive communication.
- Campaign support — Supported marketing executives with event and membership campaigns.
- Social media support — Assisted in creating content for Facebook, Twitter and Instagram.
- Travel trade workshops — Represented Historic Scotland at World Travel Market, VisitScotland EXPO and other trade events.
- Newsletter building — Built newsletters using Net Community.
- Inbox management — Managed shared marketing inboxes and responded promptly.
- Purchase orders — Raised purchase orders using the Fusion finance system.
Admissions Assistant
Historic Environment Scotland - Edinburgh Castle
Edinburgh , City Of Edinburgh
04.2010 - 09.2013
- Visitor welcome — First point of contact for visitors arriving at Edinburgh Castle.
- Ticket guidance — Directed visitors to ticket and membership purchase points.
- Group support — Assisted tour guides with purchasing and collecting group tickets.
- Ticket sales — Sold day tickets and upsold Explorer Passes, memberships, audio guides and guidebooks.
- Visitor safety — Directed traffic on the esplanade, ensuring visitor safety at all times.
- Visitor enquiries — Answered questions about the castle and Edinburgh, offering helpful recommendations.
Education
Edinburgh Napier University
Edinburgh01-2025
BA (HONS) - Marketing
Queen Margaret University
Musselburgh , East Lothian07-2008
Timeline
Marketing Officer
Newbattle Abbey College
04.2022 - 06.2026
Marketing Executive
Historic Environment Scotland
02.2019 - 04.2022
Sales and Marketing Co-Ordinator
Historic Environment Scotland
09.2013 - 02.2019
Admissions Assistant
Historic Environment Scotland - Edinburgh Castle
04.2010 - 09.2013
BA (HONS) - Marketing
Queen Margaret University
Edinburgh Napier University