Lisa Humphries
Tilehurst,UK
Summary
Accomplished marketing strategist with a proven track record in setting and executing international marketing strategies, optimising performance across diverse regions. Expertise in developing frameworks for regional alignment, empowering local teams to deliver culturally relevant activations while maintaining global brand standards. Demonstrates operational excellence through building insight loops for rapid decision-making and campaign execution. Skilled leader in developing international marketing organisations, fostering collaboration and accountability among regional leads. Influential cross-functional stakeholder across Product, Partnerships, Communications, Legal, and Finance to ensure unified global outcomes. Thrives in dynamic environments with rapidly shifting priorities and emerging business models. Extensive industry expertise in games with deep knowledge of consumer trends, lifecycle management, player engagement, and monetisation models.
Experienced Marketing Director bringing expertise within the games industry. Forward-thinking and decisive leader with open and clear communication style.
Overview
31
31
years of professional experience
Work history
Marketing Director
Xbox Game Studios
04.2015 - 12.2025
- Set Global business plans and commercial strategies for blockbuster franchises, driving worldwide alignment and execution.
- Defined release windows, marketing budgets, localization strategies, and lifecycle planning for console and PC platforms.
- Established KPIs and secured buy-in from developers and senior leadership teams.
- Directed global franchise marketing strategies and campaign planning, ensuring brand consistency and cultural relevance.
- Led cross-regional teams, fostering collaboration and accountability.
- Presented regularly to senior leadership, driving global planning and operational objectives.
- Drove competitive analysis, consumer insights, and product positioning for high-growth, dynamic markets.
- Represented Global Marketing for due diligence and green light processes.
EMEA Group Product Marketing Manager
Xbox
07.2012 - 04.2015
- Led strategic marketing planning for Xbox Game Studios titles across EMEA.
- Managed business analysis, lifecycle planning, and post-sales monetization, adapting to complex business models and shifting priorities.
- Built and maintained relationships across local, regional, and global teams, including Store, Finance, and Retail.
- Directed Global and Regional Marketing strategies, collaborating with Licensor's to maximize brand impact and partnership opportunities.
- Managed Territory Marketing plans, ensuring global strategic fit and cultural resonance.
- Led lifecycle management and re-publishing strategies for International markets.
Global Marketing Manager – Harry Potter
Electronic Arts
07.2006 - 10.2008
Group Marketing Manager
Atari Europe
01.2004 - 07.2006
Marketing Communications Manager
BBC Broadcast
02.2003 - 08.2003
Brand Manager
Vivendi Universal Interactive Publishing, Australia & NZ
08.2001 - 02.2003
UK Product Marketing Manager
Vivendi Universal Interactive Publishing UK
06.1998 - 07.2001
UK Product Manager
MicroProse UK Ltd
10.1994 - 06.1998
Education
A Levels - Theatre Studies, Photography, Film Studies
Chippenham Technical College
Wiltshire, UKO Levels - Maths, English Language, English Literature, French, Biology, Art, Drama
Sheldon School
Wiltshire, UKSkills
- Global Vision & Strategy: Set and execute International marketing strategies, prioritizing initiatives and allocating resources for optimal performance across diverse regions
- Regional Alignment: Develop frameworks empowering local teams to deliver culturally relevant activations while upholding global brand standards
- Operational Excellence: Build operational rhythm and insight loops for rapid decision-making, continuous optimization, and campaign execution
- Leadership: Lead and develop International marketing organizations, overseeing regional leads and fostering collaboration and accountability
- Cross-Functional Influence: Serve as a senior owner/stakeholder across Product, Partnerships, Communications, Legal, and Finance, ensuring unified global outcomes
- Change Management: Thrive in environments with rapidly shifting priorities and emerging business models
- Industry Expertise: Extensive experience in games with deep knowledge of consumer trends, lifecycle management, player engagement and monetization models
Websites
Professional Development
- Mini MBA (Marketing Week, Mark Ritson)
- Standards of Business Conduct (MS)
- Business Security and Confidentiality (MS)
- Presentation Skills
- Effective Project Management
- EA Power-Up Management Course
- Media Training
Additional information
- Videogames – 300+ hours of Diablo IV, favourite IP Fable, Anything Mario related.
- Music – an interest in all genres – classic blues, rock to dance and drum and bass. Also love a festival!
- Reading – growing library at home from classics to throw away novels and contemporary fiction
- Theatre – Shakespeare, musicals as well as kitchen sink dramas
- Cinema – BAFTA membership - favourite films include To Kill a Mockingbird and our family favourite, How to Train Your Dragon.
- Fashion – stylish on every occasion
Timeline
Marketing Director
Xbox Game Studios
04.2015 - 12.2025
EMEA Group Product Marketing Manager
Xbox
07.2012 - 04.2015
Global Marketing Manager – Harry Potter
Electronic Arts
07.2006 - 10.2008
Group Marketing Manager
Atari Europe
01.2004 - 07.2006
Marketing Communications Manager
BBC Broadcast
02.2003 - 08.2003
Brand Manager
Vivendi Universal Interactive Publishing, Australia & NZ
08.2001 - 02.2003
UK Product Marketing Manager
Vivendi Universal Interactive Publishing UK
06.1998 - 07.2001
UK Product Manager
MicroProse UK Ltd
10.1994 - 06.1998
O Levels - Maths, English Language, English Literature, French, Biology, Art, Drama
Sheldon School
A Levels - Theatre Studies, Photography, Film Studies
Chippenham Technical College