Lisa Mccormack
Bideford,Devon
Summary
Accomplished professional with extensive expertise in strategy development, integrated communications, and global fundraising. Demonstrates leadership acumen and visionary thinking to drive income development, performance monitoring, and critical financial decision-making.
Adept at diversifying income with an audience focus. Skilled in delivering insight and analysis to inform creative ideation and messaging, ensuring impactful outcomes across diverse initiatives.
Proficient in market intelligence, forecasting, income modelling, and corporate governance, with a strong focus on compliance, risk management, and trustee management.
Overview
18
18
years of professional experience
Work History
Director of Fundraising and Communications
ShelterBox
Truro, UK
02.2024 - 05.2025
- Supported development, implementation, and evaluation of ShelterBox's Strategy
- Assisted in development and implementation of ShelterBox's mission, vision, and corporate values through leadership and communication skills
- Directed all operational activities to achieve strategic goals in line with ShelterBox's mission, vision, and values
- Drafted and secured investment for a new Fundraising and Communications strategy focussing on funding diversification, £19.2m 2024
- Led global development of the ShelterBox brand, ensuring alignment with organisational strategy and audience insight
- Delivered creative and inspiring leadership to multi-disciplinary team, embedding a culture of data-driven decision-making
- Increased ShelterBox's profile and influence through clear brand and marketing strategies to grow supporter base and income (+5% year)
- Built strategic relationships with key internal stakeholders globally to support collaboration, integrated planning which has lead to increase of +3% in global revenue year to date
- Lead development of skills, behaviours for high performing teams
Trustee
North Devon Hospice
North Devon
03.2022 - 05.2025
- Fundraising and Communications Trustee sitting on Income Generation and Innovation Committee, Trading subsidiary board, Human Resources Committee and main Board
Head of Fundraising
The Donkey Sanctuary
Sidmouth, UK
03.2019 - 02.2024
- Responsible for generating all UK based income - £46.9m in 2021, reporting to Deputy CEO and Director of Income Generation - worldwide
- Lead team of 20+ and matrix manage teams such as Digital, Marketing Operations, Legacy Admin, CRM and Supporter Services (approx. 100+ individuals)
- Increased voluntary income revenue by 44% in 3 years (£9.7m - £14.0m)
- Managed high performing Individual Giving Team which delivers multi-channel, multi-product acquisition strategy
- Oversee development of nearly 400,000 donors annually, adding 30,000 (8%) new donors in 2021
- Direct Debit value of donor file has grown by £2.1m (55%) during tenure (£3.8m - £5.9m)
- Increased revenue within TDS Adoptions programme by £1.1m in 2 years
- Successfully launched lottery in Oct 2020. Year 2 increase in gaming revenue - £780k
- Secured first international philanthropy partner for TDS work in skin trade
- Developed legacy marketing campaign
- Developed attribution model, 5-year forecasting, balanced scorecard and Power BI reporting framework
Director of Communications and Fundraising
Creative Youth Network
Bristol
07.2015 - 03.2019
- 2019 voluntary income delivered £830k, statutory income delivered £2.5m for 2018. 256% increase from previous year, 95% of which was secured until 2020
- Fundraising strategy development to achieve long-term financial stability
- £5m of new statutory contracts secured for 3-year period
- Secured three six figure major gifts with 5-year commitments
- Secured six figure grants from Big Lottery Fund - Reaching Communities, HLF, Comic Relief and Children in Need from cold prospect position
Head of Private Sector Fundraising
The Christie NHS Foundation Trust
Manchester
07.2013 - 07.2015
- Managed all private sector fundraising for Trust, including Legacies
- Achieved £9m income target for 2015, 10% increase from 2014
- Major gift and trusts - £2.2m achieved in 2015, 47% increase from 2014
- Corporate fundraising - £1.4m achieved in 2015, increase of 27% from 2014 actual figures
Interim Head of Fundraising
St Margaret's Hospice
Taunton, UK
01.2013 - 07.2013
Sales and Operations Manager
The Edge Chalet Company
Morzine
12.2010 - 12.2012
Senior Event and Mid Value Audience Manager
Royal National Institute of Blind People (RNIB)
London
04.2007 - 12.2010
Education
Bachelor of Science - Biology and Medicinal Chemistry
University of Exeter
Master of Business Administration - Leadership
University of Exeter
Exeter 04.2023 -
Skills
- Strategy development
- Integrated communications and fundraising portfolio leadership
- Insight and analysis
- Critical financial decision-making
- Business development and performance monitoring
- Market intelligence
- Creative ideation and messaging
- Forecasting and income modelling
- Corporate governance and trustee management
- GDPR, compliance, risk management
- Relationship building, networking, influencing
- Communications strategy
- Global fundraising and communications experience
- Leadership acumen
- Visionary thinking
References
References available upon request.
Timeline
Director of Fundraising and Communications
ShelterBox
02.2024 - 05.2025
Master of Business Administration - Leadership
University of Exeter
04.2023 -
Trustee
North Devon Hospice
03.2022 - 05.2025
Head of Fundraising
The Donkey Sanctuary
03.2019 - 02.2024
Director of Communications and Fundraising
Creative Youth Network
07.2015 - 03.2019
Head of Private Sector Fundraising
The Christie NHS Foundation Trust
07.2013 - 07.2015
Interim Head of Fundraising
St Margaret's Hospice
01.2013 - 07.2013
Sales and Operations Manager
The Edge Chalet Company
12.2010 - 12.2012
Senior Event and Mid Value Audience Manager
Royal National Institute of Blind People (RNIB)
04.2007 - 12.2010
Bachelor of Science - Biology and Medicinal Chemistry
University of Exeter
Similar Profiles
Yueqian SuYueqian Su
Social Media Volunteer at ShelterBoxSocial Media Volunteer at ShelterBox
Declan CrowtherDeclan Crowther
First Assistant Director at Fylm AnkothFirst Assistant Director at Fylm Ankoth
Iona HopkinsIona Hopkins
Retail worker at Instant Images EmbroideryRetail worker at Instant Images Embroidery
Caitlin (Preferred name Will) BradyCaitlin (Preferred name Will) Brady
Customer Service Assistant at The Helenburgh FryerCustomer Service Assistant at The Helenburgh Fryer
HELEN MCCARTANHELEN MCCARTAN
Head of Public Fundraising and Communications at Caring in BristolHead of Public Fundraising and Communications at Caring in Bristol